Zoominfo
OCTOBER 18, 2022
Demand creation Includes webinars, white papers, and product trials 3. Market intelligence Includes internal surveys, external focus groups, and SWOT analyses Why is this distinction important? Reputation Includes content assets such as blogs and press releases 2. Because your needs will change as your company grows.
Hubspot
NOVEMBER 28, 2014
One way to analyze both internal and market conditions is through a content SWOT analysis. In this post, I''ll walk you through the basics of a content SWOT analysis and show you how you can use one in next year''s planning process. How to Do a Content SWOT Analysis.
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Exo B2B
SEPTEMBER 19, 2023
This also involves a thorough SWOT analysis, assessing strengths, weaknesses, opportunities and threats. Example of SWOT: (Note. Also white papers, videos, webinars and other content relevant to your B2B audience. This is B2B after all! Understanding your current market position is essential to defining your trajectory.
Belkins
OCTOBER 22, 2020
In many cases, basic models, such as the SWOT matrix , are enough to give you a clear view of your status. White papers. White papers take a little more work than case studies and sales decks, but it pays off in numerous prospects pulled into your sales funnel.
ClearVoice
APRIL 3, 2020
You might be inspired by the ClearVoice talent network which has a robust team of freelancers who are used to working with a variety of clients on everything ranging from blog posts and articles to white papers. Here’s one of my favorite profiles in the network.).
Marketing Insider Group
AUGUST 30, 2019
One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. You may think webinars, events, and white papers are great top-of-funnel lead generation tactics. Being Top-Heavy. Top-of-the-funnel heavy, that is.
ClearVoice
MARCH 11, 2020
In a fantasy world, you could power through a 10,000-word white paper every day of the week, and bring in a cool $200K a year. However, you could break it down a little further and develop a SMART goal about investing your ability to develop white papers by signing up for a class that’s completed in three months.
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