Convert

SEPTEMBER 8, 2021

So you’re currently running A/B tests and looking to scale out your testing program. That’s where multivariate testing comes in. Everything from their price and features, to how they do business so you can make the right choice when deciding which multivariate tool to get. What Is Multivariate Testing?

Multivariate analysis 52

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SEPTEMBER 22, 2021

It’s how you can: Keep up with rising ad costs, Deal with a decline in sales, Eke out just a little more oomph from every page of your site. And sometimes you get no lift at all but you find out what doesn’t work and save money on rolling out potential mistakes. That’s where conversion rate optimization comes in.

A/B testing 95

A/B testing Budget Programs Paid Search Agency Tools 95

Convert

MARCH 9, 2023

There’s a way out for these businesses. In fact, there has always been a way out. But first, why should you trust this among other Google Optimize sunset migration pieces out there? Certified Google Optimize experts knew of the sunset since March 2022. But they were asked to bite their tongues… because of NDAs.

Optimization 52

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NOVEMBER 26, 2020

Do you know where and when those Variant B users dropped out vs those on Variant A? Check out our list of integrations to see if we integrate with tools in your tech stack. Understand How Your A/B Tests Affect User Behavior in Forms and Checkouts. So, you’ve set up your A/B test with Convert and are ready to start optimizing your site.

Analytics 105

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Convert

AUGUST 18, 2021

Multivariate testing is where you test multiple variations, but an A/B test is just 2 options. Using CRO as a more holistic tool for larger data analysis, 2. So you’re looking to buy an A/B testing tool. This way, you can streamline your decision-making and find the best A/B testing tool for your investment. So let’s dive in….

Privacy 95

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JULY 10, 2023

You again opt for steep discounting. But don’t think of experimentation as “number in, number out”. However, if you own a “CRO” program, or if your agency/business runs experiments, and yet, you’re facing these four all-too-familiar signs of stagnation, stick around, my friend. Read it all. But now, most tests “lose”.

Buy 40

Buy Work Management Validation Ideal Customer Profiles 40

Rev

SEPTEMBER 9, 2018

Jon has reviewed dozens of academic research studies on buyer psychology, thousands of case studies and tests, has run thousands of A/B and multivariate tests, and is a top-rated speaker at conferences like Dreamforce , MarketingSherpa and the AMA. Currently, Jon is a Senior Director of Research and Education at NextAfter.

Lead Nurturing 114

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Convert

MARCH 9, 2023

There’s a way out for these businesses. In fact, there has always been a way out. But first, why should you trust this among other Google Optimize sunset migration pieces out there? Certified Google Optimize experts knew of the sunset since March 2022. But they were asked to bite their tongues… because of NDAs.

Optimization 59

Optimization Paid Content Google Enterprise Management 59

SnapApp

DECEMBER 12, 2017

We reached out to 30 B2B marketing executives and asked the following question: . . While marketing automation can be powerful for growing marketing teams, it can also do more harm than good if not configured or implemented properly. . It’s no longer a tool for spamming leads sick of impersonal emails. . .

Marketing Automation Services 103

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Convert

SEPTEMBER 29, 2021

A conversion rate optimization agency will also offer other testing methods such as A/B/n, MVT (multivariate testing), split testing, or others. But the thing is that setting up an actual test, doing the research, designing the assets, understanding the math, and creating a program takes time and experience to do well.

Paid Search Agency 98

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OCTOBER 27, 2021

Maybe you’re pushing out as much as you can but you only have so much time or budget and you need more impact? Is your marketing not performing how you want it to? Or maybe you have a budget for ads, but you’re struggling with paid traffic as the competition for ad space rises and you’re finding it harder and harder to compete?

Paid Content 52

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Convert

MARCH 13, 2024

5 from 204 reviews Ideal use case: Web, product, and app experimentation Pricing: You find out when you submit a form. 5 out of 62 reviews Ideal use case: Personalization and experimentation Pricing: Only available after an 11-part form, an email, and a call. G2 rating: 4.5/5 It also integrates with various analytics tools.

Budget Programs 52

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Convert

APRIL 12, 2022

Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. So you’ve heard about A/B testing through the grapevine. Growing a business isn’t easy. You know that. But the price?

Marketing Attribution 52

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Convert

APRIL 12, 2022

Although you should ideally use A/B testing for research and risk mitigation and not just revenue augmentation, the lifeblood of any business is revenue so there’s a good reason to introduce A/B testing into the growth mix. So you’ve heard about A/B testing through the grapevine. Growing a business isn’t easy. You know that. But the price?

Marketing Attribution 52

Marketing Attribution Multivariate analysis Top of Funnel Lead Ranking 52

Convert

AUGUST 1, 2022

We don’t blame you if you’ve let out more than one exasperated sigh trying to find something of value online. But if you’re building out the experimentation program and don’t have C-suite buy-in yet, be prepared to navigate some tricky waters. But we’re determined to change that. This is partially true. And the easiest way to do that?

Budget Programs 105

Budget Programs Lead Ranking Click Rate Work Management 105