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10 Crucial Email Marketing Mistakes (With Tips to Avoid Them)

SendX

“Email marketing is dead!” That’s what some marketers would say. The pace of technology’s innovation as well as the number of resources that are available to marketers today is extraordinary. However, if there’s just one category that continues to perform really well, year after year, it’s email marketing.

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B2B Marketing Campaign Ideas for the Bottom of the Funnel

SnapApp

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the job to at the bottom of the funnel.

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B2B Marketing Campaign Ideas for the Bottom of the Funnel

SnapApp

The perfect B2B marketing campaign looks different depending on where your prospects are in their buying journey. From helping them understand that they have a problem at the top of the funnel, to offering solutions in the middle of the funnel to convincing them that you are the right man for the job to at the bottom of the funnel.

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4 Unique AdWords Audiences and How to Effectively Market to Them

KoMarketing Associates

Since then, thanks to the sheer amount of data now available, the world of online advertising has become more about the individual than the big group. While most advertisers create basic audiences based on URL visits or location, it is now becoming more important to segment and advertise to users in unique ways. Scroll Depth Targeting.

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Bluffing Your Way Through Dreamforce – Predictive Analytics

Leadspace

But if you can squeeze in some time before lining up for U2, it’s also a good place to learn more about B2B marketing tools, tactics and best practices. Predictive analytics will come up during Dreamforce. There’s no doubt about it. It’s bound to feature at Dreamforce 2016. Don’t worry.

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What’s All The Buzz About AI at Dreamforce?

Leadspace

With the recent unveiling of Salesforce Einstein , Dreamforce 2016 was always going to be abuzz with talk of Artificial Intelligence. So if you find yourself coping with all the hype by smiling, nodding and then frantically Googling AI-related terms, let us save you the trouble with everything you need to know about AI at Dreamforce.

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SaaS Marketing Growth Hacks to Get You to the Top of the Market Fast

SmartBug Media

It takes every part of your business—from product and marketing to support, finance, and accounting—to grow your SaaS company into a market leader. In order to drive SaaS marketing growth, your company first needs to understand a handful of metrics that define the economics behind your business. Image taken from HubSpot. ).