Convince & Convert

AUGUST 19, 2010

That content helps the company with SEO, and also builds a real-time, living FAQ of customer testimonials and insights. As Brian Solis has written about a lot, social optimization needs to be simple. How to use customer-generated content to increase sales. How to use customer-generated content to increase sales.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

AUGUST 24, 2010

We believe – perhaps falsely – that with our combined readership we could generate a lot of votes regardless. We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. But that’s not the intention at all. All rights reserved.

Paid Search Agency 111

Paid Search Agency PR Advertising Agencies Word of Mouth 111

Convince & Convert

MAY 13, 2010

18 social media quotes jay baer View more presentations from Jay Baer. Every company is its own TV station, magazine, and newspaper. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 154

Social Media Media Webinar Metrics Marketing & Strategy 154

Convince & Convert

JULY 6, 2010

The taboo of never tooting your own horn with a press release about your good deeds clearly has crumbled in corporate America, and companies today are not only promoting philanthropy through social networks, they’re building unique Facebook pages and Twitter profiles for these important programs.

Social Media 139

Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

SEPTEMBER 14, 2010

But unless it’s a very enlightened company, the “generation of product improvement ideas&# alone is not a very compelling “give me budget dollars to work on this program&# argument – at least not over the long term. And of course product improvement ideas are important. All rights reserved.

Social Media 124

Social Media Work Management Marketing Management Media 124

Convince & Convert

MARCH 25, 2010

That’s why there’s a built-in calculator where you can input your costs (hard costs + labor costs) for each social media outpost, and the system automatically calculates your ROI. For example, you can determine in an instant what the cost and return per view is for a YouTube video you spent $5000 on to generate 25,000 views.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

MARCH 4, 2010

Blogging for Commerce Related to the first, but commerce-oriented blogs are more interested in conversion events than in traffic generation. Blogging for Community These blogs seek to guild a consistent readership that interact with the blogger(s) and advocate on behalf of the content on other social outposts. All rights reserved.

Webinar Metrics 132

Webinar Metrics Marketing & Strategy Paid Search Agency Blogger 132

Convince & Convert

APRIL 20, 2010

More from Convince and Convert 5 Ways to be a Social Networking Smash How to Create a Share of Voice Report Does Your Facebook Page Have a Pulse? link] email writing My readers used 411 different search terms to generate over 510 visits (i'm rather small)… [link] jakejordan Do you search with 3+ words in Google?

Long Tail Marketing 117

Long Tail Marketing Blogger Paper Content 117

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. population. That’s a good starter list for Mass Influencers. Good stuff.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 15, 2010

It generates Web traffic (via search and social media linkages) and helps remove purchase impediments every day of every month. If you purchase a magazine ad to promote your company, that ad might generate a lot of new customers. Smart content creation doesn’t have an expiration date. Yes, bills need to get paid.

Paid Content 125

Paid Content Content Marketing Paid Search Agency Planning 125

Convince & Convert

SEPTEMBER 21, 2010

Social media is hard False. And that’s only because of the alphabet soup of social networks, lifestreams, sharing sites, etc. Social media is not about Facebook or MySpace or Flickr or Twitter or blogs or YouTube. What other social media fallacies do you have? Be where your customers are.

Social Media 152

Social Media Media Webinar Metrics Paid Search Agency 152

Online Marketing Institute

OCTOBER 1, 2010

The Techcrunch acquisition dispels those myths 2 days ago « People on the Move in the Social Business Industry: Sept 21, 2010 Upcoming Research Teaser: What do Employers Want in a Corporate Social Media Strategist? Managing these multiple login systems from all these social networks is cumbersome due to changing APIs, protocols.

Social Networks 40

Social Networks Enterprise Management Marketing Websites Work Management 40

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. will range from 11% (the relatively mature email marketing), to 34% (social media). Don’t show up saying “we want to be your agency.&#

Paid Search Agency 124

Paid Search Agency Online Marketing Advertising Agencies Ads 124

Convince & Convert

FEBRUARY 23, 2010

Customer Relationship Management Marketing can generate new opportunities, repeat business and most of all, additional revenue. Many companies fail to utilize their own client base for revenue generating opportunities. Companies know their bottom line is directly impacted by repeat business and without it, the business can struggle.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

SEPTEMBER 20, 2010

I look forward to getting past the basic questions of application of social media for B2B and starting to focus on things like lead generation and social CRM as we move forward in 2010.-= Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-. Big List: 13 B2B Social Media Prediction Blog Posts For 2010 =-.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

APRIL 6, 2010

You’ll be amazed at how many content-creation ideas this simple exercise can generate. What shows up in these search results? How much photo and video content appears? Content from your competitors? Understand Your Frequency Schema The key to a content ladder is organizing your rungs. All rights reserved.

Paid Content 146

Paid Content Ad Building Brand Identity Branding 146

Convince & Convert

SEPTEMBER 21, 2010

You’re a non-profit hoping to take your social media engagement to the next level? link] Weekly Links: August 23, 2009 | UpYourSocial [.] Develop a Social Media Strategy in 7 Steps [.] Elf Name Generator =-. Elf Name Generator =-. Elf Name Generator =-. Think out a policy and develop a strategy! [.]

Social Media 168

Social Media Media Webinar Metrics Marketing & Strategy 168

Convince & Convert

AUGUST 18, 2010

Let me hear about it: View Comments | Subscribe To This Blog | Sign Up For Our Newsletter Share This Post: Similar Posts That You Might Enjoy: 4 Steps to Drive Sales with a Social FAQ 18 Social Media Quotes My Wife Is Sick of Hearing Me Say The 3 Amigos: Email, Blogging, Social Sharing Jonny Stark Wow, quite a few comments on here already!

PR 162

PR Social Media Paid Content Media 162

Convince & Convert

JULY 14, 2010

On one side, it is social media that must adapt to the organization: the ROI is not going to come from a ‘social media strategy’ but from the contributions made by social media tools to specific business objectives. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved.

Social Media 137

Social Media Webinar Metrics Media Marketing & Strategy 137

Convince & Convert

SEPTEMBER 21, 2010

On a related point, overlap in social media isn’t as large as we (or at least me) thinks it is. #19 19 and #21 appeared on Social Media Examiner approximately 4 weeks before they ran here, and each generated 1,000 + page views on SME before they generated a single page view here. Extra resources are important.

Social Media 143

Social Media Media Webinar Metrics Marketing & Strategy 143

Convince & Convert

JULY 22, 2010

Let’s look at a few examples of companies that have done this successfully: Yelp’s Elite Squad: Yelp operates a social networking, user review, and local search website for members to post reviews and get user feedback on local businesses and restaurants.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

FEBRUARY 25, 2010

It’s so important for to know you’re facts and your customer while using social networking. If you don’t know what you’re talking about or who you’re talking to, there is no point is networking. The opportunity social networking provides in incredible. All rights reserved.

Social Media 117

Social Media Media Webinar Metrics Marketing & Strategy 117

Convince & Convert

JUNE 11, 2010

People think the sense of entitlement in the younger generation is a problem. (I I think that this country and the world is full of as Tony Robbins says–Urgency Junkies. And now with the transparency of the web it's become overwhelming as everyone tries to keep up and one up. But I believe the real epidemic is Instant Gratification.

Webinar Metrics 126

Webinar Metrics Paid Search Agency Social Media PR 126

Convince & Convert

JUNE 3, 2010

It seemed that creating and editing these beastly things would always be a complex and expensive task until the arrival of the first online form generators, of which Wufoo was one. Which leaves us with a huge question: who owns the data generated by visitors to these “sites&# ? Ok, I’ll knock it off. Why is Wufoo special?

Social Media 110

Social Media Media Webinar Metrics Marketing & Strategy 110

Convince & Convert

JUNE 15, 2010

You provide a list of your customers’ email addresses, and these services figure out how (and who) among your customers are on Twitter, Facebook, Linkedin and niche social networks, what their “likes” are, and other important details. 4 Detective Tricks to Find Your Customers in Social Media [link] [link] Erik J.

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Convince & Convert

AUGUST 26, 2010

There’s a bonus feature that automatically selects winners of online contests, via random number generator. disclosure: RowFeeder gave me a free account to play with for a few weeks) The RowFeeder reports are extremely easy to generate. The standard charts and graphs are entirely useful. All rights reserved.

Social Media 120

Social Media Media Webinar Metrics Work Management 120

Convince & Convert

APRIL 8, 2010

Setting up multiple iPods on an iMac or PC was never easy either until later generations. I totally get the point of the iPad as a way to make casually web browsing, social networking, and ebook-reading simpler and trendier, but in no way are these things “computers&#. I hadn't thought of that.

Paid Search Agency 138

Paid Search Agency Content Social Media PR 138

Convince & Convert

JULY 13, 2010

(And, they WILL walk out the door, since most agencies realize they at least need “skin in the game” and are actively recruiting) Damages Other Employees: You have an obligation to help the next generation become the very best professionals they can be. Don’t cheat them of that opportunity. (Oh, All rights reserved.

Social Media 140

Social Media Media PR Webinar Metrics 140

Convince & Convert

JUNE 8, 2010

I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. I suppose if we said generate leads by listening it may have an impact instead of listening to conversations to find new opportunities. SuzanneVara [link] Suzanne Vara Listen. All rights reserved.

Social Media 129

Social Media Paid Content Media Paid Search Agency 129

Convince & Convert

APRIL 22, 2010

Our natural desire for compartmentalization and shorthand has caused us to kill the value of “social media&# as a descriptor. You’ll perhaps remember that “social media&# was originally coined to reference user-generated content. And our modern definition of “social media&# still includes that component.

Social Media 130

Social Media Paid Content Media Advertising Agencies 130

Single Grain

MARCH 7, 2022

With the launch of Bitcoin in 2009, the decentralized cryptocurrency market powered by blockchain gained massive success. White papers help establish your business expertise, build email lists, generate leads, and increase engagement. Year Founded: 2009. Crypto Social Media Marketing. The cryptocurrency market is booming.

Advertising Agencies 52

Advertising Agencies PR Paid Search Agency Ad Agencies 52

Convince & Convert

SEPTEMBER 20, 2010

The premise is that it takes a “wizened older generation” with a broad scale of knowledge and experience to form good judgment. Judgment and Wisdom Are Not the Same A column by The Wall Street Journal’s Peggy Noonan entitled Youth Has Outlived Its Usefulness, focused on good judgment. I disagree. All rights reserved.

Social Media 116

Social Media Paid Search Agency Media Advertising Agencies 116

Convince & Convert

MARCH 2, 2010

At Genius.com, we understood relatively early (we announced our gURLs to track traditional and Social Media in July 2009) that while most B2B marketers are engaging in Social Media, very few are actually measuring it. The area of “metrics integration&# is especially interesting. All rights reserved.

Business 117

Business Paid Search Agency Social Media Analysis 117

Convince & Convert

JUNE 23, 2010

What is the next generation of crowdsourcing? The 3 C’s of Next Generation Crowdsourcing: Co-Creation, Constant, and Control Co-Creation There are people out there that love your product. Next-generation crowdsourcing always recognizes effort via reward, social status, and incentives that are meaningful to the user.

Social Media 122

Social Media Media Paid Content Webinar Metrics 122

Convince & Convert

APRIL 7, 2010

If connecting with customers via mobile (Foursquare or otherwise) generates word of mouth that brings customers through the door, businesses will use it. That's like saying you don't want to use Twitter when you first sign up, because nobody is following you. Maybe not as soon as I'd like, but it will happen. All rights reserved.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Convince & Convert

SEPTEMBER 20, 2010

With regards to the debate on Twitter vs. Facebook influence – or the influence potential of social networks altogether, I think the influence opportunity is there, but correct execution, and the ability to accept its indirect relationship to sales growth, is critical for realizing it. Social networks are for exposure.

Twitter 148

Twitter CRM Business Paid Search Agency 148

Convince & Convert

JUNE 16, 2010

Buzzing or creating awareness we think generate incremental sales is worthless. Ditch Experimentation and Plan Instead The real social media success stories aren’t arising out of tactical experimentation with Twitter and Facebook. It's a new way to use social media from a sales standpoint that is being overlooked.

Social Media 120

Social Media Paid Content Media Webinar Metrics 120