How to Test and Optimize Email Flows in Klaviyo
SmartBug Media
JUNE 22, 2022
When it comes to testing SMS and email flows, every test falls under one category: A/B testing. Simply put, version A of an email is delivered to one half of the audience while version B is delivered to the other half, and then various response metrics are measured to compare the two. SMS versus Email. A/B Testing Email Flows.
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