Madison Logic

JULY 25, 2023

The industry-leading ML Insights unifies datasets from multiple sources to score accounts on purchase propensity, empowering enterprise B2B marketers to prioritize key accounts, drive higher account engagement, and accelerate conversion across the sales cycle.

Intent Data 52

Intent Data Buyer Intent Intent Account Based Marketing 52

Madison Logic

SEPTEMBER 13, 2022

Customers share first-hand accounts of pipeline impact and marketing ROI of multi-channel ABM strategy. “Today’s most successful B2B marketers understand the need to leverage data to prioritize and engage the right accounts across multiple channels,” said Tom O’Regan, CEO of Madison Logic.

Top of Funnel 52

Top of Funnel Enterprise Management Buyer's Journey Account Based Marketing 52

Madison Logic

DECEMBER 19, 2023

Customer reviews continue to offer persistent recognition for the company’s industry-leading intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support.

Enterprise Management 52

Enterprise Management Peer-to-peer Account Based Marketing Impressions 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

JUNE 15, 2023

Customer reviews on G2 continue to validate Madison Logic’s intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” – Anandan P., ” – Adam S., ” – Anandan P., ” – Adam S., ” – Keshav S.,

Account Based Marketing 52

Account Based Marketing ABM Enterprise Management Peer-to-peer 52

Madison Logic

SEPTEMBER 14, 2023

These rankings are backed by customer reviews on G2, which continue to praise Madison Logic for its intent data, ability to deliver predictable ROI when executing a data-driven, multi-channel ABM strategy, and best-in-class customer support. ” — Melanie K.,

Enterprise Management 52

Enterprise Management Account Based Marketing Buyer Intent Marketing Management 52

Madison Logic

DECEMBER 9, 2022

“We believe our position as a Challenger reaffirms our commitment to empowering B2B marketing teams to execute data-driven campaigns across today’s dominant paid media channels that deliver superior pipeline impact and ROI.”. Intent helps us further tighten our target accounts.

Account Based Marketing 52

Account Based Marketing Enterprise Management Gartner Marketing Management 52

Madison Logic

APRIL 11, 2023

Today’s leading B2B marketers rely on Madison Logic and its team to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. “Now, more than ever, marketers need smarter strategies to shorten the sales cycle and drive higher conversion.

Account Based Marketing 52

Account Based Marketing Multi-Channel Peer-to-peer Best Practices 52

Madison Logic

DECEMBER 29, 2022

With the increase in corporate purchasing and selling online, sales and marketing teams need to work closely together to enable a data-driven approach to marketing aligned with accounts. The transaction remains subject to customary regulatory and antitrust approvals. About Madison Logic.

Account Based Marketing 98

Account Based Marketing Advertising Agencies Enterprise Management Work Management 98

Madison Logic

JUNE 6, 2022

ML Platform is recognized for second consecutive year for its ability to prioritize accounts, validate revenue impact, and accelerate every stage of the sales cycle. Madison Logic Named a Leader in 2022 Quadrant Knowledge Solutions’ SPARK Matrix for Account Based Marketing (ABM) Platforms. Complimentary Report Download.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Sales Cycle 52

Madison Logic

APRIL 4, 2023

Customer reviews offered persistent recognition for the ability to prioritize accounts, personas, and content with its superior proprietary data; best-in-class customer support; and the predictable and sustainable ROI clients experience when executing a multi-channel ABM strategy with Madison Logic. ” – Adam S.,

Account Based Marketing 52

Account Based Marketing ABM Peer-to-peer Multi-Channel 52

Madison Logic

FEBRUARY 2, 2023

With the support of its dedicated employees, Madison Logic continues to lead the way in empowering B2B marketers to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI.

Account Based Marketing 52

Account Based Marketing Multi-Channel ABM Sales Cycle 52

Madison Logic

JULY 11, 2022

Leader in “Marketing Account Intelligence” ranking reinforces consistent success among enterprise marketers activating ABM strategies that drive higher account engagement and accelerate every stage of the sales cycle. About Madison Logic.

Lead Scoring 52

Lead Scoring Lead Ranking Enterprise Management Peer-to-peer 52

Madison Logic

DECEMBER 14, 2022

With our continued growth and record revenue retention, Madison Logic is well-positioned to help marketers maintain a persistent presence in the market and drive better performance across the sales cycle in the next year and beyond.”. Marketing Account Intelligence. About Madison Logic.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

DECEMBER 14, 2022

With our continued growth and record revenue retention, Madison Logic is well-positioned to help marketers maintain a persistent presence in the market and drive better performance across the sales cycle in the next year and beyond.”. Marketing Account Intelligence. About Madison Logic.

Top of Funnel 52

Top of Funnel Peer-to-peer Enterprise Management Account Based Marketing 52

Madison Logic

OCTOBER 18, 2022

ABM Platform recognized by customers for data-driven, multi-channel ABM strategies that accelerate the customer journey, shorten sales cycles, and positively impact ROI. The G2 Fall Grid was calculated based on customer satisfaction and market presence within a product category. About Madison Logic.

Ideal Customer Profiles 52

Ideal Customer Profiles Top of Funnel Enterprise Management Account Based Marketing 52

Madison Logic

AUGUST 11, 2022

The ML Platform leverages proprietary data to identify target accounts and drive higher full-funnel engagement across multiple channels. The best B2B advertising platforms leverage data to curate impactful buyer experiences with coordinated, personalized, and scalable multi-channel campaigns,” said Tom O’Regan, CEO of Madison Logic. “As

Advertisements 52

Advertisements Advertising Multi-Channel Account Based Marketing 52

Madison Logic

AUGUST 15, 2022

With Madison Logic, B2B marketers can more easily identify and prioritize their target accounts, activate global multi-channel ABM campaigns, and gain full visibility into program performance through comprehensive measurement and reports. The company’s appearance on the Inc. The world’s most trusted business-media brand, Inc.

Account Based Marketing 52

Account Based Marketing Multi-Channel Paid Search Agency Peer-to-peer 52

Madison Logic

SEPTEMBER 12, 2023

Today’s leading B2B marketers rely on Madison Logic and its team to increase engagement and accelerate conversion across the sales cycle. Madison Logic’s bottom-up, employee-centric culture has helped accelerate the company’s growth. For more information, visit www.fortune.com.

Advertising Agencies 52

Advertising Agencies Account Based Marketing Advertisements Advertising 52

Sprout Social

APRIL 12, 2022

Traditionally, PR work consisted of damage control, crafting press releases, disseminating company news and pitching journalists. Today’s PR professionals are digital multi-hyphenates who require a diverse skillset. Social media has also become a significant driver for news, business operations, sales cycles and marketing.

Public Relations 108

Public Relations Stats Work Management PR 108

Madison Logic

AUGUST 9, 2022

With data showing that the typical buying committee consists of 6-10 decision makers, marketers need to be more comfortable engaging accounts across multiple channels with the best message for each decision-maker. . When prioritizing accounts to engage using ML Insights, marketers improve ROI and drive higher conversion rates.

Top of Funnel 52

Top of Funnel Account Based Marketing Multi-Channel ABM 52

Madison Logic

DECEMBER 21, 2021

The company continues to capitalize on the acceleration of account-focused strategies within B2B enterprise organizations through its continued innovation in data, multi-channel measurement, and integrations with today’s leading marketing technology platforms.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Ideal Customer Profiles 52

Madison Logic

DECEMBER 7, 2021

. “For too long, marketers have been activating their ABM strategy with limited visibility into the pipeline impact of their multi-channel strategy, making it difficult to validate contribution to revenue. In addition, the report features the global support provided to organizations across each of its three global regions.

Account Based Marketing 40

Account Based Marketing ABM Top of Funnel Multi-Channel 40

Exo B2B

AUGUST 14, 2023

This is where good business communication strategies come into play, enabling you to identify, but above all, bring diversity to the communication channels in your plan that will be most beneficial to you. A good communication channel is chosen according to your target, your objectives and your positioning. Here’s why.

Multi-Channel 52

Multi-Channel Advertising Channels Webinar Metrics Marketing & Strategy 52

DealSignal

MAY 8, 2023

In basketball, we might switch defensive schemes to a full-court press, and in football, we run the 2-minute offense with no-huddle. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. Use your chosen marketing channels to distribute your messaging and assets.

Ideal Customer Profiles 52

Ideal Customer Profiles Paid Content Marketing & Strategy Marketing Strategy 52

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Given average B2B sales cycles , there are basically four weeks left for marketers to make an impact this year, because after November 20th, the game may be over as people get into holiday mode.

Buyer Personas 63

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 63

Madison Logic

JUNE 28, 2022

The ML Platform, a global multi-channel ABM activation and measurement platform, enables enterprise organizations to leverage a proprietary combined data set to identify the accounts most likely to purchase, accelerate the customer journey, and shorten sales cycles to positively impact ROI. About Madison Logic.

Account Based Marketing 52

Account Based Marketing ABM Lead Scoring Lead Ranking 52

Madison Logic

JANUARY 13, 2022

This multi-channel digital approach has proved crucial to driving growth at leading organizations around the world. ” Madison Logic recently announced the latest release of the ML Platform, the leading data-driven, multi-channel media activation and account measurement platform for the enterprise, with ML Insights.

Account Based Marketing 40

Account Based Marketing Gartner Marketing Report Multi-Channel 40

Oktopost

JULY 30, 2020

Part of the “new normal” forced upon us by the COVID-19 pandemic is the shift to digital channels to maintain business continuity. . The value webinars bring to the B2B sales cycle is not hard to see as 95% of marketers report they see webinars as vital to their strategy. Multi-layered security. Ease of use.

Webinar Metrics 98

Webinar Metrics Enterprise Management Marketing Management Budget Programs 98

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Given average B2B sales cycles , there are basically four weeks left for marketers to make an impact this year, because after November 20th, the game may be over as people get into holiday mode.

Buyer Personas 45

Buyer Personas Marketing Qualified Leads Lead Ranking Account Based Marketing 45

DealSignal

SEPTEMBER 22, 2019

In basketball, we might switch defensive schemes to a full court press, and in football, we run the 2-minute offense with no huddle. Around this time, there are basically four weeks left for marketers to make an impact, given average B2B sales cycles. It’s no different when it comes to achieving a revenue goal. It’s go time.

Marketing Strategy 40

Marketing Strategy Marketing & Strategy Buyer Personas Marketing Qualified Leads 40

Madison Logic

MAY 3, 2022

Madison Logic Enhances Integration with LinkedIn Ads to Enable Data-Driven Multi-Channel ABM Activation and Measurement. ML Platform release enables B2B organizations to dynamically personalize messaging and content across channels to accelerate the buying journey.

Multi-Channel 52

Multi-Channel Account Based Marketing Enterprise Management ABM 52

OutboundView

FEBRUARY 28, 2019

Quality inbound lead generation can accelerate your sales cycle, create happier sales reps, and bolster revenue growth. This playbook can be reused by any company looking to bolster inbound lead generation, accelerate sales cycle velocity, and retain and expand its existing client base. Technique #6.

Inbound Marketing 28

Inbound Marketing Sales Management Ideal Customer Profiles Work Management 28

Madison Logic

SEPTEMBER 26, 2023

By combining the precision and power of ABM with the reach and scale of television, B2B marketers drive more awareness and higher engagement from pipeline to revenue with ABM Connected TV as part of their multi-channel, account-based approach. We can now seamlessly target prospects on CTV as part of our multi-channel ABM campaigns.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Enterprise Management 52

ClearVoice

DECEMBER 18, 2023

The goal is to foster engagement across channels and build strong relationships Convert: Turn engaged leads into paying customers by addressing any concerns or objections Without great content that speaks directly to the needs of your target accounts at each stage, your ABM efforts will fall short.

Account Based Marketing 98

Account Based Marketing ABM Marketing AI Top of Funnel 98

Madison Logic

MAY 2, 2023

Madison Logic stood out among the top five global vendors for its sophisticated ML Platform and key technology differentiators, including comprehensive account identification and prioritization data, global reach, buying committee engagement, advanced multi-channel measurement, and customer success.

Account Based Marketing 52

Account Based Marketing ABM Multi-Channel Lead Scoring 52

Madison Logic

AUGUST 15, 2023

Marketing leaders know they can depend on Madison Logic to accelerate the buyer’s journey.” With Madison Logic, enterprise B2B marketers identify accounts ready to buy, activate global multi-channel ABM campaigns for these audiences, and achieve comprehensive visibility into program performance. Its proprietary Inc.

Account Based Marketing 52

Account Based Marketing Lead Scoring Lead Ranking Multi-Channel 52