Onalytica B2B
AUGUST 23, 2017
Although the industry category and buzzword is ‘influencer marketing’ we are going to focus more on the Influencer Relationship Management approach, which is the most organic form of influencer marketing, where relationships and partnerships are at the heart of a successful strategy. Why should you be doing it?
Sprout Social
FEBRUARY 16, 2023
You know why your brand needs to lean in on organic social. If you want to upgrade your toolkit or expand your team in 2023, your request should focus on how social can support your entire organization. She clearly remembers feeling frustrated in the face of budget cuts during the 2008 recession. It’s hard to do more with less.
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Convince & Convert
FEBRUARY 24, 2010
I developed 6 new requirements that all social media savvy, marketing-centric organizations need to have. You must take the time to build a cross-functional team in your organization, and figure out your policies and procedures. Why Social Media Makes Everything About Marketing View more presentations from Jay Baer.
Online Marketing Institute
AUGUST 14, 2011
You may recognize these five states from the research I’ve been doing over the past few years How to Organize for Social Media Measurement Read the report, print it out, and share with others. The more you share it, the easier it is for us to produce more. Read Susan’s post announcing this report. Will send you a ping.
Content Standard
MARCH 23, 2015
In 2008, Barack Obama did something no other presidential candidate had ever done: He used social media to engage his audience and influence their decision-making process. Think of it this way: The most effective way to persuade someone is by word of mouth from people they trust, including family, friends, and coworkers.
Industrial Marketing Today
SEPTEMBER 13, 2010
Source: Frost & Sullivan ) Peer referrals: This is primarily social media marketing or the online version of word of mouth marketing (WOM). One can dedicate an entire site to SEO because it is such a wide and deep online marketing topic. Copyright © 2010 Tiecas, Inc. All Rights Reserved. of Tiecas, Inc. Resources
Convince & Convert
MAY 4, 2010
Check out Phil’s blog too ) Your new book The Next Wave of Technologies deals with how organizations can adopt and adapt to new processes and advances. While many organizations have got social media religion, there are many others still swimming against the stream. Change takes time. Yes, there are strong parallels. Enterprise 1.0
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