markempa

FEBRUARY 3, 2005

CRM Daily: State of the Art Lead Tracking Although this article is well done, it misses a major point. Collaboration must exist before you implement any new process - like lead tracking - Ive never seen collaboration suddenly develop as a result of it - especially between sales, marketing and IT.

Lead Generation 120

Lead Generation Leads Lead Marketing Qualified Leads 120

readwrite

MAY 11, 2012

When the Mommy blog movement started to take off in 2009, I had been dismissive of them, thinking it was more of the same “look at me” drivel that most bloggers had gotten over when Facebook became the platform of choice to vent about such First World Problems as noisy pediatrician waiting rooms and child-induced sleep deprivation.

Co-Registration 40

Co-Registration Blogger Best Practices Public Relations 40

Online Marketing Institute

JULY 9, 2009

skip to main | skip to sidebar Strategic Guy Timely views and best practices in the world of technology public relations Sunday, April 12, 2009 Three Phases of Social Media Maturation At Strategic Communications Group (Strategic) weve been through the cycle. April 13, 2009 12:55 PM Axel Schultze said.

Social Media 40

Social Media Media Budget Programs B2B Thought Leadership 40

Convince & Convert

AUGUST 18, 2010

Wanting to be at the center of a new way to communicate to customers and prospects is a worthy objective. Better question: How can we encourage existing customers to truly engage with our clients on the social Web? Better question: How can we optimize a video so that prospective customers find it in search results?

PR 161

PR Social Media Paid Content Media 161

Convince & Convert

JULY 6, 2010

Take a look at the company’s philanthropic endeavors and cause-related initiatives, especially in the area of Corporate Social Responsibility (CSR). Don’t be Shy. If a company is “doing good,” don’t be shy about talking about it. However, statistics show that such use of social media is still not widely utilized by most companies.

Social Media 138

Social Media Media Webinar Metrics Paid Search Agency 138

Convince & Convert

SEPTEMBER 21, 2010

Done correctly, social media is about developing meaningful relationships with customers and prospective customers in their natural habitat. Social Media is optional It doesn’t matter what the demographics of your customers are. Your customers and prospects are talking about you online. Be where your customers are.

Social Media 151

Social Media Media Webinar Metrics Paid Search Agency 151

Convince & Convert

SEPTEMBER 21, 2010

Social Media Strategy Worksheet from Jay Baer at Convince and Convert As a social media consultant, I specialize in helping companies create and implement social media strategy. Instead, it is the next best way for them to finally join the conversation with their customers – who have been talking about them the whole time.

Social Media 167

Social Media Media Webinar Metrics Marketing & Strategy 167

Hubspot

MAY 13, 2015

The reality, though, is that even financial companies' customers are spending a lot of their time online -- and these customers expect to be able to reach brands through social media. For more information on how to get customers from social media, check out our ebook How to Acquire Customers on Social Media.).

Social Media 28

Social Media Social Marketing Terms and Conditions Media 28

Convince & Convert

JULY 28, 2010

When I discuss this concept with companies, however, too often I hear something in the realm of “we don’t know what to provide our customers that would be helpful.&# You just have to put on your customer glasses for a while and think through all the questions, confusions, and frustrations they may have at each stage.

Social Media 150

Social Media Media Webinar Metrics Marketing & Strategy 150

Convince & Convert

FEBRUARY 23, 2010

there’s a schism coming in social media between companies using it for marketing, and companies using it for customer service and CRM. Thus, one of the first questions I recommend you ask about your social program is whether it’s true mission is to gain customers, or retain the ones you have.

Social Media 118

Social Media Webinar Metrics Media Marketing & Strategy 118

Convince & Convert

MARCH 3, 2010

Forrester Research shows that from 2009-2014, U.S. Codify Listening & Engagement I still maintain that when the dust settles, we’ll all realize that social media is much better for customer retention than for customer acquisition. Remember, the most important customer of EVERY company is Google.

Social Media 122

Social Media Paid Search Agency Media Advertising Agencies 122

Convince & Convert

APRIL 1, 2010

The team’s record for the last five years: 2009-10 (14-60) so far 2008-09 (24-58) 2007-08 (22-60) 2006-07 (32-50) 2005-06 (33-49) In fact, the Timberwolves have won a playoff series only one time in their 21 years of existence. link] Sodapopgirl @jaybaer One of the best articles I have read on this topic.

Social Media 120

Social Media Paid Search Agency Media Advertising Agencies 120

Convince & Convert

MAY 26, 2010

Content creation and content marketing will continue to allow companies to capitalize on the fact that every customer is now a reporter. What Kodak said about connecting with customers is spot on! Tools – they are tools that implement the strategy and not the strategy themselves. link] Patrick Reyes WATCH & READ THIS!

Social Media 135

Social Media Media Paid Search Agency Video Marketing 135

Convince & Convert

JUNE 2, 2010

The last thing I need is a dressing room photo of me modeling Diesel brand fat pants hitting the public News Feed on Facebook. I wrote a article on my blog about the friend gathering process that most people use to gain more friends on facebook. How Much Friendship Do We Need? and request more friends.

Social Media 134

Social Media Media Curation Webinar Metrics 134

The Effective Marketer

FEBRUARY 16, 2011

With cash to burn, these companies are focusing on growing the customer base first, with hopes that revenue will follow. Companies are fighting for customers, trying to educate the market, and we may be seeing the beginnings of consolidation. Very helpful article. Like Be the first to like this post. Keep going!

Marketing Automation Services 100

Marketing Automation Services Enterprise Management Work Management Marketing Automation 100

Single Grain

APRIL 25, 2022

Look for customer testimonials on the agency's website as they are a measure of the their credibility in the market and determine how the company helped previous customers boost growth. Ratings are sources of feedback from clients, so, again, PPC services having higher ratings from several customers are a good choice.

Paid Search Agency 52

Paid Search Agency Paid Content Advertising Agencies Marketing Agencies 1 52

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. Nic Wirtz Good article, especially about expecting to fail. This has happened before online.

Social Media 121

Social Media Media Paid Search Agency Advertising Agencies 121

SnapApp

APRIL 25, 2018

We're seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we're all aligned around our customer and helping them succeed, not the other way around. After all, it's one thing to sell a product.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Convince & Convert

JUNE 15, 2010

A major component of answering those questions effectively is understanding in which social outposts your customers are concentrated. Because there really is no benefit in beating your customers to the punch. Companies should follow, not lead, their customers across the social Web. What do I do?”

Social Media 155

Social Media Ideal Customer Profiles Paid Content Media 155

Online Marketing Institute

DECEMBER 9, 2009

Online Marketing Blog TopRank's internet marketing blog on the intersection of social media, digital public relations and search engine marketing. Stroking the customers ego just like Facebook and other social media sites do. I need to implement them. Of course this follows effective keywording and SEO.

Search Marketing 40

Search Marketing Online Marketing Work Management B2B Marketing 40

Convince & Convert

MAY 20, 2010

What you instead want to emphasize are important customer behaviors, and how those behaviors change over time. Lots of common sense, wisdom that we can implement tomorrow, and fairly succinct. Mankhey @jaybaer Great article (RE: [link]. A good #socmedia #measure article though. Number of blog comments. Cheeto is adorable.

Social Media 117

Social Media Webinar Metrics Media Paid Search Agency 117

SnapApp

APRIL 25, 2018

We’re seeing a huge shift from impersonal, irrelevant marketing to deeply customized interactions with brands at scale using bots and highly personalized messaging. From product to the marketing team, we’re all aligned around our customer and helping them succeed, not the other way around.

B2B Marketing 91

B2B Marketing Work Management Enterprise Management Marketing Management 91

Online Marketing Institute

JANUARY 4, 2011

Invest in a custom design In my own blogging from 2005 – 2009 I was using/tweaking various free themes, which did the job. But hiring a blog designer to create a unique, custom theme is something you should do immediately. Sample image from 2009 blogger quotes project 7. Yes, blogs are best consumed through feeds.

Tactics 40

Tactics PR Buzz Planning 40

Webbiquity

SEPTEMBER 12, 2011

Read on for answers to these questions and more from some of the best minds in social media in some of their best blog posts and articles of 2011 so far. Noting that “Well-written (social media) policies prevent public relations disasters and potential legal liability. What to do? Social Media Strategy and Best Practices.

Social Media 100

Social Media Enterprise Management Media Case Studies 100

Convince & Convert

SEPTEMBER 21, 2010

I implement bit.ly It’s not perfect, but it’s free and easy to implement. link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful. This article provides a good, useful summary. URLs whenever possible, and make liberal use of their “+&# feature.

Social Media 167

Social Media Media Paid Content Webinar Metrics 167

Online Marketing Institute

OCTOBER 31, 2010

I implement bit.ly It’s not perfect, but it’s free and easy to implement. link] Lawrence Lin Great article on social media tools to use – [link] [link] Content First This is so useful. This article provides a good, useful summary. URLs whenever possible, and make liberal use of their “+&# feature.

Social Media 40

Social Media Paid Content Tools Media 40

Convince & Convert

SEPTEMBER 21, 2010

There is More Than One SXSW As the conference continues to grow (interactive registrations up 40% over 2009, to more than 15,000 total), attendee segmentation follows apace. Start-up Sticky Bits exhibited at the conference, and their version of QR with custom content, integrated statistics, and crowd-sourced notes may have real promise.

Social Media 127

Social Media Media Paid Content Conference 127