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Transactional SMS: The secret to improved customer engagement

Vision6

In this article we will explore what transactional SMS is, how it works, its benefits, real-life use cases and how businesses can leverage transactional sms to improve customer engagement. Users usually receive a text message with details related to their transaction when they purchase a product or service.

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The Do’s and Don’ts of Email Marketing

Only B2B

Two-thirds of customers have made a purchase as a direct result of an email marketing message. Emails this length had a response rate above 50%. A similar study found emails with approximately 20 lines of text, or about 200 words, had the highest clickthrough rates. Email today is revolutionizing business!

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What is CRM and how does it support marketing?

Martech

They collect basic information such as customer websites, emails, phone numbers, purchase dates, social media data and much more. These solutions are designed to help sales and service agents communicate with customers more effectively. In this piece, we’ll dive deep into CRM systems and their impact on marketing teams. Who uses CRM systems?

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Achieving customer experience excellence at seven critical life cycle points

ERDM

Article by Ernan Roman Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* The highest-ranking answer? ‘No To achieve such engagement excellence, marketers must fundamentally change their thinking.

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Achieving customer experience excellence at seven critical life cycle points

ERDM

and Scott Emmons, former Head of the Innovation Lab at Neiman Marcus Featured in the Journal of Digital & Social Media Marketing A recent study by Retail Info Systems asked execs, ‘Who does personalisation best?’.* Article by Ernan Roman, President, ERDM Corp. The highest-ranking answer? ‘No

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The power of a niche: How Monica Lent built a thriving paid community for developers

ConvertKit

She launched the email course in mid-May 2020 with a one-page website , a couple of paragraphs, a screenshot of her Google Analytics, an opt-in form , and a short bio. In her email sequence, the first few emails have an open rate of over 70%. “Niche down. Get super specific with your audience.”. Image via Monica Lent.

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How-to Develop a Killer Lead Nurturing Campaign

GreenRope

Sales people have to constantly follow up with their leads, engage in conversation, show them the benefits of their product/service, and try to close deal after deal. In fact, this is something that we all should be doing if we want to generate a higher response rate and guide our prospects down the funnel. Content Types.