The Mx Group
MAY 5, 2017
At the Marketo Marketing Nation Summit! The event was full of great insights, but as a marketing automation specialist, I was most interested in the keynote by Marketo CEO Steve Lucas. Buyers’ needs, not yours, drive the purchase process. Telemarketing is just one example. Were you at the Marketo Summit?
The Point
SEPTEMBER 17, 2014
Spear conducted a thorough audit of the company’s lead nurturing process, and presented a series of recommendations, focused primarily on segmentation, offer strategy, email cadence, and creative. All campaigns were built and launched in Marketo, a leading marketing automation platform. Spear is a Marketo agency partner.) “A
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Biznology
AUGUST 8, 2019
Sellers—even smaller brands—are using marketing automation like InfusionSoft, Marketo and a local provider called Doppler emBlue to conduct event-triggered campaigns. Martin: A shared vision between sales and marketing about the entire demand generation and sales process. Martin: Three things. First, technology.
Martech
FEBRUARY 12, 2024
Because sales and marketing operate from the same customer data set, marketing operations individuals should be familiar with sales force platforms such as HubSpot, Marketo, and Salesforce. Understanding of the data process is spotty across marketing teams. Sales and Marketing Automation.
Leadspace
OCTOBER 3, 2019
According to Andre Pino over at Forrester Research, “ Lead nurturing is a process by which leads are tracked and developed into sales-qualified leads.” This means that they are ready and worthy of a salesperson’s time. Process is important. It’s one that encompasses email, direct mail, telemarketing, and social media.
Marketing Insider Group
JUNE 22, 2020
After a rather lackluster experience with the incumbent telemarketing and lead generation vendor, my team engaged them and Televerde in a “Pepsi Challenge” contest won hands-down by Televede. I was first introduced to Televerde after I started SAP Services Marketing for SAP North America Field Marketing in the mid-2000s.
Content4Demand
AUGUST 27, 2019
While traditional tactics such as display advertising and telemarketing may not be equipped to identify and store declared data, other channels such as webinars are. You can get declared data from emails, but it’s a very manual process. Leveraging Webinars to Capture Declared Data at Scale.
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