accelerate agency

FEBRUARY 17, 2023

But when you’re selling digital products and services, you need to approach your planning in a SaaS-specific way. Skip ahead, if you like: What is a SaaS marketing plan? Why is a marketing plan important for SaaS businesses? Drive SaaS sales with a well-crafted marketing plan What is a SaaS marketing plan?

Planning 52

Planning Paid Content Marketing Budget Creation Marketing Plans 52

Marketing Insider Group

NOVEMBER 18, 2020

Marketing strategy , however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. Partner with a Marketing Agency.

Resource Management 360

Resource Management Demand Generation Agencies CMS Development Work Management 360

Outbrain

AUGUST 5, 2019

So what should you do when you want to get a better understanding of your business and marketing strategy? You do a SWOT analysis. Let’s start by looking at the importance of SWOT analysis in marketing, how it can impact sales, and how to do a SWOT analysis for your brand. What Is the Purpose of a SWOT Analysis?

SWOT 40

SWOT Analysis Work Management Marketing Management 40

Marketing Insider Group

NOVEMBER 30, 2022

Follow up on how to best utilize products/services that they have already purchased from you. Chatbots: The Road Most Traveled in Successful Conversational Marketing. SMART goals are always the way to go; make plans that are specific, measurable, attainable, relevant, and time-bound. Identify Desired Outcomes.

Trends 167

Trends Personalization Marketing AI SWOT 167

Exo B2B

SEPTEMBER 19, 2023

In the world of B2B marketing, every decision must be carefully calculated. Building a robust strategic marketing plan is crucial to guiding these decisions. Here’s an overview of the key stages we focus on: 1- B2B strategic marketing analysis Before you can chart a course, you need to know where you are.

Planning 59

Planning Paid Content Allocation B2B Marketing 59

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 62

Planning Demand Generation Marketing Plans Research 62

Inbox Insight

JANUARY 15, 2019

This market research guide is part of our B2B marketing planning series , designed to help B2B marketers tackle each phase of the marketing plan with greater confidence. This article focuses on how B2B market research is pivotal to the success of your B2B Marketing Plan and wider organizational success.

Planning 42

Planning Demand Generation Marketing Plans Research 42

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

B2B Marketing Traction

OCTOBER 18, 2010

Do the research and analysis required to know yourself, your customers, and your markets and opportunities. There are three tools I like to use for this: SWOT Analysis with Action Items; Industry Competitive Positioning Analysis; and Customer Surveys. You can view the SWOT with Actions on one page.

SWOT 100

SWOT Marketing Management B2B Marketing Planning 100

Hubspot

NOVEMBER 19, 2020

Is there an opportunity to increase market penetration? Is there any way you could engage in further product diversification? Companies hoping to increase revenue can do so in a variety of ways — such as an increase in advertising budget, expanding their sales team, and investing heavily in product development.

Planning 101

Planning Template Marketing & Strategy Marketing Strategy 101

Launch Marketing

APRIL 25, 2018

It provides a strategic action plan that clarifies how to reach your target customers and better compete in your marketplace. Go-to-market strategies can be applied to new product launches as well as existing products and services. Benefits of a go-to-market strategy. Reduce your time to market.

Planning 54

Planning Marketing & Strategy B2B Marketing Marketing Strategy 54

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. It’s the foundation, after all. What about the buyer?

Resource Management 100

Resource Management Work Management CMS Development Marketing Management 100

Lead Forensics

JANUARY 26, 2024

The term growth hacking was first coined by Sean Illies, Chief Exec of GrowthHackers.com and the marketer behind several successful tech giants, including Dropbox, Lookout, and LogMeIn. So too is Hotmail, who added a simple line to their emails “…get your free email at Hotmail” and saw their product go viral and quickly spread.

Multivariate analysis 52

Multivariate analysis Marketing AI Viral Marketing B2B 52

Valasys

MARCH 9, 2023

Your niche should be clear and based on your products. After all, the finest products are always solutions to existing problems. Additionally, research may assist you in creating a distinctive brand positioning that will help you stand out from the competitors. This is known as SWOT analysis.

Startups 52

Startups Effectiveness Ad Building Branding 52

Optinmonster

MARCH 22, 2024

Here’s another example of a business model canvas that is just as functional: How To Use the Business Model Canvas As you can see, there’s quite a bit to fill out, but whether you’re planning for your business as a whole or a single product launch, fill out the value proposition first. What needs are you satisfying?

eCommerce 73

eCommerce Planning SWOT Business 73

Hinge Marketing

JUNE 5, 2017

Any firm that wants to succeed needs a marketing plan. However, the marketing planning process that works well for consumer products, industrial goods or not-for-profits is not well suited for professional services. You need to follow a specific process — one that produces a plan custom-tailored to your needs.

Work Management 98

Work Management Marketing Budget Planning Marketing Management 98

Marketing Insider Group

AUGUST 30, 2019

Marketing strategy, however, can mean different things: the position or “strategy” by which your brand will go to market, and the actual way or “strategy” by which your company will create a brand to go to market with. Have a Formal Marketing Plan. It’s the foundation, after all. What about the buyer?

Resource Management 21

Resource Management Work Management CMS Development Marketing Management 21

Hubspot

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. Without proper planning, it’s impossible to know if you’re chasing the wrong audience, are too early or too late to a given market, or targeting a market that's too saturated with similar solutions.

Sales Management 69

Sales Management Top of Funnel Paid Content Template 69

Marketing Graham

DECEMBER 30, 2020

The reason for the difference will become clear as I outline my opinion on how to do B2B marketing successfully. Start by developing a B2B Marketing Plan. The good news is that I’ve developed a set of tools that consists of a Lean Strategy and Plan-on-a-Page. This is Content Marketing. Events/Webinars.

B2B Marketing 59

B2B Marketing Planning B2B Marketing Analytics Tools 59

Single Grain

JUNE 3, 2021

What Is a Marketing Director? There are many different marketing positions in a company, like marketing executive, marketing manager, marketing analyst, digital marketing executive, etc. This article will serve as a guide to help you find and hire a director of marketing for your business.

Resource Management 98

Resource Management Paid Search Agency Planning Work Management 98

Hubspot

SEPTEMBER 7, 2016

In fact, a competitive marketplace is a critical component of our free enterprise system, driving our economy, innovation and the continuous cycle of ever improving quality of products and services. Consider this: 97% of consumers now use online media when researching products and services in their local market 1.

Lead Scoring 28

Lead Scoring Lead Ranking Sales Qualified Leads Landing Pages 28

Single Grain

FEBRUARY 22, 2024

With millions of products vying for attention on platforms like Amazon, Shopify and Etsy, the challenge for sellers to stand out is monumental. But it’s not just about being present on these platforms, it’s about optimizing your ecommerce marketing strategy to get the edge over the competition.

eCommerce 52

eCommerce Paid Content Tactics Tips 52

Hinge Marketing

SEPTEMBER 11, 2017

It addresses high-level considerations such as what markets to target, which services to offer and how to price and promote them. The strategy and its associated tactics are often documented in a marketing plan. Marketing management is the process of implementing that plan — delivering the strategy at the tactical level.

Work Management 96

Work Management Marketing Management Marketing Budget Marketing Automation Services 96