ViewPoint

DECEMBER 17, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 120

Lead Ranking Marketing Management Lead Scoring Salesforce.com 120

Biznology

NOVEMBER 27, 2013

To get an understanding of the depth of data available to B2B marketers for prospecting, we invited a set of reputable vendors to open their vaults and share details about the nature and quantity of the fields they offer. Seven vendors participated, giving us a nice range of data sources, including both compiled lists and response lists.

Lead Ranking 80

Lead Ranking Marketing Management B to B Lead Scoring 80

Business Brainz

FEBRUARY 5, 2022

Business priorities to list strategic business priorities including SWOT analysis of the target account. The detailed account plan revealed insight around supply chain initiatives and key supply chain vendors at a Global + Country + Account level right from the ‘account plan’ stage. What was the outcome?

Planning 52

Planning Ad Building SWOT Case Study 52

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. I asked her how many sales people she knew that were truly industry experts that could paint a vision without pushing their products? What about the buyer?

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

The Effective Marketer

MAY 27, 2015

Some vendors have a direct link on their main website to their support pages but a lot don’t, so this might come in handy. Some people like to do SWOT analysis that show for each competitor strength how you should respond, for each weakness how to exploit, etc.

Work Management 100

Work Management Marketing Management Marketing Proposals Paid Search Agency 100

Hubspot

MAY 19, 2020

SWOT analysis of the target account. Utilize third-party vendors that specialize in collecting insights on companies and people. After you’ve found the right accounts and the right contacts, deliver relevant business insights. To organize your account based plays effectively, you need to know: The target’s industry and market trends.

Ideal Customer Profiles 78

Ideal Customer Profiles Account Based Marketing ABM Enterprise Management 78

Hubspot

MARCH 18, 2019

Imagine your customer has narrowed down their choice of vendor to you and one another company. You should also regularly run a SWOT (Strengths, Weaknesses, external Opportunities, external Threats) analysis. a key account strategy may be a good investment. What are your competitors doing? Do you have the capacity? Account Goals.

Work Management 84

Work Management Marketing Management Cross-Selling Customer Satisfaction 84

Sprout Social

MAY 11, 2022

These questionnaires set the foundation for successful agency or vendor partnerships. Social media software RFPs are used to assess whether or not a software vendor can meet the needs of your organization. These questionnaires focus on software capabilities, data governance, product roadmaps and vendor information.

RFP 99

RFP Work Management Marketing Management Social Media 99

Marketing Insider Group

AUGUST 30, 2019

One of the most common ways to get started is by using your marketing agency or internal committee to identify your top five to ten competitors and conduct a SWOT analysis for each. I asked her how many sales people she knew that were truly industry experts that could paint a vision without pushing their products? What about the buyer?

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Sharpspring

JANUARY 28, 2020

This can become even more of a challenge when collaborating with partners or third-party vendors, such as an agency or freelancers. This is a good area to include a SWOT analysis, brand differentiators, product-specific information and an abbreviated competitor analysis. Looking for a way to reduce the chaos?

Guidelines 64

Guidelines Brand Identity Branding Paid Search Agency 64

Webbiquity

JULY 26, 2010

What Works ( Vendor Government PR Trends Spending Release ). Mike Moran ( @MikeMoran ) + others. What’s a Facebook fan worth? June 30, 2010. T-Mobile Curates Web Content , June 29, 2010. Self-promotion, Internet style , June 10, 2010. Bob Scheier ( @BobScheier ). What B2B Readers Want, Circa 2010 , February 2, 2010. July 8, 2010.

B2B Thought Leadership 100

B2B Thought Leadership B2B Marketing Advertorials Thought Leadership 100

Content Standard

OCTOBER 15, 2014

A SWOT (strengths, weaknesses, opportunities, and threats) analysis could prove useful at this stage to help you understand the dynamics of the industry and know where you stand in relation to your competitors. Use a spreadsheet or a chart to compare vendors and rank them according to your own developed system. Do Your Research.

Work Management 40

Work Management Marketing Management SWOT Content 40

Single Grain

JUNE 3, 2021

Effective negotiation skills since the job requires negotiations with vendors and clients. Strong networking skills because the role of a marketing director involves meeting business clients and getting more business to the company. Creativity and writing skills to generate more leads and conversions from ads.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Directive Agency

MAY 9, 2017

SWOT Analysis. Sites that compare vendors (Capterra, clutch, software advice, getAPP, G2Crowd, etc.). To organize you and provide an initial system that you can follow, I have outlined a sample of elements from our content project document below: Overview. Current Assessment. Competitors. Biggest Existing Opportunities. Homepage Audit.

Paid Search Agency 85

Paid Search Agency Work Management Enterprise Management B2B Marketing 85