Biznology

MARCH 20, 2018

Today is one of those best-of Chris Abraham’s blog posts on blogger outreach, long tail blogger outreach, influencer marketing , and micro-influencer marketing. The state of the blogger outreach union ten years on. The state of the blogger outreach union ten years on.

Long Tail Marketing 199

Long Tail Marketing Blogger Outreach Paid Content 199

Bluetext

JUNE 28, 2019

It’s long been said that public relations media outreach is an art, not a science. But getting the attention of a media target for a client’s pitch is, in fact, both an art and a science. Below are 4 creative ways to re-think your public relations media outreach, starting with the pitch.

Public Relations 23

Public Relations Outreach Media Advertising Mediums 23

Biznology

MAY 2, 2017

In my humble opinion, modern influencer marketing is traditional public relations pitching corrupted by huge Madison Avenue advertising money. It used to be thousands of dollars-per-post, but now brands and agencies are signing partner contracts with digital, social media , and online influencers. That’s not over.

Advertising Agencies 196

Advertising Agencies Paid Search Agency Media Long Tail Marketing 196

NuSpark Consulting

JUNE 13, 2014

There are many elements to creating a program that produces a high quantity of high quality leads: SEO, SEM, Content Marketing, Social Media, and more. But among these channels, an important strategy is public relations. Public Relations: How to do it right. test) public relations, don’t do it randomly.

Public Relations 100

Public Relations Lead Generation Sales Qualified Leads B2B Thought Leadership 100

Webbiquity

AUGUST 1, 2023

Social Media Profiles and Activity Depending on the nature of the site, its target market, and overall strategy, either create new social media profiles linked to the site, or at least announce the site from existing social media accounts. Fresh Content Google loves fresh content.

Paid Content 243

Paid Content Aggregage Marketing Websites Paid Search Agency 243

Content Marketing Institute

MAY 5, 2022

A public relations strategy built around your content helps both PR and marketing teams meet their goals. To make it work, everyone should understand what kind of content outreach works best, which media outlets to target, and how best to approach them. Three successful content publicists explain.

PR 96

PR Public Relations Examples Media 96

Biznology

JUNE 13, 2017

I’m always asked about analytics and metrics when it comes to my earned media micro-influencer marketing campaigns, the campaigns that Dan Krueger and I produce for our clients at Gerr.is Done right, both social media engagement and influencer outreach are personal, person-to-person. every day. Marketing trades in lists.

Social Media 179

Social Media Storytelling Social Marketing Work Management 179

Walker Sands

SEPTEMBER 16, 2022

From data-driven campaigns to strategic funding announcements, our public relations experts continue to produce exceptional results for our clients. The PRSA Summit Awards showcase outstanding contributions to the public relations industry in the Puget Sound area, and it’s an honor to be recognized among this year’s top PR campaigns.

Public Relations 98

Public Relations Thought Leadership PR Outreach 98

Sprout Social

FEBRUARY 1, 2024

Tapping into social media conversations points to customer insights that go beyond surface-level metrics and unearth the real needs, desires and pain points of your audience. If Dutch Bros notices a customer who frequently mentions their coffee in a positive light, the brand can engage these advocates with targeted outreach.

Social Media 107

Social Media Ideal Customer Profiles Media Customer Satisfaction 107

Bluetext

MAY 27, 2019

B2G public relations is a difficult challenge under the best of circumstances. Both technology companies for which the government is an important vertical and those that are solely focused on government agencies struggle to find customers who are willing or able to participate in media outreach on behalf of their vendor.

Public Relations 21

Public Relations Marketing Management Microsite Case Studies 21

ClearVoice

APRIL 15, 2021

What is earned media? Earned media is when a member of the media discusses a product, individual or company through their preferred media. It is earned because the media professional featured them on their own accord, without payment. What is earned media? Bottom line?

Paid Content 119

Paid Content Media PR Paid Search Agency 119

Brandpoint

MARCH 15, 2024

In the rapidly evolving landscape of public relations, staying on top of the latest PR trends is essential to successfully navigate the complex challenges of the industry. However, the rapid pace of change also presents challenges in data privacy and information sharing in an increasingly complex media environment.

PR 62

PR Public Relations Digital Transformation Ethics 62

Biznology

JULY 10, 2013

Yesterday’s Biznology® Webinar with Chris Abraham was all about blogger outreach and online engagement. Have you spent all this time and money building the perfect social media and content marketing campaign and now feel all dressed up with nowhere to go? Maximize coverage in blog posts and social media shares.

Blogger 80

Blogger Outreach PR Public Relations 80

Bluetext

DECEMBER 11, 2018

For our final post to end the year and look forward to 2019, let’s turn to the marketing component that is perhaps undergoing the most significant transition: Public Relations. That’s no longer the case, as publications that a generation ago would readily cover almost any technology pitch have seen their print ads shrink.

Public Relations 25

Public Relations Trends Paid Search Agency Advertising Agencies 25

Content Standard

AUGUST 29, 2019

Every marketer knows there’s a fair share of tension between public relations and SEO teams. After all, a combined SEO and PR outreach effort stands to reap rewards far greater than any siloed efforts ever could. ” PR and SEO Working Together = Brand Outreach Success. .

PR 86

PR Outreach SEO Brand Identity 86

Stevens & Tate

FEBRUARY 17, 2023

Public relation is vital for a successful business marketing campaign. While marketing involves multiple bits and pieces, public relations ensure your target audience is receptive to your marketing messages by establishing higher brand recognition. This way, media outlets, and journalists will want to tell your story.

PR 90

PR Public Relations Brand Identity Branding 90

Biznology

FEBRUARY 13, 2018

The RFP was for a year’s social media strategy consulting. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. ” Companies, brands, associations, and organizations are not separating out social media from influencer engagement. Before Gerr.is

Social Media 216

Social Media Social Marketing Marketing Strategy Marketing & Strategy 216

Sprout Social

AUGUST 24, 2022

The nature of social media and marketing has transformed the public relations industry. Similar to marketers and social media managers, public relations professionals must wear several hats while balancing collaboration. What is public relations marketing?

PR 81

PR Public Relations Brand Identity Branding 81

Brandpoint

JUNE 9, 2021

I started in the newspaper world and moved into public relations agency life before hearing this phrase. Now having created MAT Releases for clients for more than 14 years, I’ve seen them evolve to become a more powerful controlled media tactic than ever before. Creating a MAT may seem simple but comes with many considerations.

Media 122

Media PR Paid Search Agency Distribution 122

Brandpoint

DECEMBER 18, 2019

So, it comes as no surprise that he took all his experience and knowledge and recently published a book for new and seasoned public relations professionals. I sat down to talk with him about his book, his career and public relations in general. The world of PR is always changing … except when it isn’t.

PR 97

PR Public Relations Work Management Media 97

Walker Sands

JULY 29, 2021

With an increasing number of B2B tech brands vying for media attention, our Seattle team has continued to help our West Coast clients stand out from the crowd, reach key target audiences and earn credible recognition through strategic public relations programs that secure strong media results.

Public Relations 98

Public Relations PR Ideal Customer Profiles Advertising Agencies 98

Convince & Convert

FEBRUARY 22, 2017

For years, social media was primarily a text-based circumstance, and social media directors were often people with a background in writing. In those years, nearly all social media content was written (with a side order of UGC photography). Today, social media is manifestly visual. But now, it’s all different.

Paid Social Agency 163

Paid Social Agency Paid Search Agency Advertising Agencies Social Media 163

Biznology

APRIL 25, 2017

Topics include my favorite marketing strategy, earned media micro-influencer marketing , something my team and I have been doing since late 2006. Here’s a free earned media micro-influencer marketing master class for you! Please press play on the below media player embed and enjoy the signal through the noise!

Advertising Agencies 171

Advertising Agencies Blogger Media PR 171

Walker Sands

APRIL 18, 2023

As a PR agency, we look to freelancers to drive media coverage for our clients, while freelancers look to us to provide credible sources and information for their stories. Mostly, I use pitches to sort of guide outreach when I have a particular topic. From there, I would reach out to the people that sound good. Oh, never.

Media 52

Media Work Management PR Marketing Management 52

Walker Sands

JULY 20, 2022

The PRSA Skyline Awards recognize campaigns that display creativity and produce exceptional results in public relations, and we are honored to receive an award in the Integrated Communications (Business to Business) category for our data-driven PR campaign for Visier.

PR 98

PR Thought Leadership Public Relations Advertising Agencies 98

Convince & Convert

JUNE 3, 2012

Public relations firms and/or in-house communication apparatchiks take the same concepts and mechanics of celebrity endorsement and bring them online, using Klout scores in lieu of celebrity Q scores , and blogger ID software like Group High in place of Hollywood agents. Reasons Why Online Influencer Outreach is Overrated.

Outreach 155

Outreach Blogger Top of Funnel Skype 155

Biznology

DECEMBER 9, 2016

How’s your customer outreach? We hear a lot about customer engagement and outreach these days. When it comes to customer outreach, your brand is the face of your company. Correspondence as well as website and social media content should all match the personality and “voice” of your company. Jump into social media.

Outreach 80

Outreach Trade Show Tips Guidelines 80

Biznology

APRIL 5, 2016

When you do outreach you never hear back from 1 so, if you’re tone deaf, you’ll just assume that everyone you reach out to with your insufficient outreach comes back with their rate sheet in one hand and their right hand out for the cash. Almost three years ago I wrote Blogger outreach is more PR than social media.

Advertising Agencies 80

Advertising Agencies PR Outreach Advertisements 80

Convince & Convert

JULY 16, 2012

Influencer outreach is a key element of many social media and modern public relations programs. I wrote a post about why this is so, called “Why Online Influencer Outreach is Overrated and How to Fix It” The biggest issue is that we tend to confuse audience with influence.

Social Media 158

Social Media Media Brand Identity Branding 158

Biznology

OCTOBER 17, 2017

Most firms focus only on outreach to A-listers. As the number of social networking platforms increases, we have found that connecting with influencers is the most powerful way of accessing their entire network, including their social media channels such as Facebook, Twitter, Instagram, YouTube and even Reddit and SnapChat.

Advertising Agencies 150

Advertising Agencies Paid Search Agency Long Tail Marketing Blogger 150

Convince & Convert

AUGUST 17, 2014

Social media and PR bloggers have been talking about this topic for years, yet I don’t see pitches getting much better. » Social Media Case Studies influencer marketing influencer outreach influencer pitch PR PR 2.0 public relations' So, I’m going to take ONE MORE crack at this, today. Read the whole entry. »

PR 159

PR Public Relations Case Study Case Studies 159

Biznology

MARCH 8, 2016

I stared my first blogger outreach agency back in 2006. Ten years on, the state of the union of blogger outreach is good for brands and agencies but great for the bloggers and online influencers. Blogger Outreach is Hard. Called AbrahamPR it evolved into Abraham Harrison a year later. Blogging Isn’t Cool.

Blogger 80

Blogger Outreach Advertising Agencies Marketing Automation Services 80

Biznology

SEPTEMBER 13, 2011

Unlike a few years ago, today everyone at least pays lip service to reaching out to bloggers the same we PR people have always reached out to mainstream media. But I am still surprised that many companies don’t do blogger outreach, even today. Simply put, blogger outreach is scary.

Blogger 80

Blogger Outreach Marketing Analytics Tools Paid Search Agency 80

Crimson Marketing

OCTOBER 29, 2014

The traditional marketing relationship between public relations professionals and traditional media was very straightforward—one had information in need of an audience, the other had an audience receptive to information. With a deluge of messages and media in the landscape today, however, the process is more complex.

CMO 100

CMO PR Advertising Channels Public Relations 100

Hubspot

OCTOBER 16, 2019

Between blog writing, drafting ad copy, and setting up an email workflow, it's hard to make time for brand awareness and media management. That's where a public relations (PR) agency can help. While the duties of public relations and marketing can overlap, the two serve different functions. Media relations.

PR 95

PR Paid Search Agency Advertising Agencies Ad Agencies 95

The Marketing Blender

FEBRUARY 13, 2024

Stay ahead of the competition by implementing proven methods, leveraging social media platforms, optimizing search engine rankings, engaging with your target audience, and crafting compelling content that resonates with your customers. Lead Generation: Using digital advertising and media to generate leads.

Planning 52

Planning Template Marketing Plans Marketing Automation Services 52

Zoominfo

NOVEMBER 20, 2023

Early successes we’ve noted include assistance in analyzing campaign performance, creation of email sequences that reflect the company brand, and the summarization of core content into derivative assets, such as video scripts and social media posts. The data underlying customer outreach needs to be incredibly accurate, enriched, and deep.

Marketing Analytics Tools 130

Marketing Analytics Tools Lead Ranking Generation Work Management 130