Single Grain

JULY 23, 2019

According to Kleiner Perkins' Internet trends report , “live broadcasts have actually become the number one source of revenue per hour in China, ahead of mobile games, television, radio, videos and music.” billion by 2020 , up from just $1.8 billion in 2015. The Premise. For starters, live stream shopping is, well, live.

Broadcasting 93

Broadcasting Lead Ranking Television marketing Banners 93

Convince & Convert

JULY 9, 2014

2) Incentivize Your Campaign With Promotions Incorporating a promotion that resonates with your audience can help to increase sharing, and contribute to the addition of new UGC. Utilizing a cross-channel promotion approach is a great way for brands to amplify their message and further their reach to new audiences.

Branding 146

Branding Brand Identity Marketing & Strategy Multi-Channel 146

Marketing Insider Group

MARCH 12, 2013

As I’ve watched digital content evolve over the last decade three monumental shifts have occurred that will shape the way we create, distribute, and promote content in the future. In the past, magazine publishers, television networks, newspapers and radio stations owned “subscribers.” How is it changing? Quality over quantity.

Branding 100

Branding Brand Identity Television marketing Content 100

Marketing Insider Group

SEPTEMBER 3, 2014

Adobe’s CMO.com is a great example of a brand content hub that seeks to deliver content their audience is looking for , without all the hype and promotion common on most brand experiences. Lesson for brands: create promotion-free content hubs and use the platform as a launching point for a deeper customer relationship.

Examples 100

Examples Content Marketing Branding Brand Identity 100

Magisto

MARCH 31, 2019

Direct Marketing (mail, email, phone, subscription) A total of more than 150 million direct mail promotions were sent out in 2015. Point-of-Sale (display and storefronts) It is important to note that in ‘mass merchandise’ stores 74% of all customer purchases and not planned in advance are made in the store itself. More than 2.5

Conversion 60

Conversion Word of Mouth Touchpoints Mobile Advertising 60

ConvertKit

MAY 17, 2021

Next to that, just above her writing desk, there’s a beautiful drawing by Jennifer’s friend and fellow pop culture author Erin Carlson , featuring four pioneering women in television: the subjects of Jennifer’s next book, launching in just a few weeks from our interview. It wasn’t Rolling Stone , but it got her foot in a new door.

Television marketing 105

Television marketing Press Storytelling Merchandising 105

Convince & Convert

FEBRUARY 9, 2012

Because clearly you’re taking attention away from the core medium, which is television. The notion of live television having gone away seemingly, we’re all on DVDs or TiVo or whatever. The notion of live television having gone away seemingly, we’re all on DVDs or TiVo or whatever. Jay: Interesting.

Paid Content 115

Paid Content Paid Search Agency Paid Social Agency Companies 115

Convince & Convert

FEBRUARY 9, 2012

Because clearly you’re taking attention away from the core medium, which is television. The notion of live television having gone away seemingly, we’re all on DVDs or TiVo or whatever. The notion of live television having gone away seemingly, we’re all on DVDs or TiVo or whatever. Jay: Interesting.

Paid Content 112

Paid Content Paid Search Agency Paid Social Agency Companies 112

ClearVoice

APRIL 9, 2020

Fans of the online retailer share inspiration, advice and ideas with like-minded shoppers on their personal blogs and are paid by Wayfair (or offered free products) for mentioning and linking to their merchandise. You’ve seen television stations broadcast coverage in real-time for years, now brands can do it too. Case studies.

Top of Funnel 119

Top of Funnel Inbound Marketing Paid Search Agency Work Management 119

Hubspot

APRIL 5, 2017

I'm really hoping that's the key to my next promotion as well. They happened to be in a meeting with Disney CEO Bob Iger as he was scrolling through offerings for Force Friday, a September 2015 toy and merchandising event held in anticipation of Star Wars: The Force Awakens. But the true secret to his success?

Viral Marketing 78

Viral Marketing Branding Brand Identity Paid Search Agency 78