Paul Gillin

OCTOBER 3, 2013

John Obrecht took over from Ellis in 2010 and was kind enough to ask me to continue writing the column. If you want a top-notch business editor and writer who understands B2B markets, be sure to give John a call. Thanks to Facebook, such interactions are common today across hundreds of brands. BtoB is a victim of those same forces.

BtoB 50

BtoB Allocation Marketing Analytics Tools Social Media 50

Paul Gillin

JUNE 17, 2010

Here is a draft of the first chapter of Social Marketing to the Business Customer by Paul Gillin and Eric Schwartzman. This chapter focuses on drawing the major distinctions between business-to-business (B2B) and business-to-consumer (B2C) markets and where social marketing has particular value to B2B companies.

Enterprise Management 50

Enterprise Management B2B Marketing Rules B to B 50

Paul Gillin

AUGUST 29, 2012

In March, 2010, Procter & Gamble announced the most significant technical advance in disposable diapers in a quarter century. The practice is called slipstreaming, and it’s common in high-volume consumer packaged goods markets that manufacture products by the millions at facilities around the world.

Paid Search Agency 50

Paid Search Agency Advertising Agencies Facebook Customer Satisfaction 50

Paul Gillin

JANUARY 16, 2012

Mentions of the term on the Internet grew from two million in 2010 to about 20 million in 2011, according to an informal Google search. The term “social business” has been gaining traction in the last year. “It’s not just about demand generation but incorporating social it into all aspects of your business.”

Work Management 50

Work Management Marketing Management Demand Generation Agencies Service 50

Paul Gillin

JANUARY 24, 2013

New Book Explores Recent Epidemic Of Online Customer Assaults on Businesses. ‘Attack of the Customers’ Helps Marketers and Business Owners Manage and Prevent Reputation Threats Carried on Blogs and Social Networks. Links and tweets are appreciated, but Amazon reviews will get you undying devotion. Capacity to Destroy. About The Authors.

Press 50

Press Peer-to-peer Amazon BtoB 50

Paul Gillin

MAY 25, 2010

There I got a chance to meet some remarkable people who took chances on social marketing before it was fashionable and won. Blogging isn’t just pushing out information, it’s responding to the interests of your market.”. I was privileged to moderate the BtoB magazine Social Media Awards Breakfast in New York this week.

BtoB 50

BtoB B2B B to B Blogger 50

Paul Gillin

APRIL 10, 2013

Brill’s engaging and readable book is aimed at product managers, those corporate jacks of all trades who fret about everything from market research to customer support. The guidelines…signaled to employees, clients and the market that IBM would stand behind its [people],” he writes.

Blogger 50

Blogger Opt-in Guidelines Social Media 50