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The Website Redesign Guide for Search Engine Marketers

QuanticMind

Website redesigns often require reconstructing at least part of a site from scratch, which can send search engine marketers back to square one. Given this, if you’re a search engine marketer in charge of a site that’s going to be redesigned, you need a plan for surviving the website redesign. Image titles.

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5 Must-Watch Google Webmaster Videos for the B2B Marketer

KoMarketing Associates

Every search marketer has a go-to industry source that they rely on for thought-provoking SEO content. Matt Cutts is the head of the Webspam at Google, and his team is tasked with modifying Google’s search engine algorithm to help display the most relevant and high-quality search results to users.

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Your competitors are doing SEO

Biznology

What’s more, it seems like more SEO and SEM consultants are recommending that their clients completely remove all their meta tags from all the pages of the their sites. In the past, the combined authority of each page of each site would be its Google PageRank. Driving Search Traffic to Your Company’s Website.

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100+ Blog Directories and RSS Sites for Promoting Your Blog

Webbiquity

To give credit where it’s due, both the TopRank Online Marketing Blog and Robin Good have provided nice lists in the past, but as changes in the blog directory world can be challenging to keep pace with, both now include dead links and directories that have significantly changed their policies (e.g. Webbiquity B2B Marketing Blog).

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Book Review: Website Optimization

WebMarketCentral

Author Andrew King, president of Internet marketing firm Web Site Opimization, LLC has really done it. In Website Optimization: Speed, Search Engine & Conversion Rate Secrets , he gives away all the secrets of creating a website and search marketing program that effectively sells products and services.

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Best of 2008: SEO Tools, Part 2

WebMarketCentral

How can you view your website the way search engines see it? How can you use free Google tools to benchmark your search marketing performance against your competition? the SEOworkers SEO Analysis Tool), readability ( TextAnalyser.net ), heading tag analysis ( Fangs ) and more. Which URL shorteners work best?

SEO 20
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Best of 2008 (So Far) - SEO Guidance, Part 3

WebMarketCentral

When is including a meta description tag important (and when isn't it)? How does Google view search quality, from the inside? Udi Manber , VP of Search Quality, provides a glimpse behind the curtain. How can you optimize SEO benefits from internal link building? What key weapon in the SEO arsenal do many companies overlook?

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