Marketing Insider Group

JULY 1, 2020

At its core, it’s a tool businesses can use for growth. Content marketing is the kind of marketing that delivers ROI you can measure. Unlike other methods of marketing, content marketing stands out because it is completely sustainable. Advertising, even with today’s sophisticated digital ads , can create overexposure.

Marketing Budget 363

Marketing Budget Paid Content ROI Marketing & Strategy 363

Buzz Marketing for Technology

JUNE 27, 2008

In search of a better way to live and make a living, and a better understanding of how the world really works. Many IT departments saw it as another facet of technology -- as competition for resources and as little more than an extension of the document management and website management functions they were already responsible for.

Organization 100

Organization Peer-to-peer Lead Ranking Budget Programs 100

Brandpoint

SEPTEMBER 19, 2023

Crafting and delivering your message with precision can be the difference between capturing your audience’s attention and being lost in the noise. This is where our Editorial and Holiday Calendar steps in — strategically designed to guide your PR campaigns toward optimal success. Consolidated resource. Brand consistency.

PR 62

PR Planning Allocation Budget Programs 62

SnapApp

DECEMBER 22, 2016

million blog posts are published every single day. With so much noise online these days, finding sources of consistent high quality content can seem like searching for a needle in hay stack. We looked at three main factors when choosing which blogs to add to the list, including: Quality (How good is the subject matter?).

Marketing Analytics Tools 48

Marketing Analytics Tools Sales Management Top of Funnel Planning 48

Single Grain

OCTOBER 11, 2019

With that in mind, let’s take a look at how you can start growing your e-commerce brand by taking it offline and in to the power of event marketing. 80% of businesses believe that live events are an important component of their company’s success. Dive Deeper: Word-of-Mouth Marketing — What Is It and How Do You Do It?

Event Marketing 101

Event Marketing Top of Funnel Sales Qualified Leads Lead Scoring 101

seo.co

FEBRUARY 14, 2023

Defining an “effective” SaaS digital marketing strategy First, it’s important to understand what makes for a successful marketing strategy to begin with. This can happen at multiple levels, including: Raising brand awareness. However, most SaaS companies rely on large-scale user bases in order to achieve that level of profitability.

Paid Content 97

Paid Content Paid Search Agency Work Management Marketing Management 97

Contently

MARCH 3, 2021

Brands are not only competing with their competitors for consumer attention, but also every individual content creator and media company on earth. To make sense of the changing landscape and how brands can better serve their audiences, we set out to hear directly from consumers. How do they spend their time online?

Marketing Report 214

Marketing Report Content Marketing B2B Thought Leadership Content 214

chiefmartech

MARCH 8, 2017

The following is an excerpt of his new whitepaper, 14 Rules for Successful High-Growth Marketing. ” Hopefully, you can benefit from our hard-earned lessons to accelerate your own efforts. However, as the person responsible for marketing, I found these 14 rules for successful high-growth marketing helpful and hope you will too.

Rules 54

Rules Advertising Agencies Paid Search Agency Burn Rate 54