Remove 2008 Remove B2B Remove Search Engine Marketing Remove SEM
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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

SEM 222
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Best of 2008 (So Far) - Search Engine Marketing, Part 2

WebMarketCentral

What challenges lie ahead for PPC marketers? How can "conquesting" be applied as an SEM tactic? Get the answers to these inquiries and more in the following blog posts and articles, some of the best written on the topic of search engine marketing so far in 2008. Tweak something every day.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. Before jumping on that bandwagon, consider two points.

SEO 40
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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

by MediaPost Search Insider In this well-worth-bookmarking post, Steve Baldwin presents a list of "Buffetisms" he has taped up on the wall of his cubicle (Steve Baldwin sits in a cube?!) and how they relate to search engine marketing.

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

by iMedia Connection Sandeep Krishnamurthy , Professor of Marketing and E-Commerce at the University of Washington, paints a bleak picture of the future of PPC advertising—then gets blasted for it in the Comments by some fairly high-profile sources. Search marketing is also taking money away from other advertising and PR programs.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Getting more out of those expensive marketing conferences? Meeting the biggest challenges in b2b marketing head-on? Example: "In B2B there are often multiple decision makers — how do you connect all the dots? Looking for some off-the-beaten-trail ideas for driving more site traffic? Then you're in the right place!

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High-Performance Email Marketing for Attracting and Engaging.

Industrial Marketing Today

According to SirrusDecisions research, the B2B buyer receives 20.3 And that reality of the flooded inbox is very evident from steadily dropping response rates of only 1% to 3% range for traditional email marketing. However, there’s no denying the low cost of email marketing. email campaigns per week, up from 15.4