Industrial Marketing Today

JUNE 8, 2010

Even though her article is about the B2B buy cycle in general, it is a perfect follow up to my earlier post “Deconstructing the Four Stages of the Industrial Buy Cycle.” She has focused on identifying the problem and providing a 5-step solution to shorten the buy cycle. The steps are: 1.

Buying Cycle 60

Buying Cycle Buy Work Management Marketing Management 60

Industrial Marketing Today

JUNE 15, 2010

I make my living providing marketing services including designing and marketing industrial websites. Adding value to industrial website development and marketing I am going to illustrate my point about part DiY and part professional help by using three real-life examples from my own industrial marketing business. Is that a good thing?

CMS Development 60

CMS Development Marketing Websites Work Management Web 2.0 60

Industrial Marketing Today

JULY 6, 2010

Features: attributes that products or services have. For example, Type N612S control valves are available in inlet sizes ¾&# through 4″ and outlet sizes 1″ through 5″ Advantages: what the features will do. Your article with the examples helped me see it clearly. Motives: how the customers’ needs are satisfied.

Features 60

Features Web 2.0 Planning Work Management 60

Industrial Marketing Today

NOVEMBER 16, 2009

by Achinta Mitra on November 16, 2009 in B2B E-Mail Marketing Do you know the key component of email marketing that generates more high-quality leads and drives sales? Home Marketing Matters About Contact B2B Marketing Store Company Website Are You Creating Irresistible Offers with Your Email Marketing?

Email Marketing 60

Email Marketing Web 2.0 Planning Opt-in 60

Industrial Marketing Today

MAY 14, 2010

Here are seven content marketing strategies that you can use to engage your prospects and move them forward in their buying cycle. You can see a working example on my client, Schulte Building Systems’ site. The best example of an expertise blog that I know of is the Emerson Process Experts blog moderated by Jim Cahill.

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Webinar Metrics Marketing & Strategy Marketing Strategy Product 60

Industrial Marketing Today

AUGUST 20, 2010

For example, segment your products and services by application and/or industry. Search This Site Browse Industrial Marketing Topics B2B E-Mail Marketing B2B Lead Generation B2B Marketing Collateral B2B Marketing Videos B2B Media Planning Content Marketing Industrial Marketing & Web 2.0

Web 2.0 60

Web 2.0 Planning Buying Cycle Lead Scoring 60

Ambal's Amusings

NOVEMBER 12, 2010

We asked our panel of B2B marketing experts "How can B2B marketers measure return on investment (leads generated, market awareness etc) for the money/effort spent on creating and marketing content? Share one example of ROI tool/strategy that has worked either for you or your client." B2B buying cycles are lengthening.

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ROI Top of Funnel Work Management Marketing Management 100