the-sales-messaging-challenge-email-quantity-versus-email-quality 
Tomorrow People
NOVEMBER 16, 2018
When it comes to content, quality over quantity triumphs. Our campaigns are based around these personas, so we tailor the calls to action and the messaging based on what their needs are. For a long time, the customer journey has been frustrating. Keep evaluating your content marketing.
Launch Marketing
JULY 11, 2017
Instead of casting a wide net to capture an array of varying leads, the focus is placed on quality over quantity. Targeting large- (enterprise) and small-sized (startups) both come with their sets of pros and challenges. It is a waste of time, money and resources if you market to the wrong audience. Geography .
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Canadian Marketing Association
JANUARY 5, 2016
The communication of relevant messaging to your current and future customers is also integral to building your business brand. Content marketing is not a new idea: companies have been developing information about their products and services for years as a way to support the sales process. Why do you do email marketing?
Adobe Experience Cloud Blog
MAY 12, 2016
Joe argued that “in an ABM world, sales enablement is a necessity” and that as you think about your ABM strategy, it’s important to start small and identify the pools of accounts that are most valuable to fish in. Let’s take a look at four sessions that had an impact on us and our audience: ABM, Is it “And” or “Or”.
Sales Engine
JANUARY 28, 2016
If you’re like me, I’m sure you get more than your share of daily emails, articles, webinar invites, and more from lists that you’ve subscribed to (and some that you haven’t). It sounds like a strong argument for quality over quantity, right? Is Quality Versus Quantity the Wrong Question to Be Asking?
SnapApp
DECEMBER 4, 2017
Blogging Statistics. Blogging Statistics . . #1. Long-form blog posts generate 9x more leads than short-form blog posts. Creating longer blog posts often means devoting more attention to high-quality content that translates into eventual sales. . . #2. Content Marketing Budget Statistics.
Hubspot
APRIL 25, 2017
In the first few years of business, small companies come up against a lot of different challenges. But in fact, many common business problems and challenges are actually fixable, from difficulty finding customers, generating leads, and building an email list, all the way to hiring the right people and balancing quality and growth.
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