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Video Tech Company Leverages SEM to Drive Enterprise Leads

The Point

Started in 2008 as the world’s first open source video player, JW Player pioneered video on the Web and today has customers in 193 countries, ranging from Fortune 500 companies to individual bloggers. JW Player contacted Spear Marketing Group , a leading B2B demand generation agency , for help. billion unique monthly views.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

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The Flaw in Calculating Inbound Marketing vs. Outbound Marketing Cost Per Lead?

Smashmouth Marketing

Inbound: SEO, SEM, Blogs. HubSpot 's survey, made up of companies of all sizes, shows that in 2008 the average marketing spend from b2b companies on outbound telemarketing efforts to be 12%. Their study covers a much wider spectrum of b2b companies and sizes, and reports 21% invest in similar outbound efforts in 2008.

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Best of 2008: Strategy and Branding, Part 2

WebMarketCentral

Previous posts in this series: Best of 2008: SEO Guidance, Part 1 Best of 2008: Interactive PR, Part 1 Best of 2008: SEO Tools, Part 1 Best of 2008: Search Engine Marketing Best of 2008: Web Analytics Best of 2008: Email Marketing Tips Best of 2008: SEO Keyword Tips & Tools Best of 2008: Sales & Marketing Copywriting Best of 2008: SEO Link (..)

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Best of 2008 (So Far) - Web Marketing Research, Part 1

WebMarketCentral

My take is that he does miss the distinction between B2B abd B2C here (PPC ads are very productive, especially for software and computer hardware products) but he's absolutely correct that search advertisers often underappreciate the value of branding and PR to enhance PPC results. Most of my clients are comfortably above that level.

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Best of 2008: Random but Interesting, Part 2

WebMarketCentral

Meeting the biggest challenges in b2b marketing head-on? Breakout Session Notes — Making Data Driven Decisions — B2B by MediaPost Raw Aaron Goldman outlines six key challenges for b2b marketers identified during a breakout session at the Search Insider Summit, along with the solutions posed by the participants.

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5 Steps for Crafting an Effective B2B SEO Blogging Strategy

Online Marketing Institute

Real-Time Activity Stream 5 Steps for Crafting an Effective B2B SEO Blogging Strategy Derek Edmond | Mar 4, 2011 | 0 Comments Search engine marketers frequently recommend blogging as a tactic for achieving search engine optimization ( SEO ) goals. The Argument for B2B Blogging Some may argue blogging is a " dying initiative. "

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