Martech Advisor

SEPTEMBER 26, 2019

The B2B audience spends plenty of time on publisher websites from their niche to stay on top of trends. ·You can use Microsoft Audience Network to target LinkedIn profiles based on their industry, company, or job designation. According to eMarketer , the average US adult will spend 3 hours 43 minutes on mobile devices in 2019.

Display 74

Display Advertising Agencies Advertisements Advertising 74

ClearVoice

JUNE 11, 2019

And if trends hold, you are going to need a larger marketing budget just to stay afloat. 'If According to a 2018 Forrester Research report [original report is available here ], marketers in the United States will increase their spending on marketing technology by 27 percent through 2022. Not every trend is worth following.

ROI 81

ROI Content Marketing Marketing Budget Budget Programs 81

TrustRadius Marketing

AUGUST 21, 2018

An eMarketer report on B2B Mobile Marketing states that B2B buyers expect to have a seamless mobile experience comparable to their offline engagement. For their 2018 Mobile Study , Adobe interviewed over 500 marketing and IT professionals about their approach to mobile marketing. Get ahead of the curve with a mobile-first strategy.

Marketing Attribution 40

Marketing Attribution Ideal Customer Profiles B2B Mobile Advertising 40

Strategic-IC

SEPTEMBER 27, 2018

Content, search, conversational marketing and HubSpot's flywheel - we look at 7 key takeaways for marketing and sales from INBOUND 2018. During INBOUND 2018, over 24,000 professionals descended on the Boston Convention Center to discuss the latest trends, developments and tactics in Inbound sales and marketing.

Top of Funnel 76

Top of Funnel SERP Hubspot Advertising Agencies 76

illumin

JANUARY 22, 2024

However, it wasn’t until 2007 when Facebook officially launched its ‘Facebook Ads’ platform which allowed businesses to create individual profiles as well as “social ads” which were ads that combined social actions from a user’s friends (such as recent purchase of a business review) with an advertiser’s message. How does it work? billion ($1.3

Paid Content 52

Paid Content Advertisements Advertising Mobile Advertising 52

Porch Group Media

JANUARY 19, 2021

Over one-third of study participants (37 percent) report that email marketing effectiveness is increasing, down from 44 percent in 2018. Email deliverability ranked third on the list of challenges and saw a 12 percent increase compared to the 2018 study. eMarketer) Relevant emails drive 18x more revenue than broadcast emails.

Tactics 69

Tactics Email Marketing Paid Search Agency Deliverability 69

RebelMouse

OCTOBER 23, 2018

Sometimes 2018 has felt like a broken record. BuzzFeed News' mission to find the right way to deliver their content on every platform is what publishers should be focused on as 2018 comes to a close. report from eMarketer shows Facebook and Instagram's video ad revenue will make up around twice that of YouTube's, at $6.81

CMS Development 43

CMS Development Enterprise Management Emarketing Content 43

Contently

OCTOBER 6, 2016

If there’s one top trend in media today, it’s video. Time spent with digital video continues to rise, with over 224 million Americans expected to watch an average of 75 minutes of video a day by 2018, according to eMarketer. Multimedia newsrooms. the blog post) to content marketing 2.0

Advertising Agencies 147

Advertising Agencies Work Management Content Marketing Marketing Management 147

Sprout Social

JANUARY 3, 2017

Try Sprout Social for a free 30-day trial to see post performance, trends and audience engagement across all your Instagram profiles. Your profile will always appear first with a string of other profile icons of the people you follow. Instagrammers will only see your video if they follow your account.

Brand Identity 109

Brand Identity Branding Word of Mouth Network Marketing 109

Webbiquity

MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

Twitter 100

Twitter Paid Content Tips Ideal Customer Profiles 100

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

Single Grain

JULY 19, 2019

This post was expanded and updated with new digital marketing trends as of July 2019. AI is now significant in every aspect of digital marketing and in an integral part of most of the trends in this list. Here are 20 key digital marketing trends in 2019 and beyond that you can no longer pretend aren’t important. NOW UPDATED!

Marketing AI 108

Marketing AI Paid Content Trends Work Management 108

chiefmartech

OCTOBER 30, 2016

Social trends run counter to a single identity. Look at the amount of effort gone into the said blending of space and time: eMarketer estimates that over 50% of US marketers are using digital attribution models in 2016 , with over 60% expecting to expand attribution to offline channels in 2017.

Marketing Attribution 40

Marketing Attribution Paid Content Work Management Analytics 40

Hubspot

JANUARY 30, 2018

It’s for this reason why one of the influencer marketing trends experts anticipate in 2018 is the increase in demand for social media influencers, specifically micro-influencers (influencers with less than 100K followers). That way, you’re able to publish more diverse content while still keeping your profiles very sleek and cohesive.

Peer-to-peer 101

Peer-to-peer Social Media Custom Publishing Guidelines 101

Single Grain

DECEMBER 6, 2019

This epic list article has been updated to include 20 more digital marketing trends to help you get ready for next year! Today, these innovative digital marketing trends are among the top priorities for most business owners in 2020. Dive Deeper: AI Trends in Marketing for 2019 [Infographic]. Email personalization. 3 ) Chatbots.

Marketing AI 145

Marketing AI Paid Content Trends Enterprise Management 145