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Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing

Lead Liaison

The company’s suite of offerings, including the acclaimed OneFocus™ CRM, Website Visitor Tracking, and Lead Management Automation (LMA), underlines its commitment to enhancing sales and marketing processes. The post Lead Liaison, LLC Celebrates a Decade of Innovation in Sales and Marketing appeared first on Lead Liaison.

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Marketing Automation 2014 Industry Overview: What the Surveys Tell Us

Customer Experience Matrix

Strong Growth Continues As I reported last week , I expect industry revenue to grow 60% in 2014, accelerating from the already-impressive 50% per year we saw in 2012 and 2013. b2b marketing automtion industry overview demand generation lead management software marketing automation 2014 industry forecast marketing software'

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HubSpot Tip: How to Use Property-based Workflows to Delight Your Customers

SmartBug Media

HubSpot makes it super simple by starting with either a template or from-scratch option for those initial form fills or lead captures on your site. The most common use cases for workflows include: Lead nurtures or drip campaigns (follow-up emails and offers). Pick your HubSpot workflow.

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Customer-Centric Marketing: Using metaphors in your B2B strategy

markempa

Jacob will be speaking at the upcoming Web Optimization Summit 2014 in New York City , May 21-23. MarketingSherpa Lead Gen Summit 2014 Call for Speakers. Lead Capture: How a B2B site redesign appealed to diversifying markets and increased conversion 81% [Full One Call Now video presentation from Summit].

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Are These 5 Mistakes Preventing Your B2B Marketing Success?

Marketing Insider Group

Registration required – no they didn’t ask me for a promo, but I respect a good lead capture!). You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. But don’t neglect the mid-and-late-stage funnel needs of your leads. You’re right.

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7 Key Steps to Learning & Improving From Your A/B Test Results

Convert

Let’s say that you test the CTA on a lead capture page and the loser gets fewer leads than the control. But on further inspection in your analytics, you notice that the leads that came through on that ‘losing’ test, actually converted far higher on the backend and created a much larger ROI. Why does this matter?

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Webinar Recording: Kick Ass Lead Generation Strategy for Travel Businesses

LeadSquared

They graciously agreed to share their experience on how they built the lead generation engine from ground up, figured out the audience most likely to buy their product and the pre and post sales process to convert leads to customers. We had the travel lead generation webinar session on 5 th April 2014. Facebook events.