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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

We ensure that data sharing through CE complies with our industry-leading privacy practices. Let’s break down exactly how CE opens up markets for small businesses while keeping your privacy protected. Most of the opt-out requests we receive are processed in a few hours. Still Have Questions?

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Implement a framework for conducting Data Protection Impact Assessments (DPIA).

Privacy 72
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Email marketing strategy: A marketer’s guide

Martech

This happens when your subscribers opt in through a sign-up form. One thing to consider if you are having severe deliverability challenges is a double opt-in email. The double opt-in requires the subscriber to confirm that they sincerely want to receive emails from you or your brand. But how about measuring the results?

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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information.

Act-On 98
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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. So if you can cut them out of your data you’ll be left with a truer open rate. What’s the change?

Open Rate 114
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Why we care about compliance in marketing

Martech

categories of personal information receiving enhanced protection, including but not limited to data involving health, race, politics, religion and more) requires the data subject’s express consent — a high bar not even necessarily required in the EU under GDPR. Meanwhile, the United States has gotten into the privacy act (so to speak).

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent. Data Permissions.

Privacy 80