Aberdeen

JANUARY 25, 2019

In this week’s roundup of intent data news and features, we’ll assess marketing budgets, touch on LinkedIn, take a trip to an unfamiliar industry, and consider how to format a B2B content marketing strategy. Travel Industry’s Intent Data Itinerary is Lacking. B2B Marketing Budget Boost. LinkedInterest-based Targeting.

Intent Data 40

Intent Data Intent Spending Top of Funnel 40

Valasys

MAY 3, 2019

Intent data is a buzzword for B2B marketers & it reflects on the purchase intent of the potential customers at the different stages of their respective buying cycles. A report by ABM marketing report in 2018 found that only 25% of the B2B marketers were using intent data. Sources of Intent Data.

Intent Data 49

Intent Data Intent Analysis Top of Funnel 49

Aberdeen

JULY 18, 2019

The key to success is knowing which type of data will provide the greatest quality (and which providers you can trust ). Intent Data Precision Leads to Quality Over Quantity. In 2018, marketers in the United States spent over $19 billion on third-party data. 3 Questions to Ask an Intent Data Provider.

Intent Data 40

Intent Data Intent Privacy Purchase Intent 40

Aberdeen

MARCH 29, 2019

According to the 2018 Nielsen Total Audience Report , the average American adult spends over 11 hours per day interacting with some form of media content. And that all starts with better data. 3 Ways Intent Data Solves the Content Engagement Challenge. But that’s not exactly the issue.

Intent Data 40

Intent Data Intent Top of Funnel Content Marketing 40

QuanticMind

NOVEMBER 13, 2018

And one of the most important types of data for driving sales and marketing insights is intent data. . According to DemandGen’s 2018 State of B2B Intent Data Report, 35 percent of B2B companies say they plan to start using intent data insights within the next 12 months. What is Intent Data?

Intent Data 40

Intent Data Intent Sales Management Long Tail Marketing 40

Aberdeen

FEBRUARY 7, 2019

In this video, taken at TechTarget’s 2018 ROI Summit in London, panelists discussed how intent data enables alignment between Marketing and Sales organizations, which leads to more wins in the pipeline. Intent data intelligence helped Mitel segment their audience around those emerging cloud-based themes.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Intent Data 40

Strategic-IC

DECEMBER 5, 2018

From programmatic, to intent data, to sales enablement tips, we review 10 insightful blogs that you may have missed. With that in mind, here we look back at 10 posts from 2018, that may help you refine your approach in 2019. What is Intent Data, and How Can You Include it in Your Campaigns??.

B2B Sales 76

B2B Sales Account Based Marketing B2B Marketing Campaigns 76

Aberdeen

APRIL 17, 2019

Based on our research from 2018, only about 50% of the Best-In-Class create models of customer buying behavior processes to map the customer journey — but what does this mean? By using the right intent data, we’ve seen 2-5x the increase in landing page conversions with campaigns. Maybe twice a year?

Demand Generation 67

Demand Generation Intent Signal Paid Search Agency Intent Data 67

Aberdeen

MARCH 8, 2019

The B2B intent data space headline roundup spans a Forbes column, a marketing conference, and product announcements. This Forbes article suggests using artificial intelligence (AI) and machine learning to identify intent signals and improve segmentation efforts for marketing programs. B2B2MX: Invest in Intent Data.

Marketing AI 40

Marketing AI Ideal Customer Profiles B2B Marketing DemandBase 40

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? The problem?

Intent Data 314

Intent Data Intent Lead Ranking Bombora 314

Aberdeen

JUNE 26, 2019

Even now, with all of the necessary technology and customer information available to you, bad data can create a barrier between you and personalization. If you’re ever struggling against bad data, purchasing third-party insights can help fill in the gaps and give you a foundation for personalization.

Privacy 40

Privacy Intent Data Advertising Agencies Barriers 40

Hubspot

JULY 28, 2017

The term “Big Data” is an understatement for the amount of data IoT devices will produce. According to the Ericsson Mobility Report , IoT devices and sensors will exceed mobile phones as the largest category of connected devices in 2018 and generate a staggering 400 zettabytes of data per year.

Advertising Agencies 101

Advertising Agencies Paid Search Agency Enterprise Management Peer-to-peer 101

Aberdeen

MARCH 22, 2019

Between December 2018 and January 2019, Aberdeen surveyed 369 CX executives around the world to reveal the key trends and best practices influencing CX programs in 2019. Aberdeen’s August 2018 Speech Analytics study shows that the adoption of this technology has increased by 73% between 2016 and 2018 across contact centers.

Analytics 40

Analytics Marketing AI Marketing & Strategy Customer Satisfaction 40

Aberdeen

DECEMBER 14, 2018

It’s that time of the year again when CX executives across the world evaluate their activities throughout 2018 to find out what worked and what didn’t. To this point, Aberdeen surveyed 445 customer service leaders for the November 2018 AI in the Contact Center: Service Leaders Across the Fortune 1000 Are Paying Attention study.

Contacts 40

Contacts Marketing AI Trends Peer-to-peer 40

Aberdeen

DECEMBER 20, 2018

In the first post of this three-part series, we noted that now is the time of the year CX leaders are evaluating their 2018 activities and planning for 2019. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more. Similar benefits are also observed by the contact center.

Digital Asset Management 45

Digital Asset Management Contacts Marketing AI Enterprise Management 45

DiscoverOrg

AUGUST 7, 2018

These signals, aggregated across a company, and measured against normal levels of baseline activity for a given topic can be a strong indication of purchase intent and they often surface long before prospects visit your site or your competitors. What is Intent data? What is Intent data ? The problem?

Intent Data 120

Intent Data Intent Lead Ranking Bombora 120

Aberdeen

MARCH 12, 2019

He noted that the Dimelo acquisition from October 2018 brought AI-enabled digital engagement capabilities, and that intent-based routing across digital channels is one of the ways they currently support contact centers with AI. Check out Aberdeen’s comprehensive report Demystifying B2B Purchase Intent Data to learn more.

Peer-to-peer 40

Peer-to-peer Enterprise Management Customer Satisfaction Contacts 40

Martech Advisor

NOVEMBER 15, 2019

The number of tools has increased by about 10% since 2018, and there are now 570 sales tools under 43 categories. Their experience during the purchase process, in good part, determines their confidence in obtaining the promised value. Now, let’s explore some details on each of these 10 sales tech 2020 trends.

Top of Funnel 82

Top of Funnel Enterprise Management Trends Marketing Management 82

Aberdeen

JUNE 5, 2019

During the event, the company also announced its new product — Verint Unified VoC — which both combines and expands the capabilities of its existing VoC products from its prior acquisitions such as OpinionLab and Vovici, and will soon include capabilities from the company’s December 2018 ForeSee acquisition.

Conference 40

Conference Customer Satisfaction Lead Ranking Marketing Management 40

Aberdeen

SEPTEMBER 18, 2019

Especially in B2B, so much of the purchase process is self-serve, leaving you with limited time to stand out from competitors and build relationships with prospects. According to the 2018 Sales Operations Optimization Study from CSO Insights, nearly 60% of B2B companies have a formal sales enablement program in place.

Intent Data 40

Intent Data Top of Funnel Intent B2B Sales 40

Porch Group Media

AUGUST 6, 2019

In another study by Forbes Insights, survey respondents may have a database but their existing database doesn’t fully support their data unification needs. Spend on data-driven marketing initiatives continues to surge. Purchase-Intent Data. More companies are also investing in purchase-intent data.

Lead Ranking 40

Lead Ranking Lead Scoring Purchase Intent Planning 40

Aberdeen

NOVEMBER 22, 2019

For CX leaders in particular, it enables delivering personalized and consistent experiences by using data across all the systems within the company. This announcement shows that Salesforce incorporated the capabilities from its Mulesoft acquisition in 2018 across its product portfolio.

Enterprise Management 16

Enterprise Management Marketing Automation Services Work Management Marketing Management 16