2010 Marketing Leads Privacy Policies Process 
Industrial Marketing Today
AUGUST 17, 2010
Keep in mind your marketing content may exist in various forms and formats; company website, blog, email campaigns, press releases, marketing collateral and social networks. Some of these marketing assets will change over time. You need to have a process in place for your content optimization to evolve over time.
Industrial Marketing Today
APRIL 21, 2010
Over the past six months, their website traffic is up 89%, their free download program is up over 200% and they’ve generated over 1,500 leads. In the video below, Holly explains their process. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. All I can say is WOW! All Rights Reserved. Resources
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Industrial Marketing Today
MAY 26, 2010
The problem becomes more acute for the industrial sector because the industrial buy cycle can be a long and complex process that often involves multiple decision makers. Without a clear understanding of the stages, it is difficult to align your marketing content with your customer’s decision-making process. of Tiecas, Inc.
Industrial Marketing Today
MAY 7, 2010
Despite all the hype surrounding social media in B2B marketing, 50% of the marketers said they didn’t blog, 49% don’t use Twitter and 25% don’t use LinkedIn. Copyright © 2010 Tiecas, Inc. Copyright © 2010 Tiecas, Inc. Privacy Policy | Site designed by AMAInteractive a div. All Rights Reserved.
Industrial Marketing Today
SEPTEMBER 3, 2010
Home Marketing Matters About Contact B2B Marketing Store Company Website Content Auditing and Mapping it to the Industrial Buy Cycle by Achinta Mitra on September 3, 2010 in B2B Lead Generation , Content Marketing , Industrial Marketing Strategies , Integrated Industrial Marketing These days it is popular to say “Content is marketing currency.”
Industrial Marketing Today
JULY 29, 2010
As a result, most BtoB marketers tend to credit sales-ready leads to the last marketing touchpoint. This tendency often neglects the other marketing channels that played a role in early stages of the purchase funnel. That was one of the key findings of the “2010 Lead Generation Marketing ROI Study” by the Lenskold Group.
Industrial Marketing Today
JULY 9, 2010
an industrial and business-to-business (B2B) marketing communications company in Houston, Texas. Achinta offers his industrial clients marketing for engineers by an engineer. { 2 comments… read them below or add one } Eric Goldman July 18, 2010 at 11:22 am Achinta; This is a great article – thanks for posting it!
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