The Marketing Blender

MARCH 22, 2024

A robust B2B digital marketing strategy can and WILL drive growth in revenue, reputation, and resilience for your business. Otherwise, you’ll get overwhelmed by ALL the options available for marketing online. These are our best tips for helping you focus on what matters. Go deeper than demographics and even firmographics.

Paid Content 97

Paid Content Sales Management B2B Marketing Marketing Strategy 97

Biznology

FEBRUARY 7, 2018

An effective marketing strategy is a must for the success of even the best product of industry. Reaching the minds of target buyers in the right way is essential for making sales. There are two aspects of a marketing plan assignment: marketing strategy and marketing plan.

Planning 168

Planning Marketing Budget Creation Marketing Plans Marketing Budget 168

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 137

Planning Template Marketing Budget Creation Marketing Plans 137

Tiecas

SEPTEMBER 5, 2023

I’m sure you’ve heard marketing consultants like me talk about the importance of creating a marketing strategy and then following a plan for success. But what exactly is the difference between an industrial marketing strategy and a plan? I can assure you they are not just consulting jargon.

Planning 52

Planning Marketing Budget Creation Marketing Budget Marketing & Strategy 52

BenchmarkONE

SEPTEMBER 1, 2020

There’s never a bad time to put together a marketing plan , especially if you don’t already have one. A thorough marketing plan is like a helpful guide for your team, and it comes in handy in more ways than one. Quick access to a blueprint for your specific marketing and sales goals.

Small Business Marketing 87

Small Business Marketing Planning Marketing Budget Creation Marketing Plans 87

Webbiquity

MARCH 1, 2022

But fascinating new research quantifies those changes, and points the way forward for B2B content marketers. Faced with marketing budgets cuts, CMOs planned to spend less on live events (obviously) and online advertising, and relatively more on content marketing and online self-service.

Research 351

Research B2B Marketing Marketing Automation Services Top of Funnel 351

Webbiquity

JUNE 8, 2021

Developing a concise, productive, balanced marketing budget usually always involves allocating limited funding—especially if that budget is for a startup or small business. Every department head in the company needs part of the overall budget (and most want more) for their specific team’s operations. 1: Branding.

Small Business Marketing 137

Small Business Marketing Budget Programs Marketing Budget Marketing Budget Creation 137

accelerate agency

APRIL 12, 2023

Finding the right SaaS marketing strategy for your company may seem challenging, but in such a competitive environment, it’s crucial. It’s estimated that the total value of the worldwide SaaS market will hit $195 billion in 2023, up 17% from 2022. Marketing of any kind is all about finding ways to stand out from the crowd.

Marketing Budget 52

Marketing Budget Paid Content Work Management Paid Search Agency 52

Launch Marketing

NOVEMBER 17, 2021

Marketing is complicated. As the new year looms, planning your marketing budget and activities is top of mind for B2B marketers and leaders. What about expanding your marketing automation efforts or supporting sales and the channel? Create a Marketing Plan Focused on Key Goals.

Organization 128

Organization B2B Marketing Planning Marketing Budget 128

SmarkLabs

JANUARY 3, 2023

Creating a marketing budget for the year can be a daunting task, but it’s an essential part of any business’s planning process. A marketing budget helps you allocate resources effectively, track the performance of your campaigns, and make informed decisions about your marketing strategy.

Marketing Budget 52

Marketing Budget Marketing Budget Creation Allocation Budget Programs 52

KoMarketing Associates

APRIL 7, 2021

2020 was a tough year for B2B marketers – and everyone else. A few B2B marketing strategies did particularly well in 2020, and demand generation was one of them. For the marketers who were able to pivot quickly, many B2B demand generation best practices helped to ease the pain of 2020. The data bears this out.

Demand Generation Agencies 236

Demand Generation Agencies Demand Generation Demand Marketing Budget 236

Launch Marketing

AUGUST 23, 2023

Finding the ideal candidate for a VP of Marketing role is an ongoing challenge for B2B executive leaders. With an average tenure of lasting 1-2 years in this position , it becomes even more crucial to navigate the complexities of the hiring process to find the right fit for your organization.

Marketing AI 107

Marketing AI Paid Search Agency Demand Generation Agencies Work Management 107

Only B2B

DECEMBER 29, 2022

Our attention in 2022 was on: Making the most out of current economic situation Expanding our value-driven marketing strategy. Your business relies on generating qualified leads and making sales. So what lead generation tactics will bring you the most leads in 2023. Here are the top 7 lead generation strategies for 2023.

B2B Marketing 126

B2B Marketing Trends Planning Paid Search Agency 126

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan AGAIN when the economy starts to reopen, Post COVID-19. Internal: Marketing is teamwork During the first 3 weeks, every marketer was asking for guidance from management.

Planning 70

Planning Template Marketing Budget Creation Marketing Plans 70

Pam Didner

MAY 26, 2020

The COVID-19 pandemic put marketers (me included) to the test. After talking to many marketers, we all agree that we need to start thinking about how to do marketing differently in order to react fast as a team. The question is: “How can marketing move quickly in fast-changing situations?” What is appropriate to do?

Planning 74

Planning Marketing Budget Creation Enterprise Management Process 74

ClearVoice

OCTOBER 21, 2022

Marketing is Essential During a Recession. It’s tempting to cut back on your marketing budget, but data shows that is actually not a good idea. According to a new report from Analytic Partners , if you cut back on marketing spending during a recession, your competitors may swoop in and steal your business. Click To Tweet.

Planning 96

Planning Marketing Budget Marketing Strategy Marketing & Strategy 96

Valasys

JANUARY 19, 2021

Out of all marketing channels, demand for account-based marketing (ABM) has increased significantly in recent years. Referring to the statistics, 66% of marketers have implemented Account-Based marketing i.e. ABM strategy in the year 2021 as per a report published by Spiceworks. Introduction. Defining ROI.

Account Based Marketing 52

Account Based Marketing Planning Marketing Plans Marketing Budget Creation 52

Webbiquity

APRIL 10, 2018

Every B2B marketer knows we are in a period of rapid change. Marketing technology (martech) is advancing quickly. But how can B2B marketers most effectively achieve those results? Sales prospects have high expectations as well. They need solutions but have limited bandwidth and attention. Image credit: KoMarketing.

Marketing AI 248

Marketing AI Enterprise Management Stats Marketing Management 248

accelerate agency

OCTOBER 21, 2020

Software as a service (SaaS) is a business model which is becoming ever more popular. You need a SaaS marketing strategy that works. One which can help you with what is often the tough job of selling your service to prospective customers. What follows are 12 elements of a successful SaaS marketing strategy.

Paid Content 81

Paid Content Marketing Budget Work Management Paid Search Agency 81

B2B Marketing Analytics

OCTOBER 20, 2019

Marketing teams across the board are heads-down reviewing 2019 performance and coming up with strategy and budget for 2020. Having access to these marketing analytics capabilities to access performance data in real-time has been game-changing for our customers especially when it comes to annual planning.

Planning 40

Planning Marketing Budget Creation Marketing Plans Analytics 40

Heinz Marketing

OCTOBER 23, 2018

By Brian Hansford , VP of Performance Management. Marketing planning season is here for the top performing B2B marketers. Yes, just one month into Q4 the most proactive B2B marketers are starting their 2019 planning process. The days of activity-based marketing are over.

Marketing Budget Creation 72

Marketing Budget Creation Planning Marketing Budget Budget Programs 72

Martech

JUNE 29, 2022

Performance marketing refers to a variety of online advertising programs where parties are paid when a specific action is completed. However, it isn’t limited to that, encompassing any marketing approach that’s tied to a specific action. Get the daily newsletter digital marketers rely on. What is performance marketing?

Marketing Attribution 96

Marketing Attribution Paid Content Paid Search Agency Advertising Agencies 96

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

accelerate agency

FEBRUARY 14, 2023

It doesn’t matter how big or small your business is; creating a SaaS marketing budget takes a lot of time and effort. All good SaaS marketing budgets go beyond the numbers alone. Join us as we look at how to build a SaaS marketing budget that’s tailored to you. How much do SaaS companies spend on marketing?

Marketing Budget 52

Marketing Budget Marketing Budget Creation Advertising Benchmark Budget Programs 52

Salesforce Marketing Cloud

JANUARY 12, 2024

But marketing smaller businesses can drain your energy, not to mention your bank account. Limited resources don’t have to mean scrapping plans — it’s all about adapting. Here’s how to think about marketing your business on a budget. Here are five strategies to help you market on a dime.

Budget Programs 105

Budget Programs Small Business Marketing Work Management Marketing Budget 105

SmartBug Media

FEBRUARY 21, 2024

Effective franchise marketing drives customer acquisition, maintains brand integrity, and facilitates sustainable growth. The combination of brand positioning, lead generation, digital marketing, local advertising, and paid media helps franchisees maximize their marketing efforts while adhering to established brand standards.

Planning 64

Planning Paid Search Agency Marketing Budget Top of Funnel 64

Choozle

DECEMBER 1, 2021

The year is nearly over, and we’re preparing to launch into Q1 with a plan and the confidence to execute it. Strategies and budgets have continued to shift after a year of exploring new trends in consumer behavior and the technology available. Make a note of any changes in your team members or marketing partners.

Budget Programs 79

Budget Programs Marketing Budget Creation Planning Campaigns 79

Inbox Insight

DECEMBER 1, 2020

But so many B2B marketers are only scratching the surface with predictive-driven sales and marketing. Our latest research highlights that 56% of B2B marketers struggle to ensure that their Sales teams utilize insights from intent data. Misunderstanding the value of third-party intent data.

Intent Data 124

Intent Data Intent Top of Funnel Demand Generation 124

Pam Didner

MAY 14, 2020

Does my marketing strategy need to be revised for the changing economy? My clients asked me if they need to revise their marketing plan, and marketing plan templates AGAIN when the economy starts to reopen, Post COVID-19. The first 3 weeks were tough for many marketers. Therefore, the answer is YES.

Planning 52

Planning Template Marketing Budget Creation Marketing Plans 52

B2B Digital Marketer

JUNE 6, 2024

They explore the challenges marketers face in justifying their budgets , the importance of strategic alignment, and practical ways to demonstrate marketing’s value to the C-Suite and board members. In this episode, you’ll learn: How to justify marketing budgets and demonstrate value.

Marketing Attribution 52

Marketing Attribution Multi-Touch Attribution Marketing Budget B2B 52

Circle Studio

JULY 7, 2022

A solid marketing strategy should be at the center of an A/E/C firm’s marketing plan—defining and directing every facet of the firm’s marketing activities. But too often, firms rely on a tactical approach, or an outdated strategy that needs modernizing. What is their selection process?

Marketing Budget 60

Marketing Budget Marketing Strategy Marketing & Strategy Account Based Marketing 60

Inbox Insight

APRIL 26, 2020

An inbound marketing campaign costs 62% less per lead than traditional outbound marketing, with much better return on investment. Successful inbound marketing requires a solid understanding of multiple digital platforms and channels, and therefore, good planning, strategy, optimization and measurement are vital.

Inbound Marketing 105

Inbound Marketing Marketing Budget Marketing Strategy Marketing & Strategy 105

Adobe Experience Cloud Blog

MARCH 27, 2018

Does it feel like presenting your marketing budget to the CFO is like pulling teeth? If you want a less painful budgeting process, my best piece of advice is to build a budget that your CFO will understand and agree with from the get-go. Here are seven specific best practices to get there.

Marketing Budget Creation 134

Marketing Budget Creation Marketing Budget Paid Search Agency Contingency Planning 134

Stevens & Tate

APRIL 18, 2024

In the ever-evolving landscape of senior living, employing robust marketing strategies is vital for standing out in a crowded marketplace. Automation is transforming how marketing for senior living facilities is executed, making it crucial for operators to understand and integrate these technologies.

Marketing Automation Services 52

Marketing Automation Services Communities Marketing Automation Automation 52

DealSignal

SEPTEMBER 7, 2021

What does this mean for digital marketing spend in 2021-2022, and how should you plan to allocate your B2B marketing budget for the best ROI? Here, we explore insights and walk through three tips you should keep in mind when creating your B2B marketing budget. What does this mean for marketing teams?

Allocation 52

Allocation Marketing Budget Marketing Budget Creation Budget Programs 52

Only B2B

MAY 8, 2023

Account-based marketing (ABM) has gained popularity as a marketing tactic among B2B businesses in recent years. Targeting certain accounts rather than casting a wide net has proven to be a successful strategy for generating higher-quality leads and boosting sales.

Account Based Marketing 62

Account Based Marketing Ideal Customer Profiles ROI Marketing Budget 62

Oktopost

AUGUST 24, 2021

It’s been said that the best salespeople are those who are sharp as a tack when it comes to building relationships. B2B event marketing has been proven to be as good as gold for this goal. . Not just that, it’s also a time-tested and versatile strategy for reducing sales cycles and expediting pipeline generation.

Event Marketing 118

Event Marketing Work Management Marketing Budget Marketing Management 118