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The Trick to Seeing Through Marketing Statistics

Digital B2B Marketing

Short of dismissing all of the data presented (a good idea, but not realistic for most of us), these five methods will be a good starting point. Turn Stats Upside Down. I was in a recent meeting where a sales person claimed 46% of B2B buyers have purchased a product because of a video they watched. Put Stats Back in Context.

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17 Questions On How To Build A Content Marketing Strategy [Q&A]

Marketing Insider Group

Click the link above to our blog post summary of the most important stats, quotes, slides, templates and also to download the presentation and the templates. If you are interested in learning more about our content, our software solutions or our editorial and strategy services, please contact us here. We hope this helps.

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A B2B Webinar About B2B Webinars

Proteus B2B Marketing

It was an interesting online presentation last week—a webinar on webinars. Director of Content Marketing at ON24, spoke at the hour-long interactive presentation that included quiz questions throughout the webinar to test attendees “webinar smarts.” CMI Founder Joe Pulizzi moderated and Mark Bornstein, Sr. That we can attest to.

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How to Use Wistia: A Step-by-Step Guide

Hubspot

When it comes to the use cases for video, the possibilities are endless across your organization: Sales teams can close deals with personalized video voicemails , support teams can walk customers through frequently asked questions with engaging tutorials, and HR teams can onboard new teammates with ease. But that's just the beginning.

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How New Technology Is Changing the Way We Earn (And Retain) Customers Online

Hubspot

billion in 2013. Because social networks are constructed to help individuals share content with friends, they present a unique opportunity to reach new audiences. The solution? In other words, native ads give you a better chance of getting the visitor to look at your ad and visit your page. Source: Business Insider. Buy buttons.

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The Big Myth About Buyer’s Journey in the Digital Age

The Effective Marketer

Last week I attended a webinar presented by SiriusDecisions and Alinean titled “ SiriusDecisions Interview: Death of the B2B Sales Rep? ”. It basically reinforced some concepts I already knew and presented some new interesting stats from the research that SiriusDecisions has done recently. OK, let’s dive into each one.

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33 Stats That Paint a Picture of the Future of Marketing

Hubspot

HubSpot CMO Mike Volpe, when sharing his story on how he came to be HubSpot's fifth employee, says the problem he faced as a marketer was finding an integrated marketing software solution that allowed him to see how his various marketing efforts impacted his website and revenue. Source: Gartner ) Tweet This Stat!

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