Marketing Plans, Research and Web 2.0

Five Lessons From the Web 2.0 Summit

Paul Gillin

DECEMBER 1, 2010

I had a chance to attend the recent Web 2.0 Make Marketing a Service to Customers - I didn’t write down who said this, but the comment stuck with me long after the conference was over. Marketers need to ask themselves a new question: “How can I help?”. Can a sim fit in with your digital marketing plan?

Web 2.0

Web 2.0 Internet Marketing Mobile Marketing Marketing Proposals

Is Your Social Media Marketing Plan SMART?

B2B Marketing Traction

OCTOBER 16, 2012

Marketers need to ask if it is possible to attain results from social media marketing. Do they research products and services they want to buy on social media? Do you have the resources and budgets to conduct the campaigns you have planned? Is your social media marketing plan SMART ? Attainable.

Planning

Planning Social Media Marketing Plans Social Marketing

Marketing Charts and Trends « The Effective Marketer

The Effective Marketer

MAY 18, 2011

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Cost per Lead

Cost per Lead Planning Work Management Marketing Management

Webinars

Scan to Success: How to Leverage QR Codes for Offline and Online Marketing Power

Cracking the Code: Turning Intent Data into Go-to-Market Success

MORE WEBINARS

6 Steps to Prepare for the Mobile Revolution

Marketing Insider Group

JUNE 24, 2010

By summarizing Morgan Stanley’s latest research , I demonstrated the tremendous growth of the mobile internet channel and suggested that mobile is the next big thing. What does all this mean to the B2B marketer? I will suggest the top 6 opportunities for mobile marketing and the steps you should take now. .&#

Web 2.0

Web 2.0 Paid Search Agency Peer-to-peer Buzz

What Makes a Great Creative Brief? « The Effective Marketer

The Effective Marketer

JANUARY 7, 2011

The first is an interesting research done by Jasmin Cheng (from Twist Image) about creative briefs in the industry, and the second is a presentation by Nick Emmel on how to properly write a creative brief. This entry was posted on Friday, January 7th, 2011 at 9:05 am and is filed under Content Marketing , Marketing Planning.

Creativity

Creativity Planning Work Management Marketing Management

Selecting the Right Email Marketing Provider « The Effective Marketer

The Effective Marketer

APRIL 6, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Planning

Aberdeen Shows How to Do Email Marketing Right

The Effective Marketer

JANUARY 13, 2011

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Aberdeen Shows How to Do Email Marketing Right The new research report from Aberdeen Group “ Email Marketing: Customers Take it Personally ” has some very interesting insights. The lesson?

Planning

Planning Email Marketing Work Management Marketing Management

B2B Marketers Hold Off on Killing Traditional Media

The Effective Marketer

OCTOBER 22, 2010

Also interesting to note that telemarketing as a budget item will also remain a key part of the budget, which shows outbound lead generation is still a strong component of most marketing plans. This entry was posted on Friday, October 22nd, 2010 at 9:06 am and is filed under Communication , Marketing Budget , Marketing Management.

Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Challenges in Adoption of Marketing Technology « The Effective.

The Effective Marketer

MAY 3, 2011

Based on a recent report on Marketing Technology Adoption for 2011 , the findings of their research shed some light on the challenges we face when it comes to marketing technology. Marketers as Technologists According to Forrester’s research, data driven marketers are divided about technology investments.

Work Management

Work Management Marketing Management Planning Marketing Automation Services

The Ghost Blogging Debate Done Right

The Effective Marketer

AUGUST 23, 2010

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Budget

How to Fail at Social Media

The Effective Marketer

AUGUST 2, 2010

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Social Media

Social Media Work Management Marketing Management Marketing Automation Services

Explaining Social Media

The Effective Marketer

MAY 7, 2010

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Social Media

Social Media Media Work Management Marketing Automation Services

Why Sales and Marketing Don't Get Along « The Effective Marketer

The Effective Marketer

MARCH 24, 2011

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

How Success is Misunderstood

The Effective Marketer

SEPTEMBER 29, 2010

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Marketing Budget

Marketing Budget Work Management Marketing Automation Services Marketing Management

WordPress Plugins for Marketers

The Effective Marketer

FEBRUARY 22, 2011

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Planning

Planning Work Management Marketing Management Marketing Automation Services

The Science of Email Marketing « The Effective Marketer

The Effective Marketer

FEBRUARY 10, 2011

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Planning

Planning Email Marketing Work Management Marketing Management

Making the Most of Your Webinars

The Effective Marketer

FEBRUARY 7, 2011

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Webinar Metrics

Webinar Metrics Webcast Marketing Automation Services Sales Qualified Leads

Marketing Automation Monday is Here!

The Effective Marketer

DECEMBER 8, 2010

Interesting also that according to their research the segmentation of email campaigns based on behavior (which is a big part of a Marketing Automation program) is also less effective than the sending of emails based on triggers. You can follow any responses to this entry through the RSS 2.0 Like Be the first to like this post.

Marketing Automation Services

Marketing Automation Services Marketing Automation Planning Work Management

Social Media's Next Victim?

The Effective Marketer

NOVEMBER 6, 2009

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Social Media

Social Media Work Management Marketing Automation Services Marketing Budget Creation

B2B Marketing Summit Shows Old Problems Persist

The Effective Marketer

OCTOBER 14, 2010

This entry was posted on Thursday, October 14th, 2010 at 9:05 am and is filed under Communication , Content Marketing , Marketing Planning , Marketing Strategy , Online Marketing. You can follow any responses to this entry through the RSS 2.0 You can leave a response , or trackback from your own site.

Planning

Planning Work Management B2B Marketing Marketing Management

B2B Social Media Strategy and Executive Buy-in

Marketing Insider Group

JUNE 11, 2010

I link to some of the latest research from firms like emarketer, Forrester, Morgan Stanley and the Altimeter Group and cite popular social media experts like Charlene Li, Shannon Paul, Jay Baer and Jason Falls.

Social Media

Social Media Buy Media Marketing & Strategy

More Free Marketing Knowledge

The Effective Marketer

DECEMBER 8, 2009

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Planning

Planning Work Management Marketing Management Marketing Automation Services

Marketing By Objectives « The Effective Marketer

The Effective Marketer

NOVEMBER 29, 2010

OK, I think we can all agree this makes sense, but then how do you go about coming up with a plan? His article argues that most marketers start with the budget and foolishly take that for a marketing plan while the right approach is actually quite different: 1. Set measurable objectives , both financial and marketing.

Planning

Planning Work Management Marketing Management Effectiveness

How To Use Paid Search To Target Buyers By Stage

Marketing Insider Group

JULY 21, 2010

Background This study is the 2 nd phase of a research project by both TechTarget and Google. In this 2 nd phase, released in September, 2009, the companies partnered with research firm OTX to validate their findings but this time they presented the survey respondents with actual search engine results pages.

Paid Search Agency

Paid Search Agency Web 2.0 Customer Satisfaction Keywords

new year's resolution: share ideas

The Effective Marketer

JANUARY 3, 2009

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Work Management

Work Management Marketing Automation Services Marketing Management Marketing Budget Creation

What Trigonometry Has to Do With Marketing?

The Effective Marketer

JULY 23, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

how good a boss are you really?

The Effective Marketer

APRIL 9, 2009

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Lead Scoring

Lead Scoring Lead Ranking Work Management Marketing Budget Creation

The Opposite of Advertising « The Effective Marketer

The Effective Marketer

SEPTEMBER 20, 2010

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Work Management

Work Management Planning Marketing Management Advertisements

The Fun Theory: How to Change Behavior

The Effective Marketer

NOVEMBER 30, 2009

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Marketing Budget Creation

Marketing Budget Creation Work Management Marketing Automation Services Marketing Budget

The Six Minutes Challenge

The Effective Marketer

NOVEMBER 16, 2009

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Work Management

Work Management Marketing Automation Services Marketing Budget Creation Marketing Management

Best Companies Don't Need Marketing

The Effective Marketer

AUGUST 5, 2010

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Marketing Budget

Marketing Budget Paid Search Agency Planning Work Management

effective manager defined

The Effective Marketer

FEBRUARY 14, 2009

What are the key items in your agenda as a marketer that can have a direct impact in the company’s bottom line? This entry was posted on Saturday, February 14th, 2009 at 12:19 pm and is filed under Decision Making , Marketing Planning , productivity. You can follow any responses to this entry through the RSS 2.0

Work Management

Work Management Marketing Management Effectiveness Marketing Budget Creation

How Everybody Wins with HubSpot's Funding « The Effective Marketer

The Effective Marketer

MARCH 10, 2011

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Work Management

Work Management Marketing Management Marketing Automation Services Hubspot

Making Website Reviews Easy

The Effective Marketer

OCTOBER 5, 2010

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Marketing Websites

Marketing Websites Marketing Automation Services Work Management Marketing Budget Creation

are you paid enough? new salary survey released

The Effective Marketer

AUGUST 14, 2009

This entry was posted on Friday, August 14th, 2009 at 10:57 am and is filed under Hiring , Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0

Customer Surveys

Customer Surveys Work Management Marketing Budget Creation Marketing Automation Services

Whatever Happened To The Business Case

Marketing Insider Group

DECEMBER 14, 2010

And fields overflowing with the weeds of bad ideas grown from the seeds of false assumptions… A couple of months ago I experimented with a blog rant on Whatever Happened To Marketing Strategy. All despite the fact that I did no keyword research. That post is still one of my most popular. I didn’t base it off a recent study.

Business

Business Peer-to-peer Web 2.0 Customer Satisfaction

Suit over Gartner's Magic Quadrant Big Marketing Ploy

The Effective Marketer

NOVEMBER 6, 2009

The Effective Marketer Effectiveness is a discipline and it can be learned Home About the Effective Marketer Books Speaking Suit over Gartner’s Magic Quadrant Big Marketing Ploy In an earlier post I wrote about ZL Technologies lawsuit over Gartner Group’s Magic Quadrant, over what it considered “multitude of illegalities&#.

Gartner

Gartner Planning Work Management Marketing Management

marketing action plans

The Effective Marketer

JANUARY 6, 2009

Marketers are used to creating marketing plans, including advertising campaigns, trade show schedules, etc. Many marketers I know have calendars posted on the walls marking important dates, deadlines, events, and so forth. A great marketing plan is created! Spreadsheets abound, and ideas flow.

Planning

Planning Marketing Budget Creation Work Management Marketing Management

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

The Effective Marketer

OCTOBER 21, 2009

This entry was posted on Wednesday, October 21st, 2009 at 12:30 pm and is filed under Marketing Planning , Marketing Strategy. You can follow any responses to this entry through the RSS 2.0 Web Design Webinar Yes, Please Share This work is licensed under a Creative Commons Attribution 3.0 Stay tuned!

Work Management

Work Management Marketing Automation Services Marketing Management Gartner

What Type of Marketer Are You?

The Effective Marketer

MAY 18, 2010

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

Taming Your Brand Mascot « The Effective Marketer

The Effective Marketer

MAY 10, 2010

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Planning

Planning Work Management Marketing Automation Services Marketing Management

7 Common B2B Social Media Marketing Mistakes

Marketing Insider Group

MAY 18, 2010

B2B companies that succeed are those that have a clear objective and implement a strategy based on market research and a commitment to seeing their efforts through to completion.

Social Media

Social Media Social Marketing B2B Marketing Paid Search Agency

what's your marketing approach?

The Effective Marketer

JULY 29, 2009

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Planning

Planning Work Management Marketing Management Marketing Budget Creation

The Enemy of Productivity

The Effective Marketer

NOVEMBER 4, 2009

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Product

Product Work Management Marketing Budget Creation Marketing Automation Services

Five Lessons From the Web 2.0 Summit

Is Your Social Media Marketing Plan SMART?

Webinars

Trending Sources

Marketing Charts and Trends « The Effective Marketer

Webinars

6 Steps to Prepare for the Mobile Revolution

What Makes a Great Creative Brief? « The Effective Marketer

Selecting the Right Email Marketing Provider « The Effective Marketer

Aberdeen Shows How to Do Email Marketing Right

B2B Marketers Hold Off on Killing Traditional Media

The Challenges in Adoption of Marketing Technology « The Effective.

The Ghost Blogging Debate Done Right

How to Fail at Social Media

Explaining Social Media

Why Sales and Marketing Don't Get Along « The Effective Marketer

How Success is Misunderstood

WordPress Plugins for Marketers

The Science of Email Marketing « The Effective Marketer

Making the Most of Your Webinars

Marketing Automation Monday is Here!

Social Media's Next Victim?

B2B Marketing Summit Shows Old Problems Persist

B2B Social Media Strategy and Executive Buy-in

More Free Marketing Knowledge

Marketing By Objectives « The Effective Marketer

How To Use Paid Search To Target Buyers By Stage

new year's resolution: share ideas

What Trigonometry Has to Do With Marketing?

how good a boss are you really?

The Opposite of Advertising « The Effective Marketer

The Fun Theory: How to Change Behavior

The Six Minutes Challenge

Best Companies Don't Need Marketing

effective manager defined

How Everybody Wins with HubSpot's Funding « The Effective Marketer

Making Website Reviews Easy

are you paid enough? new salary survey released

Whatever Happened To The Business Case

Suit over Gartner's Magic Quadrant Big Marketing Ploy

marketing action plans

Magic Quadrant or Magic Numbers? A Judge Will Decide. « The.

What Type of Marketer Are You?

Taming Your Brand Mascot « The Effective Marketer

7 Common B2B Social Media Marketing Mistakes

what's your marketing approach?

The Enemy of Productivity

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