Marketing Insider Group

DECEMBER 21, 2020

Look, we all knew B2B marketing had plenty of problems long before COVID-19: Generic, bland, and forgettable content. Neglecting customer retention to focus on lead generation. Research from eMarketer released in August projected B2B ad spending to grow by 22.6% Impersonal ads and digital experiences. this year as well.

Marketing Budget 346

Marketing Budget Marketing Budget Creation Budget Programs Research 346

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40

Webbiquity

JANUARY 17, 2011

by eMarketer. 5% of Americans had heard of Twitter in 2008; that figure rose to 87% last year. Social Media Is Greater Marketing Priority for Small Businesses by eMarketer. The social prehistory of search engine marketing relevance and what it means for SEO and content by Conversionation. Yes—sort of.

Paid Content 100

Paid Content Stats Social Media Marketing Budget 100

Webbiquity

SEPTEMBER 8, 2010

According to a recent study from Psychster, “Among the seven most common formats, sponsored content ads — in which consumers viewed a page that was “brought to you by&# a leading brand — are the most engaging, but produced the least purchase intent. Small Biz Lead Gen Surges with Social by eMarketer.

Paid Content 100

Paid Content Social Media Stats Paid Search Agency 100