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The Road to ABM: Small Steps Not Leaps

DealSignal

Given that there is a certain sales cycle associated with driving leads and opportunities in this fashion, he believed this would blow a hole in the pipeline for six to 12 months due to the product sales cycle. These prospects were run through phone, email, and postal outreach programs.

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How to Convince Reluctant Sales People to Use Video

Vidyard

The rollout can’t just be, ‘Hey here’s a video tool that gets better response rates.’ Tactics that don’t go viral within the sales culture underperform. Even when it’s proven to earn 3x higher response rates than email alone and cut deal cycles in half, a few detractors can dampen everyone else’s results.

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Why You Must Have Direct Dial Numbers In Your B2B Contact Database

SalesIntel

Direct dials form the foundation of your outreach efforts, enabling you to connect with potential clients and partners. In this article, we’ll cover how direct dial phone numbers can substantially enhance your team’s connect rate productivity and significantly boost your company’s revenue.

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Adding Video to Your Sales Cadence: What, Why and How?

Vidyard

As buyers become more sophisticated and well-researched, maintaining trust throughout your sales cycle is more important than ever. Leveraging video in your sales cadence is a game-changing way to build trust, establish authenticity, and strengthen relationships with your buyers. Why Add Video To Your Sales Cadence.

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7 Mundane Sales Tasks You Can Skip with AI [& How to Do It]

Hubspot

Writing Prospecting Emails Writing a prospecting email for cold outreach takes time and skill. Content creation is the most popular use case for AI in sales in 2023, used by 18% of sales pros, followed by prospect outreach at 16%. First, you need to personalize it with the prospect’s name and company.

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7 Creative Ways Sales Reps Are Using AI

Hubspot

18% of sales professionals use AI for content creation, making it the most popular use case. 87% of sales professionals say that AI tools assisting with writing sales content or prospect outreach messages are effective. Prospect Outreach AI alleviates one of the most time-consuming tasks in sales: prospecting.

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B2B Sellers Report 200%+ Increases in Performance as Use of Video in Sales Skyrockets

Vidyard

Sellers embracing a digital-first and video-first approach to customer engagement see significant gains in 2020; New video-for-sales training tools help every business ramp up their sales teams to embrace video in new ways in 2021 . Free Video-for-Sales Training Tools Help Sellers Embrace Video in 2021.