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4 inbox-altering changes to watch for

Martech

Some spring from applications of artificial intelligence, while user privacy and inbox decluttering and even climate change, are driving others. Google and Yahoo now require senders to include 30-day list-unsubscribe functions in email headers as a condition of inbox delivery. These are four trends I’m tracking right now.

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Google’s Cookie Ban May Put a Brighter Spotlight on Original Content

Contently

While the long-term impacts of the move remain to be seen, one likely change is that content will play an even more important role for brands and advertisers trying to reach customers online. “If We’ve all heard the stories where someone is searching for medical advice, and then starts seeing marketing about that condition.”

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How to Choose a Privacy Compliant A/B Testing Tool (Our Guide for German Optimizers)

Convert

Consumers are gaining more awareness and control around their personal information, as privacy laws come into force worldwide. The EU, for example, passed the landmark General Data Protection Regulation (GDPR) in 2018, to tighten data privacy regulations and California enforced the California Consumer Privacy Act (CCPA) in 2020.

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Marketers: What should you focus on in 2022?

Martech

Then the Delta variant threw everything into flux again, followed by Apple’s Mail Privacy Protection, inventory shortages, the Great Resignation, and Omicron. Do they reflect current conditions because of COVID or supply problems? Short-term goals : These will take a little more time, maybe a month or so.

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How Marketing Compliance Fits Into Your Marketing Strategy

BenchmarkONE

The General Data Protection Regulation (GDPR), a law that went into effect in 2018, protects the personal data and privacy of people in the European Union. Keep Your Terms of Service Up-to-Date. Monitor Privacy Updates and Have a Protocol in Place. Here are a few you should know about: .

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What Does GDPR Mean for US-based B2B Firms and Their Marketing?

Circle Studio

While only EU citizens are currently protected under the GDPR, we anticipate similar regulations might make their way to the U.S. By now you probably know that the GDPR is legislation approved by the EU to create greater and more uniform data privacy protection for all EU citizens. in the future. So what exactly is GDPR?

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40 Top Heatmap and Session Replay Tools Reviewed: The Most Comprehensive Comparison Guide

Convert

Session Recordings and Privacy A session recording or session replay lets you watch a video of your web visitor navigating your website and interacting with elements on your pages. This level of data collection raises questions about privacy. Ensure you’re offered privacy by default. Only capture what you need and will use.