The Effective Marketer

NOVEMBER 6, 2009

A recent article ( When digital marketing strategies go wrong ) from Revolution Magazine, a UK publication, reviews some of the most interesting social media mishaps. This entry was posted on Friday, November 6th, 2009 at 8:15 am and is filed under Uncategorized. What stories or lessons learned do you have to share?

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The Effective Marketer

AUGUST 25, 2009

An interesting article sent to me (thanks, Z.) The article from BBC News UK can be seen here: The Problem With PowerPoint Over the years I’ve read a number of books on effective presentations, listened to podcasts, and attended some presentations and webcasts. No need to raise your hand, we all have been there.

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The Effective Marketer

FEBRUARY 15, 2010

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking The Danger of Email Marketing Benchmarks A recent article from BtoB Online about email deliverability reminded me of how dangerous this whole thing of email marketing deliverability numbers can be. United States License.

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The Effective Marketer

SEPTEMBER 27, 2010

2 Responses to Web Prototyping With PowerPoint Dan Moser says: September 28, 2010 at 7:01 am Hi, Thanks for mentioning Justinmind , and congratulations for your article. Like Be the first to like this post. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License.

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The Effective Marketer

AUGUST 30, 2010

Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 United States License. Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

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The Effective Marketer

FEBRUARY 6, 2009

This entry was posted on Friday, February 6th, 2009 at 10:20 pm and is filed under Communication , Teamwork. He says “listen first, speak last”. Good listeners will be better at understanding what needs to get done and will be more effective. The road to effectiveness is not an easy one, but is definitely a rewarding journey.

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The Effective Marketer

JANUARY 6, 2009

The action plan in Peter Drucker’s “8 Principles” article involves thinking not only about what to do, but also the expected results. As you plan your day/week/month, make sure that you are spending time on activities related to your original action plan. Spreadsheets abound, and ideas flow. A great marketing plan is created!

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The Effective Marketer

JANUARY 5, 2009

In 2004 Drucker wrote an article for Harvard Business Review Magazine titled “What makes an effective executive”. The 8 principles he outlines in his HBR article are more “action oriented”, meaning they guide you towards making the right plans for the right activity and how to behave in general. United States License.

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The Effective Marketer

JANUARY 3, 2009

Blogs, magazine articles, whole books were written on marketing strategies and tactics and how to tweak your website to get higher Google rankings, how to use Guerilla Marketing and all the other interesting tools in the marketer arsenal but those are mainly that: tools. The answer, my dear friends, is a resounding NO ! United States License.

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The Effective Marketer

JANUARY 25, 2009

Drucker, of course, was right on target when included this principle in his article for effective managers (“ What Makes an Effective Executive ”, Harvard Business Review, June 2004) since one of the most important aspects one should be able to master in order to become effective is time management, and meetings are, as a general rule, a time drag.

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The Effective Marketer

APRIL 6, 2009

You should also be checking for industry related news and is a good idea to email the hiring manager a link to an interesting article or press release that might be relevant to the company, this shows you’re up to date on the industry and is really interested. United States License. United States License. United States License.

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The Effective Marketer

JULY 12, 2009

Charts That Tell a Story Here is a compilation of great articles and sites I’ve read in the past that really helped me understand the importance of paying attention to data presentation and how to choose the right chart based on your data and message. “ I hope the resources I listed will help you create better charts and presentations.

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The Effective Marketer

MARCH 12, 2009

This entry was posted on Thursday, March 12th, 2009 at 9:22 pm and is filed under Communication , Marketing Management , productivity. 2 Responses to Better Time Management with Smart Calendars Better Time Management with Smart Calendars « The Effective Marketer says: March 13, 2009 at 12:02 am [.] Like Be the first to like this post.

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markempa

APRIL 6, 2006

A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. is using podcasts to generate sales leads and revenue for their sales training events. A new article in BtoB Magazine by Karen J. Bannans article examines how John Costigan Cos. Bannan on podcasts caught my attention.

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The Effective Marketer

FEBRUARY 25, 2009

If you want to know more about processing emails, getting your inbox empty, and working more productively you should definitely check out 43Folders and their “ inbox zero ” series of articles and a great Primer on the GTD system is the blog post at 7Productions. Next : Is your calendar working for or against you? United States License.

Work Management 100

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Webbiquity

MAY 30, 2010

From social media cartoons and contextual advertising gone wrong to dysfunctional agency-client relationships and the best (and worst) online ads, here are some of the most amusing, creative and remarkable blog posts and videos of 2009. How social media is like the seventh grade by Training Marketer. SEO, SEM and Web Design.

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markempa

MAY 18, 2007

Train your sales people on how to optimize your lead generation investment and give your feedback. Share details about upcoming, events, articles, and press coverage. Critical Success Factor #9 Effectiveness 8 Critical Success Factors for Lead Generation 2.0 Centralize the lead qualification process.

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Convince & Convert

JULY 21, 2010

She spends her days thinking about social media, public relations and digital strategies for her agency’s consumer focused clients. You have to train employees too. Check out this timely article. You can find her on Twitter or, if you’re lucky, behind a rolling pin making a fresh pie. An important reminder.

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Convince & Convert

AUGUST 18, 2010

Better question: How can we distribute social media knowledge across the entire firm, including ongoing training and knowledge sharing? Ironically, an article I wrote on optimizing social media strategy was just published this morning at iMedia Connection — you can read it here: [link]. link] jaybaer Small world Bob.

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Hubspot

MAY 13, 2015

Plus, social media is resulting in more and more qualified leads for businesses (both B2B and B2C) as well as other beneficial functions like amplifying the brand at a low cost, customer support and public relations (showing off corporate social responsibility, charitable donations, fundraisers, sponsorships, and so on).

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

JULY 6, 2010

Ultimately, until ROE (Return On Engagement) = the ROI of implementing a company-wide social media initiative (the cost of training, training materials, etc), most companies will still be dragging their feet when it comes to CSR social media strategies.

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Social Media Media Webinar Metrics Paid Search Agency 139

Convince & Convert

JUNE 3, 2010

What #BP Can Learn From the Umpire [link] [link] Steve App Absolutely brilliant article via Mr. Jay Baer RT @jaybaer: Truth, or Consequences? RT @sawaob12: brilliant article @jaybaer: Truth, or Consequences? What BP Can Learn From the Umpire. Schatschneider agreed. What BP Can Learn From the Umpire. It's unfortunate.

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Convince & Convert

SEPTEMBER 21, 2010

We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. We can provide excellent support and training at a fraction of the cost an agency would charge. can EVANGELIZE the PRODUCT SEEDING?and

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Social Media Media Webinar Metrics Paid Search Agency 152

Convince & Convert

APRIL 20, 2010

I don't know what you mean by finding out the number of search terms that people use, I have read your article several times and I enjoyed reading it, but I just don't know how to find that information out. Whilst my site is very simple it was built from the outset to focus on the words brand, branding and more recently, social media.

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Convince & Convert

SEPTEMBER 20, 2010

link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. link] Private Stock Very interesting article on twitter stats [link] You have to do your research if you want to win. is aware of Twitter, but only 7% uses it. (6

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The Effective Marketer

JULY 5, 2009

For a nice article about features and benefits, check out Michael Fortin. This entry was posted on Sunday, July 5th, 2009 at 9:43 pm and is filed under Communication , Online Marketing. Regards [link] Reply Sandra Blum says: July 6, 2009 at 10:21 am Daniel — Great to read about the workshop and your takeaways.

Copywriting 100

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Webbiquity

JULY 26, 2010

Biznology ( Search Engine Public Relations Social Media Mobile Marketing Promotion Transparency ). B2B Memes ( Advertorial Ethics Publisher Magazine Intent Advertising Media Article ). The hard questions about social media for B2B solutions providers , June 11, 2009. Blog as hub, site as spoke , June 23, 2009.

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Convince & Convert

JULY 13, 2010

Every single person in a public relations firm should: 1) understand the impact of social media and 2) be able to activate that marketing potential for their clients. I mean, I could have spent all day every day training myself. link] Yael Davidowitz-Neu Fantastic article!! I don’t believe in a “digital divide.”

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Social Media Media PR Webinar Metrics 140

Convince & Convert

MAY 11, 2010

I think there's a lot social media articles out there that cover two of the three sales steps (“prospecting&# & “presenting&# which = “engaging&# ) but not as much out there about “closing&# the sale. Social media clearly has the ability to mitigate doubt and confusion among fence-sitters. All rights reserved.

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FAQ Top of Funnel Paid Search Agency Social Media 139

Convince & Convert

SEPTEMBER 21, 2010

You can also ask for training to make sure you’re using all the features to the best advantage. I have a background working in IT and comparing various software solutions to decide which one to employ – think that training still pops up every now and then even now when I'm working exclusively in social media. link] Zanobo!

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The Effective Marketer

FEBRUARY 16, 2011

Very helpful article. A Forrester Report (B2B Lead Management Automation Market Overview, Sept 2009) says: “…we estimate that currently between 2% and 5% of B2B firms have invested in full-featured LMA functionality …&# Eloqua (via CMO Brian Kardon) feel 5-7% market penetration is closer. Keep going!

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Convince & Convert

JULY 22, 2010

The Leukemia & Lymphoma Society’s Team In Training (TNT) Program: The Leukemia & Lymphoma Society is a charitable organization focused on fighting blood cancers.

Social Media 130

Social Media Media Paid Search Agency Webinar Metrics 130

Convince & Convert

JULY 8, 2010

March 2009. October 2009. Great Article! Great Article! Robert Scoble argued that email faced deletion at the hands of Web 2.0 services like Twitter, Pownce & Jaiku. John Dvorak declared that email was a “carcass on the side of the information highway, rotting away.”

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Convince & Convert

SEPTEMBER 1, 2010

If you train them to participate honorably and transparently and to expect “Engagement&# as a result of social participation – then they can expect to win. Nic Wirtz Good article, especially about expecting to fail. [link] bagarner Hmm…I agree with the concept – but not the title and summary.

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Single Grain

APRIL 25, 2022

This agency has an experienced and trained paid ads team that provides customized PPC campaigns based on your campaign goals. The PPC team integrates paid ads with social media, CRO, SEO , content marketing, and public relations to get the best results. Lounge Lizard is a leading PPC management agency that launched in 1998.

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Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Noting that “Well-written (social media) policies prevent public relations disasters and potential legal liability. What to do? Social Media Strategy and Best Practices.

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Social Media Enterprise Management Media Case Studies 100

Convince & Convert

AUGUST 3, 2010

The trick with websites is the never-ending need to feed the monster, through search optimization, public relations, banner ads, skywriting, or whatever other means you’ve devised to let people know that your site is out there and worthy of attention. Is Google training for a match-up? Now it gets interesting.

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