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Customer Survey: Faster Prospecting, Better Performance with ZoomInfo

Zoominfo

For many sales professionals, today’s business environment is unlike anything they’ve ever seen. Broad economic and societal shifts — amplified by the COVID-19 pandemic and continued technological disruption — are resulting in longer sales cycles, more discerning buyers, intensifying competition, and lingering uncertainty.

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Why social media is an invaluable tool for sales executives

Oktopost

If you can’t wait and need to jump ahead… Why B2B sales executives need to be using social media for sales Top use cases for sales teams to harness social media Direct interaction with buyers Social selling Using social intent data to guide prospects to a purchase Ready to start converting more prospects with social media?

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Unlocking the Power of ABM: A 5-Step Process to Identifying and Updating Your Target Accounts

The ABM Agency

The rewards of employing an account-based marketing approach are many, not least of which is the opportunity for sales and marketing teams to align more closely and work collaboratively towards achieving their objectives in a more effective manner. This can lead to reduced sales cycles and a greater return on investment (ROI).

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Beyond Prospecting: How to Use Video in the Rest of Your Sales Process

Vidyard

Whether you use the whiteboard-and-wave webcam or screen share approach, video is proven to get up to 3x the response rate and 5x more meetings booked than boring text-based emails. But once you’ve made that initial connection with a prospect, how do you continue to use video through the rest of the sales cycle?

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Your Business Event is Cancelled - Now What?

Strategic-IC

With in-person events cancelled, and business and social lives being impacted in unimaginable ways, here are 10 things you can do now, to reinvest resources and adapt to a 'new normal'. The statistics of the impact of an in-person event are compelling indeed: 98% of users feel more inclined to purchase after attending an event.

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What is CRM and how does it support marketing?

Martech

They collect basic information such as customer websites, emails, phone numbers, purchase dates, social media data and much more. CRM platforms track user activity across many online channels and seek to guide them through your sales funnel. Business with human resource departments. Businesses with dedicated marketing teams.

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How to Map Lead Nurturing Content to Each Stage in the Sales Cycle

Hubspot

With lead nurturing , however, you can bring those leads through your sales funnel and garner 4-10 times the response rate compared to a regular email blast while doing it [Source: SilverPop/DemandGen Report]. Purchase: Leads are ready to make a purchase. But how do you do that? How Content Mapping Works.