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3 predictions for online marketing in 2016

Biznology

Pre-order Outside-In Marketing by James Mathewson and Mike Moran. . It’s just like investing in the stock market: brokerages and agencies always have the advantages; and, high-revenue corporations can just absorb some bad decisions as part of a larger plan (which is, they can afford to make bad decisions). Want to learn more?

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How to Create a Better B2B Customer Experience with SEO

KoMarketing Associates

In the age of the internet, where consumers communicate directly with companies through social media and reviews can determine if someone buys your product or solution, the customer experience is more important than ever. Take for example the term “marketing automation.” In marketing, things can move quickly.

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7 Top Trends to Impact AEC Marketing in 2016

Hinge Marketing

According to a recent study , “ strategic marketing is more important than ever as B2B companies face new challenges. Educated and sophisticated buyers now have easy access to research and information through the Internet and other sources. Intentional marketing strategies NOT accidental marketing.

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Content Automation: How is it changing content marketing

Scoop.it

Generating high-quality content is not that easy, especially when you need a high volume of resources regularly – but there’s plenty you can do when you know the latest content marketing trends. This is where modern content automation options can help your business. So let’s first discuss how content automation works?

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3 European Martech Trends Affecting Brands in 2017

Contently

Last month, the Internet Advertising Bureau UK reported that almost three-quarters of UK digital display advertising is now bought programmatically. Here are three trends that marketers working in Europe should be thinking about for the future. That push is all about relevance. Seeing the consumer, not the devices.

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How to Implement an Account-Based Marketing Program in Your Firm

NuSpark Consulting

For many years now, B2B marketers have spent time and effort carefully crafting buyer personas based on demographic profiles, needs analyses and former sales results, among other criteria. It requires a direct, highly personalized sales and marketing program that targets each organization individually. Implementing ABM.

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Take back advertising revenues: digital boundaries can serve millions and earn billions

Biznology

If you had told Google and Facebook when they went public in 2004 and 2012 that they would capture one-fifth of global advertising revenues in 2016 they would have thought you were crazy. Relentless tracking logs almost every action, then combines your and others’ data to program AIs and drive personalized marketing: Where are you?