DemandBase
APRIL 2, 2020
Since the turn of the century, namely 2001 and 2008, we’ve had to figure out new realities and reinvent the way we go to market during economic downturns. Thought leadership in action! While the circumstances we face in 2020 are unique, we’ve seen major business challenges before. Let’s hear it for Net Retention rates!
Mereo
DECEMBER 21, 2023
Although we are approaching a new year, many of 2023’s selling challenges will continue to impact your B2B organization’s 2024 performance. In 2023 we certainly saw some softness in B2B purchasing. This pattern is similar to what we saw in the 2008 / 2009 recession. When they did not have that clarity, they froze.
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Adobe Experience Cloud Blog
APRIL 25, 2017
Key highlights from our brilliant CMO panel include: “Now it’s time to empower your whole organization. Our final guest was the CMO of Box, Carrie Palin. How To Think Like A CMO. Drew Neisser , CEO of Renegade, delivered an authentic and humorous presentation on how to think like a CMO. Penny Wilson. “
Exo B2B
MARCH 8, 2018
So, with much enthusiasm, we skimmed through blogs, B2C and B2B marketing sites. Each year, several personal blogs and websites list their top 50 or 100 influencers in marketing, social networks or even B2B marketing. In addition, in 2016, Tamara was named the #1 Most Influential Woman in Martech by B2B Marketing.
Exo B2B
MARCH 16, 2017
Each year, several blogs and specialized websites make their list of the 50 or 100 greatest influencers in marketing, social media marketing or B2B marketing. Please note that this post was about Web marketing influencers, many of which work in B2C (Business to Customers) and a few of which work in B2B.
Hinge Marketing
JUNE 1, 2015
This profile focuses on Paul Dunay, a Visible Expert for B2B marketing. ” His blog’s success did not go unnoticed by Bearing Point, his employer at the time, and the CMO asked him to set up a blog for the company. We study them because we want to understand how they attained that status and what we can learn from them.
Atomic Reach
JANUARY 3, 2019
and a Design Leadership Forum Member for Invision. Named as one of marketing’s “Ten Biggest Thought Leaders,” by CMO. Crestodina is the co-founder and CMO of Orbit Media, an award-winning and socially-conscious digital marketing agency located in Chicago. He is currently a UI/UX Director for Nimble Collective Inc.
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