Remove Ideal Customer Profiles Remove Opt-out Remove Privacy Protection Remove Profiling
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How ZoomInfo’s Community Edition Promotes Fairness, Protects Data

Zoominfo

The combination of our best-in-class business contact data and industry-leading software helps customers define their market, deliver their message, and close more deals. This efficient and effective edge is what every business is looking for and why the average SalesOS customer willingly pays more than $30,000 a year for it.

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Prepare for the CDPA: East Coast Meets West Coast as Virginia Signs Privacy Law

Convert

Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Implement a framework for conducting Data Protection Impact Assessments (DPIA).

Privacy 72
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Email marketing strategy: A marketer’s guide

Martech

Email has long been one of the most reliable marketing channels for getting your messaging in front of your customers. This guide tells you the most important things to know about sending emails that your customers want to receive and that inboxes won’t block. This happens when your subscribers opt in through a sign-up form.

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Watch for inflated email open rates now that iOS 15 is out

Martech

Apple’s iOS 15 allows users to opt in to its Mail Privacy Protection feature, which essentially blocks email senders from being able to see information on how those users interact with emails. ” Everything you need to know about sending emails that your customers want and that inboxes won’t block.

Open Rate 112
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A Look at the Colorado Privacy Act: Predictions on the Future of User Data Protection

Convert

Right to opt-out of behavioral advertising. Right to object to automated profiling and decision making. Right to opt-out of sales of personal information. Opt in or opt out for processing of sensitive information. Opt in or opt out for processing of sensitive information.

Act-On 98
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Why we care about compliance in marketing

Martech

Search engines, social networks, tracking widgets and more have made it easy for even the most novice of two-bit marketing organizations to get the most direct form of customer insight — in the form of something akin to outright surveillance. But what makes PIPL stand out even more from GDPR is the potential severity of the penalties.

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Data Privacy Issues for SaaS Companies in the Age of GDPR

SmartBug Media

No longer can you simply send out a 14-page legal document with complicated terminology explaining your privacy policies and consider yourself covered. Pro Tip: A simple way to do this is to send an automated email confirming their subscription with a second opt in confirmation obtaining the customer’s consent.

Privacy 80