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3 Paid Media Tactics Designed To Aid B2B Account Based Marketing Efforts

KoMarketing Associates

Search engine advertising – or PPC – is not typically associated with account-based marketing. Generally in PPC, we target high value keywords to inform and acquire new customers based on need, specific pain points, or keywords associated with products or services. Products or services tailored to specific buyer needs.

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SMX West 2017 Top 3 PPC Takeaways: Attribution, Local Search Engine Marketing, Audience Targeting

QuanticMind

Let’s review the three biggest PPC trends and insights from SMX West 2017 on attribution, targeting and local search. Join our webinar for even more actionable local search tactics. What were the biggest paid search insights and takeaways of the show? The biggest search engine marketing conference of Q1 is behind us.

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Six Videos Every SaaS Company Needs

Golden Spiral

More than 500 million hours of videos are watched on YouTube each day. One enterprising marketing manager at a SaaS company in the northeast brought her own DSLR and other equipment to the office to shoot video. Do you show video in your trade show booth? 87% of online marketers use video content.

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21 Tips & Other Impressions from the Marketo User Summit

The Point

As a Marketo agency partner, I attended along with colleagues from Spear Marketing Group to greet clients, talk shop, and hear how other companies – including Marketo themselves – are putting technology to use in the service of improved lead management. Use separate URLs when promoting content via Twitter, Facebook, blogs, PR, etc.

Marketo 100
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What is B2B lead generation, and how to get started?

Excelsior Research

QUALITATIVE DATA PROCESSING. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. B2B lead generation process, and how it works.

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What is B2B lead generation, and how to get started?

Excelsior Research

QUALITATIVE DATA PROCESSING. QUALITATIVE DATA PROCESSING. It helps a company make sales and revenue; important aspects to growth, expansion, and success of your business. Learn the importance of B2B lead generation and the B2B process so you can optimize your business fully. B2B lead generation process, and how it works.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. companies have integrated social media with their customer service, sales, or product development processes. Marketing Charts ).