ATAK Interactive

APRIL 9, 2017

Modern marketing needs information to survive! Google Analytics is a free baseline for collecting website visitor information. If you’re in the B2B space, check out our B2B marketing strategies for 2019. Next, do a little competitor research. Can Your Website Give You Data? What’s the next step?

Marketing Websites 60

Marketing Websites Advertising Agencies Paid Search Agency Marketing Analytics Tools 60

Hinge Marketing

NOVEMBER 18, 2014

As the end of the year approaches, many professional services firms will ask “what is the return on investment for my marketing expenditures?” ” However, the ROI for traditional marketing investments is notoriously difficult to measure. And how does online marketing help your firm in the first place?

Online Marketing 48

Online Marketing ROI B2B Marketing Marketing Analytics Tools 48

Hubspot

MARCH 12, 2019

Online lead generation is difficult. There are tons of companies competing for the attention of a finite group of website visitors, and the content marketing world is only getting noisier. Optimize your lead generation pathways on your site. The 13 Best Lead Generation Tools in 2019.

Lead Generation 101

Lead Generation Tools Generation Leads 101

Hinge Marketing

SEPTEMBER 2, 2015

There is a certain reality around the professional services business model that, in very specific circumstances, allows for growth without much attention to marketing. Even so, there is the question in the back of some leaders’ minds around the extent to which marketing is really part of the overall growth equation.

Advertising Agencies 48

Advertising Agencies Marketing Management Planning Marketing Analytics Tools 48

Hinge Marketing

AUGUST 14, 2013

For many professional services firms, a digital marketing strategy has become an indispensible part of their marketing toolkit. But our research shows the A/E/C industry to be the slowest of all the professional services in adopting online marketing techniques. But our research also revealed an alarming finding.

Webinar Metrics 48

Webinar Metrics Marketing Strategy Marketing & Strategy Work Management 48

Hinge Marketing

AUGUST 21, 2014

It might be seasonally related — or it might be time to think outside the box with where you are targeting B2B lead generation. In a research study of 500 professional services firms, we found striking connections between online lead generation and firm growth and profitability. Consider this.

Lead Generation 48

Lead Generation Generation Leads Lead 48

Hinge Marketing

NOVEMBER 30, 2016

It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. Well-Configured Analytics.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

NOVEMBER 30, 2016

It can reach and persuade more people in more markets than even the most talented sales team. In the traditional sales and marketing model, people build relationships by interacting on a personal level, and prospects are qualified and nurtured through a series of meetings and presentations. Well-Configured Analytics.

Marketing Websites 48

Marketing Websites Lead Ranking Sales Qualified Leads B2B 48

Hinge Marketing

MARCH 18, 2015

Professional services firms marketing priorities have recently shifted– and with those shifts, research shows that many firms are considering a new website. Consider these questions: Is your site integrated with Google Analytics? Or you may be ready to accelerate your site with full-fledged online lead generation.

Work Management 48

Work Management Marketing Management Industry CMS Marketing Websites 48

Hinge Marketing

DECEMBER 24, 2014

As 2014 draws to a close, I look back at the most important lessons Hinge has learned about professional services marketing during the past year in order to guide you on how to best use marketing to increase your firm’s visibility, growth, and profitability in 2015. Now, his company is not only able to exist, but excel.

Marketing Automation Services 48

Marketing Automation Services Service Sales Qualified Leads Advertising Agencies 48

NuSpark Consulting

MARCH 1, 2016

For a couple of years now, B2B marketers have been hearing the “social selling” buzzword, and there are some convincing social media statistics regarding sales through social channels. Here are three tips that will help you develop the bones of a good content marketing plan via social: 1. The Right Content in the Right Channel.

Top of Funnel 100

Top of Funnel Leads Lead Marketing Qualified Leads 100

Industrial Marketing Today

DECEMBER 17, 2010

A New Year and a new website mean new leads and sales opportunities. A website redesign is a common marketing kick off in Q1 for many manufacturers, industrial and engineering companies. See How Lack of Marketing Content Can Derail Your Website Redesign Project. See The Twofold Benefit of Optimizing Marketing Content.

CMS Development 60

CMS Development Marketing Websites Marketing Budget Creation Work Management 60

Single Grain

JANUARY 15, 2020

You need a constant flow of leads in order to generate more sales and get an edge over your competitors so that they don't snag those precious customers first. Online lead generation is important for every industry. Content marketing costs 62% less than traditional marketing and delivers 3x as many leads.

Lead Generation 132

Lead Generation Social Media Top of Funnel Lead Ranking 132

Online Marketing Institute

MARCH 13, 2011

Are you investing enough in Sales Research? Garbage In Garbage Out: Why Focus Is Critical In Marketing Campaigns 2000+ Virtual Iron Customers Are Waiting For Help. Website lead capturing for building marketing data has been right at the forefront of most marketers strategy to build in inbound leads this year.

Sales Qualified Leads 40

Sales Qualified Leads ReadyContacts High Quality Lead netFactor 40