Will Women’s World Cup bring the prize audience marketers want?
Martech
JULY 24, 2023
The soccer organization expects to earn $807 billion this year from ticket sales, television broadcasting, marketing, hospitality and licensing rights. is wealthy, soccer-mad and won the 2011 WWC. For example, in 2013 FIFA’s then-president Sepp Blatter said, “We now have three ladies on the board. Perfect fit, right?
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