The ROI Guy

FEBRUARY 15, 2011

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 20, 2011

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

SMB 40

SMB ROI Marketing Budget Work Management 40

Hubspot

APRIL 1, 2014

Last year, research from Aberdeen''s Trip Kucera projected 2013 to be the year of personalized content. 86% of the marketing executives studied by Aberdeen said they planned to develop a process to map content assets to buyer personas that year. Then identify a targeted place where personalization could help ease friction.

Website Personalization 28

Website Personalization Marketing Websites Examples Personalization 28

The ROI Guy

DECEMBER 23, 2010

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Enterprise Management Marketing Budget Budget Programs 40

The ROI Guy

JANUARY 25, 2011

Engaging earlier requires that sellers have the skills, processes and tools to “earn the right&# to present earlier, and deliver unique value during the dialogue. AT=pb&SP=EC&rID=44097752&rKey=ca6aa9fbfc4ad092 A downloadable presentation is also available via this link. How Do You Get Started in Content Marketing?

ROI 40

ROI Marketing Budget Work Management Budget Programs 40

The ROI Guy

FEBRUARY 14, 2011

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Social Media Budget Programs Marketing Budget 40

The ROI Guy

JULY 15, 2009

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

The ROI Guy

MAY 6, 2010

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Work Management 40

Work Management Marketing Automation Services Marketing Management ROI 40

The ROI Guy

FEBRUARY 4, 2009

Competitive opportunities emerge for those that can present the best cost/benefit analysis, and TCO comparisons which can help create the case for why current solutions are more expensive and warrant replacement, or which competitive options will cost less over its lifecycle. Gartner CIO Study Highlights Need for Outcome-Base.

Enterprise Management 40

Enterprise Management Work Management Marketing Automation Services Marketing Management 40

The ROI Guy

DECEMBER 6, 2010

In a recent survey by IDC, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

The ROI Guy

OCTOBER 22, 2010

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Source: Mapping the Technology Buyer’s Journey, Harte-Hanks 500 business technology buyers and influencers reveal how they discover, evaluate and decide to purchase products and solutions.

Work Management 40

Work Management Marketing Management ROI Marketing Budget 40

The ROI Guy

FEBRUARY 4, 2009

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

FEBRUARY 4, 2009

As TCO studies have taught us however from the time Bill Kirwin first developed these models for Gartner, it is important to look not only at purchase cost of the solution, but the ongoing costs over the entire ownership lifecycle. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Budget Programs 40

Single Grain

MAY 12, 2020

Many marketers believe that it's easier to produce blogs, case studies and even white papers. Presentation. Personalized Video. 6) Presentation. A presentation takes the excitement of an event and combines it with the practical use of a webinar to create a compelling, highly-shareable video. Interview/Q&A.

Paid Content 145

Paid Content Video Marketing Top of Funnel Webinar Metrics 145

Single Grain

FEBRUARY 3, 2020

Don't know why your website isn't converting its visitors to customers? A qualitative study could help you understand the reason why, as your target customers talk to you about what you could do better: Source. According to a recent study by Qualifio , 83% of marketers find it challenging to personalize their campaigns for customers.

Ideal Customer Profiles 131

Ideal Customer Profiles Cross-Selling Loyalty Eye-Tracking 131

The ROI Guy

NOVEMBER 4, 2010

Thursday, November 04, 2010 IDC: Economic Buyers, Digital Overload and Sales Enablement Define Marketing for 2011 I just had the pleasure of presenting a webinar with Randy Perry, VP Business Value at IDC. In this blog post, I present a few of the key research metrics and advice. Gartner CIO Study Highlights Need for Outcome-Base.

Work Management 40

Work Management ROI Marketing Management Marketing Budget 40

The ROI Guy

JANUARY 17, 2011

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Budget Programs 40

Budget Programs Marketing Automation Services Enterprise Management ROI 40

The ROI Guy

NOVEMBER 8, 2006

Study participants reported that on average a database administrator could manage over 30 Microsoft SQL Server 2005 databases, while Oracle 10g implementations required one DBA per 10 databases. To assure similar comparisons, the study examined potential differences in the application, load and complexity of the database instances.

ROI 40

ROI Marketing Budget Work Management Marketing Automation Services 40

The ROI Guy

JANUARY 10, 2011

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Spending 40

The ROI Guy

SEPTEMBER 4, 2007

1.38M in net present value (NPV) savings over 3 years (with a 10% discount rate) 4. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Consolidate to 7 x 4 CPU virtualized servers (net 93 server savings), a 14.3 to 1 consolidation ratio.

ROI 40

ROI Enterprise Management Work Management Marketing Management 40

The ROI Guy

NOVEMBER 8, 2006

Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Alinean recognized by BtoB Magazine’s as one of To. Provocation-Based Selling: Loosening the Status-Qu. The Big O – Outcome Selling The Demand Spectrum and Value-Based Sales & Market.

ROI 40

ROI Marketing Budget Budget Programs Work Management 40

Single Grain

AUGUST 1, 2019

By using social media to present a unique, aspirational vision of everyone feeling good in their skin, the company was able to achieve a sizable following before even launching their product. All this enables you to conduct SEO audits, analyze social metrics and study a competitor’s content marketing strategies. WhatRunsWhere.

Paid Content 101

Paid Content Analysis Budget Programs Marketing Websites 101

BenchmarkONE

MAY 25, 2022

You can also personalize your email campaign to announce your new product offer formally. You can present the services offered with their details or showcase their benefits. Personalization helps optimize your website (most especially the homepage) to pique the potential customers’ interest instantly. Infographics.

Conversion 82

Conversion Personalization Work Management Marketing Automation Services 82

Single Grain

AUGUST 1, 2019

By using social media to present a unique, aspirational vision of everyone feeling good in their skin, the company was able to achieve a sizable following before even launching their product. All this enables you to conduct SEO audits, analyze social metrics and study a competitor’s content marketing strategies. WhatRunsWhere.

Paid Content 80

Paid Content Analysis Budget Programs Marketing Websites 80

Lead Liaison

DECEMBER 5, 2017

It contains case studies and testimonials that give color and context to the strategies that Lead Liaison recommends. The kit even includes a presentation that can be passed along to decision-makers, designed to help user-level employees demonstrate the benefits of implementing marketing automation to their supervisors.

Lead Liaison 48

Lead Liaison Marketing Automation Services Marketing Automation Automation 48

Single Grain

SEPTEMBER 14, 2022

And you feel present with other people as if you were in other places, having different experiences that you couldn’t necessarily do on a 2D app or webpage, like dancing, for example, or different types of fitness.” Case Studies. Case studies are an excellent way to gauge the potential of the metaverse agency.

Advertising Agencies 59

Advertising Agencies Paid Search Agency Paid Content Ad Agencies 59

The ROI Guy

DECEMBER 14, 2005

In his book, and related articles and presentations, Mr. Carr’s main assertion is that the majority of IT investments have become a commodity – a utility that offers little competitive distinction and therefore no competitive advantage. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Work Management Marketing Management Budget Programs 40

ConvertKit

SEPTEMBER 8, 2021

Disclosure: This case study mentions Interact. But the reality is, personality tests have come a long way. Since the tagline for my Showit website template shop is ‘websites with personality,’ I wanted a way to highlight these ‘anti-boring’ website templates in an equally fun way. Talk about nostalgia.

Top of Funnel 93

Top of Funnel Personalization Advertising Funnels Template 93

Hubspot

MARCH 11, 2019

Personal website. Personal blog. Industry website. Just as a business touts its client successes in the form of case studies, your professional bio should let your own audience know what you've already achieved. Before you can publish your professional bio, you need a living space for it. LinkedIn profile.

Template 78

Template Examples Best Practices Ideal Customer Profiles 78

The ROI Guy

JULY 22, 2010

Once information is entered online, the TCO Tool provides very detailed reports for alternative vendors, including TCO, post-tax cash flow, pay-back period, return on investment, internal rate of return and net present value. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management ROI Marketing Automation Services 40

SalesIntel

SEPTEMBER 6, 2021

Aside from A/B testing, the company also specializes in website personalization, toggle functions, and digital commerce. The study evaluated the effect of sending follow-up emails correctly. The study showed an 18% response rate on the first e-mail sent and a 13% in the fourth. Make It Longer.

Conversion Rate 52

Conversion Rate Conversion Work Management Marketing Management 52

Single Grain

JULY 19, 2019

Dive Deeper: How AI Helps Add Personalization to Your Email Campaigns. How to Use Personalization to Increase the Impact of Email Marketing. The Complete Guide to Getting Started With Website Personalization. How AI Is Shaping the Future of Content Marketing and Personalization. 6) Video Marketing.

Marketing AI 111

Marketing AI Paid Content Trends Work Management 111

The ROI Guy

AUGUST 5, 2010

Thursday, August 05, 2010 Risk-Adjusted ROI Defined A variation on the traditional ROI formula, Risk Adjusted ROI is calculated as the ratio of the net gain from a proposed project, divided by its total costs - represented in net present value terms to account for project risk. Gartner CIO Study Highlights Need for Outcome-Base.

ROI 40

ROI Budget Programs Marketing Budget Work Management 40

The ROI Guy

SEPTEMBER 17, 2010

Friday, September 17, 2010 Leaders indicate Growing Investment in Smart Digital Content The migration of B2B marketing budgets from traditional marketing vehicles toward digital channels continues according to a study by Booz & Co. More information on the study can be found at: [link] Posted by Tom Pisello at 7:34 AM Email This BlogThis!

Marketing Budget 40

Marketing Budget ROI Budget Programs Work Management 40

The ROI Guy

SEPTEMBER 16, 2010

In a recent survey, 24% of buyers indicated that the sales reps are not prepared for presentations at all, 30% indicate that they are somewhat prepared , and only 29% indicate that they are well prepared. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo.

Work Management 40

Work Management Marketing Management Marketing Budget ROI 40

The ROI Guy

AUGUST 4, 2010

Using value marketing tools, users can be presented with tools that help them to analyze their opportunities, and obtain more personalized and intelligent advice. Gartner CIO Study Highlights Need for Outcome-Base. How to Measure and Present the Effectiveness of Yo. Provocation-Based Selling: Loosening the Status-Qu.

Budget Programs 40

Budget Programs Work Management Marketing Management Marketing Automation Services 40

The ROI Guy

SEPTEMBER 10, 2010

The press release announcing the Gartner Executive Program study results can be found at: [link] Mark McDonald, group vice president and head of research at Gartner Executive Programs will provide more detailed analysis on the CIO Agenda at Gartner Symposium/ITxpo, being held October 17-21 in our hometown of Orlando, Florida.

Budget Programs 40

Budget Programs Marketing Budget Work Management Marketing Management 40