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9 Best Social Media and Content Marketing Tips From Buffer

Convince & Convert

Share Images on Twitter: Increase Retweets by 150%. Since Twitter announced inline images , we’ve been experimenting with this change by adding images to a lot of the tweets from our @buffer Twitter account and have noticed a big difference in the engagement we’re getting. Share Content More Than Once.

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The Ultimate Guide to Attending INBOUND 2013

Hubspot

So here we go -- your guide to attending INBOUND, all in one blog post. For example, if you''re trying to increase your conversion rates on email, you could tell your boss about the INBOUND session with Sarah Goliger called "6 Steps to Optimize Your Emails for High Clickthrough Rates & Conversions." INBOUND Attendance Logistics.

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Inbound Is for Closers: Busting 5 Common Bottom-of-the-Funnel Myths

Hubspot

And it''s about more than writing blog posts and setting up landing pages and generating leads. According to a 2013 study from the Direct Marketing Association , 66% of consumers have made an online purchase as a result of a marketing email. And 74% of these customers experienced this revenue increase within 7 months.

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Content Marketing in 2014: Are You Prepared?

Hubspot

A lot of SEO agencies have wisely pivoted their business model in 2013 away from link building and towards content, as well. — simon penson (@simonpenson) November 27, 2013. HubSpot, for instance, started blogging before we even had a product. They acquired 100,000 users from 9 months of guest blogging.

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How to Save Up to 50% on Your PPC With Quality Score

Hubspot

(Sadly, I can’t link to the post because the Click Equations blog now redirects to Acquisio.) To investigate, I did a manual analysis of several hundred new clients that WordStream signed up in the first two months of 2013. You can follow him on Twitter and Google+. This is a guest post written by Larry Kim.

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Why Marketing Automation Fails: 3 Common Reasons

Hubspot

As David Moth writes on the Econsultancy blog -- “It’s an important tool for bringing order to the warring worlds of marketing and sales by improving lead scoring and nurturing.” Imagine communicating with 5,000 people on Facebook, Twitter, email, and via your blog. I can’t even wrap my mind around it.

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How Marketing Legend Guy Kawasaki Manages His Social Media Presence

Hubspot

On Twitter, I''m @GuyKawasaki. My Twitter practices defy the recommendations of social media "schmexperts" (schmuck + experts) to manually post a limited number of tweets and not use automation, repetition, contributors, and ghostwriters. I have never been on the Twitter Suggested User List, and I have more than 1.2