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Metadata.io Closes Record Year As Market for Autonomous Demand Generation Surges

Metadata

In addition to these integrations, Metadata added over 40 AI/multivariate enhancements to its campaign execution engine. Metadata integrates with the likes of LinkedIn, Facebook, Marketo, Hubspot, Eloqua, Pardot, G2, Drift, HG Insights, the Trade Desk, Bombora, and other vendors to set them on autonomous mode. In 2020, Metadata raised $6.5m

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4 areas of martech with ethical concerns

Martech

One of the great parts about conversion rate optimization is that technology enables us to conduct A/B, multivariate and other types of experiments when we explore and develop new UX elements. The current season of Vox Media’s podcast “ Land of the Giants ” is about the dating app industry.

Ethics 105
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The Ideal Path to a MarTech Career

Martech Advisor

This interaction prompted me to recall my path to my current Marketing Technology Manager role, which I also spoke about on The Talking Stack podcast that aired on MarTech Advisor. Scott Brinker discussed this on his Chief Marketing Technologist blog.

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How AI in analytics is transforming the way marketers work

Unbounce

To hear more from Dealtale, check out this episode of the Unprompted podcast where Dealtale’s Head of Marketing, Molly St. With Dealtale, you don’t need to be tech-savvy—and if you reach any sticky points, their customer service is ready and waiting to help. (To Louis, offers insights and predictions on the future of AI marketing.)

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6 Ways to Expand Your Perspective: The B2B Marketer as CEO

Rev

Working with a CEO mindset came up recently when I interviewed an old friend for a podcast, which you can listen to here and here. He shares his knowledge on in this blog post, our podcast, the stage and through articles at Marketing Land and Click Z. I’ve known Ryan Phelan a long time. Use the insights B2C giants have gained.

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6+ Mailchimp Alternatives to Crush Email Marketing in 2024

Optinmonster

If you plan to do more advanced testing, make sure you choose a platform with multivariate testing capabilities. You simply drag and drop their Feedback elements into your email and enter the URL for a blog post, podcast, or YouTube video. Testing Capabilities : Your email service should offer easy A/B testing for subject lines.

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Sales Pipeline Radio, Episode 327: Q & A with Rusty Bishop @jrustybishop

Heinz Marketing

You can subscribe right at Sales Pipeline Radio and/or listen to full recordings of past shows everywhere you listen to podcasts! I don’t know, your podcast is called Sales Pipeline Radio, so I’m going to assume more sellers and marketers listen to this. You can even ask Siri, Alexa and Google! Rusty: Exactly.