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10 Best Shopify Apps to Increase Sales and Conversion in 2021

Mailmunch

While every department needs your attention, you cannot look after every functionality, marketing campaign, or optimization requirement. . Improve your email marketing impact. Their digital marketing toolkit is helpful in collecting leads and providing engaging experiences via . Goals to Achieve. You want to. Key Features.

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20 Must-Have Marketing Lead Generation Tools

ClearVoice

Generating more leads might just require a few changes to your current sales and marketing strategy, however, generating quality leads and at scale is quite another challenge. However, with the wealth of lead generation tools out there, how do marketers know which tools are worth adding to their already-full tech stacks?

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Reputation.com Adds Google Services to Its Comprehensive Suite for Enterprise Reputation Management

Nuvi

Reputation.com is unique in offering this array of Google capabilities on the same platform, where enterprise clients can manage business listings , reviews , social media and surveys. Reputation.com also provides managed services for clients’ paid search, advertising and social media strategies.

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How to Identify the Right Digital Marketing Channels for Your Business

Marketing Insider Group

Chances are, not every digital marketing channel available to you will benefit your business. It all depends on your marketing goals, target audience, resources, budget, industry, and competition. Some decisions are more obvious than others for most B2B businesses – like having a responsive, active website and a social media presence.

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Conversica Achieves a Record 210% Increase in 2020 Mid-Market and Enterprise Subscription Sales, Continues Momentum into 2021

Conversica

As a result, businesses quickly pivoted from traditional go-to-market strategies to now conducting business 100% online. Conversational AI for marketing and sales is a great example of using AI to drive personalized customer engagement at scale.”. COVID-19 served as a forcing function for digital transformation in 2020.

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Content Marketing vs. Digital Marketing – What’s the Difference?

ClearVoice

As a brand marketer, you might wonder, “Are content marketing and digital marketing the same thing?” Though novice brand marketers think they’re interchangeable, they cannot be compared like apples and oranges. Let’s dig in… Definition of Content Marketing. Confused yet?

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A New Look at the Marketing Mix: Paid, Owned, Granted, Leased, Earned

Convince & Convert

The paid-owned-earned (POE) media model hasn’t kept up with the times. While it did a good job of describing traditional media, it has done a poor job of accommodating most digital channels, which have generally been stuffed awkwardly into the owned media bucket. Paid Media. Owned Media.