Remove trust words
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Interview with Mark Schaefer

Onalytica B2B

He is among the world’s most recognized social media authorities and has been a keynote speaker at conferences such as Social Media Week London, SXSW, National Economic Development Association, Word of Mouth Marketing Conference Tokyo, PR News, and the Institute for International and European Affairs. This is going to have to change.

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Why P2P Marketing Might Be a Good Alternative to Influencer Marketing

Hubspot

To understand what peer-to-peer (P2P) marketing is, let's start with an example. Of course, I could've trusted the numerous influencers I follow on Instagram, all with strong opinions regarding the "best, most effective" options available. Enter: P2P marketing. And P2P marketing, a form of word-of-mouth marketing , isn't new.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In the words of Scott Emmons, Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. In short, now is the time to shift to person-to-person (P2P) marketing. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

In the words of Scott Emmons, former Head of the Innovation Lab: We were looking for a way to improve the capabilities and effectiveness of our online chat agent. In short, now is the time to shift to person-to-person (P2P) marketing. Trust is the foundation; it opens the customer to reciprocity as a fair exchange of value.

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30 B2B Social Media Tips for 2016

KoMarketing Associates

I know it probably doesn’t make sense to start a B2B social media strategy post by telling you to think beyond B2B, but as Owen Fuller suggests, we must think beyond just business and think P2P (person to person). Customers want to trust you and one way to do that is to show you care. Steal from B2C. Utilize Calls to Action.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Like they say, a picture says a thousand words. Google+ is all about trust—Find your 100 brand evangelists. Google ranks pages based on authority, trust, and reputation. So many people see B2B and B2C as two very different animals.

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Recap of Social Media Day San Diego: Our thoughts and Reactions

GreenRope

B2B and B2C have something in common: they are both P2P. Like they say, a picture says a thousand words. Google+ is all about trust—Find your 100 brand evangelists. Google ranks pages based on authority, trust, and reputation. So many people see B2B and B2C as two very different animals.