Let's talk ABM: 6 ways to build buyer experiences with ABM
Strategic-IC
FEBRUARY 6, 2023
Leverage the power of intent With ABM, organizations have the ability to pinpoint exactly who they should be targeting. And I can't imagine going back to a world of form fills and lead scoring, but I also think you have to take it at face value.” – Lisa Sharapata, CMO at BoostUp 3. I definitely think intent holds water.
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