Marketing Insider Group
DECEMBER 21, 2020
Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Neglecting customer retention to focus on lead generation. The LinkedIn-Edelman study reports that executives are prioritizing four key areas: Content marketing (59%). Impersonal ads and digital experiences.
Contently
MAY 13, 2019
Are there any new ways to drive content marketing ROI we should be thinking about? In March, I took on a new role as Contently’s head of marketing. So, I worked with my team to ramp up our content marketing machine and push out lead-gen campaigns that would appeal to our target audience. Sara, New York.
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Televerde
JULY 26, 2021
Most companies know by now that content marketing is a must for building your brand, establishing thought leadership within an industry, and attracting new potential customers to the sales funnel. Today, 72% of B2B companies feel that content marketing is an important part of their core strategy. Refresh Your Existing Content.
Online Marketing Institute
NOVEMBER 4, 2010
The common thread amongst these complaints is lack of 1) sales satisfaction and 2) lead quality. So what is it about some content syndication programs that create leads that sales reps don’t want? In today’s economic climate, content syndication is one of the lowest risk lead generation vehicles there is.
Industrial Marketing Today
JULY 9, 2010
I’ve seen too many marketers crash and burn because they believed that by “automating” all of their lead gen problems would be over. I found a good answer to that in a comment by Mike Gospe on a blog post at leadsloth.com where he wrote, “But when it comes to marketing automation, I recommend caution.
Adobe Experience Cloud Blog
APRIL 25, 2017
You need to give your whole organization the tools, training, and content to engage with your customers. Ariel shared that the journey AWS creates for prospects and customers is heavy on valuable, educational content and light on gated forms. Joe Pulizzi is often called the godfather of content marketing, and it’s for a good reason.
Top Rank Marketing
JULY 5, 2023
It’s been 15 years since Seth Godin declared that content marketing is “the only marketing that’s left.” Amusingly, Godin had not actually heard of the term “content marketing” back in 2008 according to Joe Pulizzi, who shared the experience of participating in a teleseminar for the reputed author’s book tour.
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