Convince & Convert

AUGUST 24, 2010

Your votes count for 30% of the “scoring&# when organizers determine who gets to speak at the mighty SXSW Interactive festival in March in Austin, Texas. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

JULY 20, 2010

Not unlike traditional surveys, keyword research and social data mining tools tell a powerful story about the information target audiences want from organizations, on-and-offline. This helps organize content and plan for creation topically (ex. This provides the information needed to craft the message (ex. Im Jay Baer.

Social Media 139

Social Media Media Webinar Metrics Marketing & Strategy 139

Convince & Convert

MARCH 25, 2010

Want to print out all your key metrics on one piece of paper, for easy distribution and circulation within your organization? Advanced social media analytics and ROI calculations often require tying together disparate systems, and looking for causation (or at least correlation) between social media success and business outcome.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

FEBRUARY 15, 2010

Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Social network connectivity is becoming the post-modern email newsletter. (For However, the data base of the concerned company should be in good shape.

Social Media 114

Social Media Media Webinar Metrics Paid Search Agency 114

Convince & Convert

JULY 6, 2010

She leads the agency’s social media group, and has more than 20 years experience in consumer, technology, B2B and social media marketing.

Social Media 137

Social Media Media Webinar Metrics Paid Search Agency 137

Convince & Convert

AUGUST 19, 2010

Consequently, if someone searches for “Colorado River Whitewater Rafting&# on Google, they’ll likely find that version of the Western River blog, which contains only posts about “ Colorado River Whitewater Rafting “ The software automatically harvests and organizes topically similar posts for maximum search effectiveness.

Social Media 140

Social Media Media Webinar Metrics Marketing & Strategy 140

Convince & Convert

FEBRUARY 23, 2010

February 23rd, 2010 |Written By: Jay Baer | View Comments Tweet Is your social media program about asking, or answering? there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Some organizations just get it… Jay, I enjoyed your post.

Social Media 117

Social Media Webinar Metrics Media Marketing & Strategy 117

Convince & Convert

JULY 15, 2010

I have seen far too many organizations fail, from the outset, for not having had a clear understanding of the discipline and rigor needed to keep their social media marketing efforts on the tracks. link] [link] Jim Alexander Good insights – solid advise. link] Jim Alexander Good insights – solid advise.

Social Media 140

Social Media Paid Content Media Act-On 140

Convince & Convert

APRIL 6, 2010

Too many companies and organizations are reinventing the content wheel for every social outpost they maintain. Understand Your Frequency Schema The key to a content ladder is organizing your rungs. This is a great outline of how to best organize your content action plan. Im Jay Baer.

Paid Content 143

Paid Content Ad Building Branding Brand Identity 143

Convince & Convert

FEBRUARY 5, 2010

If it had the organization of the #3 one I think that would be most intuitive. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. link] jaybaer yes, Danny's redesign was really well executed, IMHO.

Paid Search Agency 108

Paid Search Agency Webinar Metrics PR Advertising Agencies 108

Convince & Convert

JULY 14, 2010

In my exuberance and passion for social media and the impact it can have on non-profit organizations I lost sight of what was important. Embracing social media should not mean organizational change, it should change the organization. Social media exists and organizations are in it whether they choose to be or not.

Social Media 134

Social Media Webinar Metrics Media Marketing & Strategy 134

markempa

AUGUST 16, 2006

There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success. There, I offer some thoughts on organizing and providing open access to more of your web content to successfully improve your lead generation success.

B2B Sales 120

B2B Sales Lead Generation Sales Leads B2B Thought Leadership 120

Convince & Convert

APRIL 1, 2010

I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message. I've seen a ton of organizations missing the boat on integrating everything in their marketing mix so that it's at the very least, a consistent brand message.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

SEPTEMBER 20, 2010

This chart shows usage of five major social outposts by organization type. You will see in 2010 that most companies will, hopefully, leave behind both notions (media is important, and B2C and B2C are different) due to results that we will start seeing in the market. Things I Don’t Want to Hear Anymore in 2010 =-.

Social Media 147

Social Media Media Webinar Metrics Marketing & Strategy 147

Convince & Convert

JUNE 22, 2010

You can’t rely solely on me or any other consultant or agency to turn the tide in your organization. I think it's sad that so many C-Suite execs and “higher-ups&# seems hesitant or even against implementing social media practices into their organizations. It has to come from you. telegraph service).

Social Media 130

Social Media Media Paid Search Agency Budget Programs 130

Convince & Convert

JULY 28, 2010

Make it a habit within your organization to “shop&# yourself. Myree Social media + #CRM = so happy together. Im a tequila-loving, hype-free social media strategy consultant, speaker, and author that works with major corporations and PR firms to harness the awesome power of the social Web. Buy your own product. Im Jay Baer.

Social Media 148

Social Media Media Webinar Metrics Marketing & Strategy 148

Convince & Convert

APRIL 13, 2010

My first PR job was in consumer product goods and one of our clients was a bagel brand. If you want to survive in the PR industry, you have to love the material you are pitching. That experience made me explore different industries, which lead me to B2B PR. All of us have influences. link] Paige Holden Great question.

Social Media 112

Social Media Media Webinar Metrics Paid Search Agency 112

markempa

JUNE 28, 2007

Implementing the 4Ts can help you get the most out of the Internet in your b-to-b sales and marketing efforts, and can help improve the alignment between sales and marketing within an organization.” Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Online Lead Generation 120

Online Lead Generation Lead Generation Work Management Marketing Management 120

markempa

MAY 21, 2007

Nevertheless, there are some organizations that for various reasons still place the responsibility of lead creation with the sales sector. What organizations/associations do they belong to? Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 What separates your best and worst customers?

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

OCTOBER 19, 2006

« E-book: Why Naked CRM Doesnt Work | Main | Targeting Your B2B Lead Generation » Lead qualification and scoring for better leads The biggest mistake made by marketers is to give mere inquiries to a salesperson. For this reason, most leads sent from marketing to the sales organization are lost, ignored, or discarded.

Lead Qualification 120

Lead Qualification Lead Scoring Lead Ranking Sales Qualified Leads 120

markempa

DECEMBER 7, 2006

The challenge that many organizations face is that their sales process is a black box. The challenge that many organizations face is that their sales process is a black box. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Listen to podcast now (MP3 24 min 5.5

Lead Generation 120

Lead Generation B2B Sales B2B Marketing Generation 120

markempa

SEPTEMBER 30, 2006

Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." Brian leads the call with the stat - "80% of leads sent from marketing to the sales organization are lost, ignored, or discarded." " You can see why this is a good topic to explore."

Lead Generation 120

Lead Generation B2B Sales B2B Marketing B2B Thought Leadership 120

markempa

MARCH 8, 2006

FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading! Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Webcast 120

Webcast Ideal Customer Profiles Lead Generation Generation 120

markempa

JUNE 13, 2007

« Podcast: The New Rules of Marketing & PR Interview with David Meerman Scott | Main | Social Media Pundits Disconnect from B2B Marketing » The Physics of Trigger Events for Lead Generation Most buyers arent ready to buy when were ready to sell. Trigger events matter for two key reasons.

Lead Generation 120

Lead Generation Ideal Customer Profiles Generation Leads 120

markempa

MARCH 2, 2006

whats causes sellers to have difficulty getting into BIG organizations? whats causes sellers to have difficulty getting into BIG organizations? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Segmentation 120

Segmentation Lead Generation Paid Search Agency B2B Thought Leadership 120

Convince & Convert

SEPTEMBER 21, 2010

Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about having a strategy for making your company or organization more like a person and less like a machine. It’s about humanization.

Social Media 149

Social Media Media Webinar Metrics Paid Search Agency 149

Convince & Convert

APRIL 14, 2010

Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Bottom line, I do think “helping&# is one of the best ways organizations can engage in the social space to create value for both sides. Randy Bunker Thanks, Jay. Randy Bunker Thanks, Jay.

Social Media 128

Social Media Media Paid Search Agency CAN-SPAM 128

Convince & Convert

SEPTEMBER 21, 2010

Unbelievable turnout (more than 260) for a first-time event, and tremendous kudos to Fred Von Graf , who organized it practically solo. link] Top 250 Blog Posts – Advertising, Marketing, Media and PR « Spotlight Ideas [.] Sessions start October 5. Go to [link] to save 50% for a limited time. Im Jay Baer.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

markempa

SEPTEMBER 29, 2006

So it is not surprising that more organizations are now outsourcing their teleprospecting activities to companies like InTouch. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Telemarketing 120

Telemarketing Lead Generation Sales Qualified Leads BtoB 120

markempa

JANUARY 24, 2006

The bigger an organization gets, the harder it is to be highly personal. The bigger an organization gets, the harder it is to be highly personal. FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Small Business Marketing Generation B2B Thought Leadership 120

markempa

MARCH 2, 2006

MB) Why has it become more difficult to sell to large organizations? MB) Why has it become more difficult to sell to large organizations? FREE E-Book 8 Critical success factors for lead generation Just tell us where to send your FREE updates Subscribe in a reader Podcast Feed Subscribe via iTunes Recognition Thanks for Reading!

Lead Generation 120

Lead Generation Segmentation Paid Search Agency Lead Scoring 120

markempa

NOVEMBER 15, 2005

During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations. During the summit, senior marketing executives were challenged to improve the influence of marketing by building more efficient and accountable marketing organizations.

Lead Generation 120

Lead Generation Marketing Strategy Marketing & Strategy Webinar Metrics 120

Paul Gillin

JANUARY 24, 2013

Brands have been piling into Facebook expecting to reap a bounty of positive PR, but they forget that these channels can be used to tear down as well as to build.”. Among his awards are Ernst & Young’s Pacific Northwest Entrepreneur of the Year and the Leader Award from CRM magazine. Capacity to Destroy. 508-656-0734.

Press 50

Press Peer-to-peer Amazon BtoB 50

markempa

JUNE 7, 2005

As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO. As a result, most marketers are focused on improving their organic search engine visibility and trying to get top rankings via SEO.

Landing Pages 120

Landing Pages Lead Generation Lead Scoring Lead Ranking 120

GreenRope

MARCH 1, 2015

We have done what few companies have done - built a business organically, without venture capital, with years of sweat equity invested, and now serving over 2,000 clients in over 20 countries. That's over 3x the industry average for CRM software. Our marketing team competes with companies with massive advertising and PR budgets.

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40

GreenRope

MARCH 1, 2015

We have done what few companies have done - built a business organically, without venture capital, with years of sweat equity invested, and now serving over 2,000 clients in over 20 countries. That's over 3x the industry average for CRM software. Our marketing team competes with companies with massive advertising and PR budgets.

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40

GreenRope

MARCH 1, 2015

We have done what few companies have done - built a business organically, without venture capital, with years of sweat equity invested, and now serving over 2,000 clients in over 20 countries. That's over 3x the industry average for CRM software. Our marketing team competes with companies with massive advertising and PR budgets.

Work Management 40

Work Management Marketing Management Marketing Automation Services Budget Programs 40