Social business, the forest and the garden: Your intranet is not the Internet

Biznology

The concept of a long tail is very relevant there. Thus, lots of communities centered in niche subjects can survive on the Internet, but your corporate community of, say, curling enthusiasts, may not be that successful in the long term. Nature of cross-reference: PageRank works well for Google as popular or important pages are linked from all over the place in tweets, blogs, status updates and plain old websites. Photo credit: Wikipedia.

Google Sitelinks: How to Acquire Google Sitelinks [9 Steps]

seo.co

The categorization of a website includes detailing the more nuanced parts of your website through specialized long tail keywords and other search engine tactics. If you spot a sitelink that is incorrect or inapplicable to your page, you can demote it.

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Fifteen Years Is a Long Time in SEO

Moz

Content for the long tail: Alongside this era, the length of the long tail began to be better-understood by both webmasters and by Google themselves — and it was in the interest of both parties to create massive amounts of (often obscure) content and get it indexed for when it was needed.

The Four Rhinos of Bad SEO Tactics: What Has to Go for Good

ClearVoice

This aligns with Google’s long-term mission to ensure that their search engines are only surfacing high-value content that best answers a searcher’s query. Keywords have long been the focus of many digital marketers. Many marketers have obsessed over keyword rankings and spent countless hours researching and optimizing pages for a high-value keyword or long-tail keyword phrase. ” Avoid unnatural link creation: Text ads that pass PageRank.

Best of 2009: SEO Tips, Part 1

Webbiquity

The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and “dampening factors&# (poor coding, duplicate content and URL issues). Focusing on longer-tail terms can provide respectable traffic and conversions without huge costs.

Will Your SEO Strategy Be Impacted By Google’s Removal of Right-Hand-Side Ads on SERPs?

Content Standard

With less room on SERPs for ads, brands are likely to start battling it out over the top 3-4 ad spots on SERPs, competing over keywords and driving up the cost per click. As organic results get squeezed and bumped down, the importance of consistently using long-tail, relevant keywords increases. A consistent SEO strategy will contribute to a steady increase in SERP ranking among keywords and help elevate PageRank, driving traffic for years to come.

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Best of 2009 (So Far): SEO Guidance, Part 4

WebMarketCentral

Guide to Search Engine Ranking Factors by HuoMah SEO Blog The brilliant—and entertaining—David Harry provides an exhaustive list of the primary and secondary factors affecting search engine rank, from link-related factors (link text, relevance, PageRank) and header data through trust-related factors (domain history, outbound links) and "dampening factors" (poor coding, duplicate content and URL issues). Which factors are really most important in search engine rankings?