markempa

AUGUST 10, 2005

« Getting into big companies | Main | Lead Generation via white papers and webinars » Two new reports on marketing and lead generation If you sell complex services or technology solutions I encourage you investigate these reports, I think youll find a ton of value. Do you sell services?

Lead Generation 120

Lead Generation Work Management Marketing Management Marketing Report 120

markempa

MAY 21, 2007

Once you understand why clients chose your products or service you can tailor your message around the needs you solve. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Ideal Customer Profiles B2B Sales Sales Qualified Leads 120

markempa

JUNE 7, 2005

"I look at our lead generation efforts, specifically in this economy, as a financial portfolio. from Peter Darling -- Business Development for Professional Services Firms The very first step in any kind of business development is coming up with a lead. She has a brilliant perspective that I wanted to share.

Lead Generation 120

Lead Generation B2B Sales Generation Top of Funnel 120

markempa

MAY 23, 2005

Act like a good financial manager - your lead generation efforts should include a porfolio many tactics that you apply consistently over time. B2B Lead Generation Blog About Free Resources Get FREE Updates Instantly Get A FREE Chapter from my book. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0

Lead Generation 120

Lead Generation Sales Qualified Leads Generation Leads 120

Online Marketing Institute

NOVEMBER 8, 2010

Think repeat purchases, service, parts, etc over the average lifespan of B2B customers. This is a basic Financial Accounting technique to ensure that you “discount” future cash flows based on the cost of money and your company’s discount rate (for those not financially inclined, think interest rate). Add rows, subtract rows.

ROMI 40

ROMI Ad Building Marketing Automation Services Privacy Policies 40

MLT Creative

MAY 19, 2010

They emphasize their ability to provide real-time alerts, and were rated #1 in Marketing Automation by Appexchange in 2009. Marketo is a 100% native force.com application, meaning it works inside Salesforce CRM, and it just received a 2010 Codie Award for Best Marketing Solution. In the meantime, share your thoughts!

Marketing Automation Services 40

Marketing Automation Services Enterprise Management Work Management Marketing Management 40

Webbiquity

JANUARY 2, 2013

Marketers believe the highest consumer priorities on social media are insights for buying decisions (59%) and customer service (58%). Social CRM is still confusing. Only 16% of companies say they currently have a social CRM system in place. What do buyers really want from social media marketers? e-Strategy Trends ). eMarketer ).

Paid Content 100

Paid Content Stats Social Media Paid Search Agency 100

Webbiquity

JANUARY 10, 2010

Traditional ROI measures fail to take into account the search value of social media engagement, as well as the value of the customer service and product enhancements that social listening and interaction can provide. With the rapidly increasing use of social media tools for marketing and PR comes growing pressure to demonstrate results.

Social Media 100

Social Media Marketing Budget Social Marketing Paid Search Agency 100

The ROI Guy

OCTOBER 7, 2010

To no surprise, a substantial decline occurred following the bursting of the technology bubble and recession in 2001, with a second more severe decline into the Great Recession in 2009. For Information Technology, it’s not how much you spend, but what you invest in that matters. So will this budget season prove to be scarier than most?

Budget Programs 40

Budget Programs Enterprise Management Marketing Management Marketing Automation Services 40

Convince & Convert

APRIL 28, 2010

In Search of Mass Influencers In a fascinating new Forrester Research study about online peer influence, Augie Ray and Josh Bernoff determine that consumers generated more than 500 billion online impressions about products and services in 2009. million followers on Twitter? Fly more miles, get priority seating on an airline.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Single Grain

NOVEMBER 3, 2023

It’s an attractive business model for many reasons, especially if your primary offer is a digital service that can scale participants who use it for more revenue. The CRM titan’s success story not only serves as a testament to the power of PLG, but also sheds light on the critical decisions that can shape a company’s trajectory.

Enterprise Management 52

Enterprise Management Product Lead Ranking Work Management 52

Convince & Convert

SEPTEMBER 21, 2010

Any factors you look for or service you use that I didn’t mention? link] Katie Van Domelen I do hear that a lot and I understand the financial pressure, however I think when you go with a “free&# tool you often end up paying for it in time. First – What are the objectives? What questions are you trying to answer?

Social Media 158

Social Media Media Paid Content Work Management 158

Convince & Convert

MARCH 18, 2010

Maybe social media isn’t the new television, but rather the new telephone and CRM? If we integrate our CRM and social media, we can use our social interactions with customers to learn more about their needs and desires, and improve the relevancy of our email communications and offers. There’s a best time to send Tweets.

Social Media 119

Social Media Media Webinar Metrics Marketing & Strategy 119

Online Marketing Institute

JULY 31, 2009

2) Database services – powerhouses like Dun&Bradstreet, Harte-Hanks, Acxiom, Equifax, infoUSA, and Merkle dominate this category , but B2B marketers tend to think of them more as list generators than providers of a broad spectrum of strategic data management to direct mail execution.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Single Grain

APRIL 25, 2022

pay-per-click (PPC) advertising, search engine marketing (SEM) – is an auction-based advertising service provided by search engines like Google, Bing and Yahoo, that allows businesses to run ads that they only pay for when someone clicks on their ad. Let's begin. TABLE OF CONTENTS: ↓ What Is Paid Search Marketing?

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

AUGUST 31, 2010

Sure, we’ll just post every company memo, financial statement, legal preceding, etc. As coined by Joseph Jaffe (another good guy who was incidentally the very first guest on my series of live Twitter interviews ) , businesses have been trying to Join the Conversation for a while now. Other than a tweet back and forth, etc. Not so much.

Conversion 116

Conversion Paid Search Agency Social Media Advertising Agencies 116

B2B Marketing Zone Posts

DECEMBER 1, 2010

Audience: Business Development Professionals, Marketing Managers, Channel Managers, Customer Service Professionals, Product Managers. There is now a Product and Services tab that lets you feature everything about your company and what you sell. Online blog needs various marketing methods to get converted into big business.

Enterprise Management 40

Enterprise Management B2B Marketing Work Management Marketing Management 40

Convince & Convert

JULY 13, 2010

She develops and supervises strategic communications programs for major companies in professional and financial services, with a particular emphasis on the legal, consulting and insurance industries. I recently had lunch with an old colleague who now works for a well respected and large competitor PR firm. His answer?

Social Media 140

Social Media Media PR Webinar Metrics 140

Online Marketing Institute

NOVEMBER 1, 2010

One of the best sources of information is industry statistics. This is set to reach 12% by 2013 Source : AMR International B2B Online Marketing Assessment and Forecast to 2013 US business-to-business (B2B) advertising and marketing spending will increase by 0.8% this year, to $129 billion Interactive spending will climb 9.2%, to $51.5

Statistics 40

Statistics B2B Marketing Top of Funnel B2B 40

Convince & Convert

APRIL 7, 2010

I’m starting to hear a lot of smart people scoff at these services, primarily along these lines “Why do I care where someone is eating for lunch?&# The last time I heard that line of reasoning en mass was when legions were objecting to a new thing called Twitter. I chose geo-location apps as the topic for my session.

Analysis 152

Analysis Social Media Work Management Mobile Marketing 152

Single Grain

JULY 21, 2020

SaaS , which stands for software as a service , is a software that you can access via your Internet browser without the need to download it onto your computer, laptop or smartphone. SaaS usually comes as a subscription-based service where the user pays a fixed amount monthly or annually for using the software. What Is SaaS?

CMS Development 94

CMS Development Enterprise Management Work Management Marketing Automation Services 94

Martech Advisor

OCTOBER 14, 2019

Customer experience touchpoints are all occasions where a customer engages with a brand, organization, product or service - from buying journey to post sales services. Calls customer service team after 1 day of receiving the laptop to clear doubts and get answers to some how-to-use questions. What is Customer Experience (CX)?

Work Management 92

Work Management Marketing Management Design Examples 92